\n<\/p>\n
HONG KONG
\u00a0<\/b><\/p>\n Record sales
During the
\u00a0<\/p>\n Net sales were
\u00a0<\/p>\n Geographically,
\u00a0<\/p>\n All product
\u00a0<\/p>\n During the Period,
\u00a0<\/p>\n Profit before
\u00a0<\/p>\n The Board
\u00a0<\/p>\n Most markets demonstrated
Geographically,
\u00a0<\/p>\n Similarly, sales from North
\u00a0<\/p>\n South Korea
\u00a0<\/p>\n All product
Thanks to continued
\u00a0<\/p>\n HONMA continued to focus on club products that best
\u00a0<\/p>\n Beyond clubs, HONMA has been continuously
\u00a0<\/p>\n Sales of apparel
\u00a0<\/p>\n Revenue from golf balls grew steadily by 24.3% to JPY 1,153.7 million (equivalent to USD 10.4 million) during this period hence delivering a CAGR of 41.1%
\u00a0<\/p>\n Extended
During the Period, the Group further
\u00a0<\/p>\n HONMA operates the largest number of self-operated
\u00a0<\/p>\n Sales from third-party retailers and wholesalers
\u00a0<\/p>\n It is worth noting that sales from the Group’s
\u00a0<\/p>\n Re-defining the
The
\u00a0<\/p>\n Through
\u00a0<\/p>\n Business Outlook<\/b><\/p>\n With the
\u00a0<\/p>\n Moving forward,
\u00a0<\/p>\n The Group will
\u00a0<\/p>\n Mr. LIU Jianguo,
\u00a0<\/b><\/p>\n [1]<\/sup>\u00a0 “Rest of the World” refers
Half year sales of JPY 11,872 million, up 31.1% and 12.1% versus
same period of FY2020 and FY2019 respectively EBITDA increased by 4.6 times to JPY 2,635 million as compared
to same period last year Interim dividend of JPY 1.5 per share HONG KONG
SAR –\u00a0Media
OutReach\u00a0– 26 November 2021 –\u00a0HONMA Golf
Limited (“HONMA” or …<\/p>\n","protected":false},"author":1,"featured_media":19022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/19021"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=19021"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/19021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/19022"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=19021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=19021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=19021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nSAR –\u00a0Media
\nOutReach<\/a>\u00a0– 26 November 2021 –\u00a0HONMA Golf
\nLimited (“HONMA” or the “Group”; together with its
\nsubsidiaries, the “Group”; HKEx stock code: 6858), one of the most
\nprestigious and iconic brands in the golf industry, is pleased to announce its
\nconsolidated results for the six months ended 30 September 2021 (the “Period”).
\n<\/p>\n
\ngrowth driving visible improvements in all financial metrics <\/b><\/p>\n
\nPeriod, the Group delivered robust growth across most of its markets and
\nproduct categories, resulting in positive and visible improvements in key
\nfinancial metrics.<\/p>\n
\nJPY 11,872.0 million (equivalent to USD106.8 million) during the Period,
\nrepresenting a significant increase of 31.1% and 12.1% as compared with the
\nsame period of FY2020 and FY2019 respectively, marking a full recovery from the
\nnegative impact of Covid-19.<\/p>\n
\nJapan and China led the way in terms of growth and rose by 105.9% and 54.0%
\nrespectively, while North America, Europe and Rest of the World[1]<\/sup>
\nfollowed the way with double digit growths. <\/p>\n
\ncategories showed double if not triple-digit growth
\nacross the board, where apparel grew by 151.3% and golf clubs by 23.9% compared
\nto the same period last year. The Group also made continued inroads into
\nperformance club and non-club product categories thanks to steadfast execution
\nof growth strategies by our global teams.<\/p>\n
\nthe Group’s gross profit margin climbed up by 4.1 percentage points to 55.3%,
\ndespite strong supply chain headwinds.<\/p>\n
\ntax was JPY 1,746.5 million (equivalent to USD15.7 million), up from a loss of
\nJPY 431.4 million for the same period last year. Operating cash flow remained strong,
\nexpanding by 43.7% to JPY 3,702.4 million (equivalent to USD33.3 million) in the
\nPeriod. <\/p>\n
\nproposed an interim dividend of JPY 1.5 per share,
\namounting to a total of JPY 908.5 million for
\nthe six months ended 30 September 2021, representing 67.3% of the Group’s
\ndistributable profits for the Period.<\/p>\n
\nvigorous growth at full throttle<\/b><\/p>\n
\nJapan demonstrated the greatest growth, pushing up sales by 105.9% to JPY 3,821.6
\nmillion (equivalent to USD 34.4 million), on the back
\nof a complete sales recovery in all channels and product categories. Another home
\nmarket, China, continued to deliver solid performance, presenting a
\nyear-on-year sales growth of 54.0% to JPY 3624.7 million (equivalent to USD 32.6 million), driven by continued
\nexpansion of the Group’s retail footprint and optimization of its product
\nlineup. <\/p>\n
\nAmerica, Europe and Rest of the World also increased significantly by 40.7%, 29.2%
\nand 30.0% respectively. Following a gradual easing of government-imposed social distancing
\nrules, HONMA resumed distribution network expansion in
\nNorth America and Europe and added 100 and
\n37 net points of sales (“POS”) respectively, in response to growing increase in golf participation
\nin these markets and enhanced brand awareness.<\/p>\n
\nfell however, below same period last year with sales declining by 31.0% to JPY 2,149.8
\nmillion (equivalent to USD 19.3 million), due to unexpected component shortfall.
\nUp to the reporting date, such constraints have been substantially relieved and
\nshipments are expected to resume from December 2021.<\/p>\n
\ncategories recorded double if not triple digit growth<\/b><\/p>\n
\nproduct development efforts and continued market penetration, the Group
\nachieved outstanding sales growth across all product categories. The Group now
\noffers a complete golf lifestyle experience through its extensive range of
\nHONMA-branded golf clubs, golf balls, apparel and other accessories.<\/p>\n
\nrepresent traditional Japanese craftsmanship and innovative technology to
\ntailor to players in the super-premium and premium-performance segments. In
\nJanuary 2021, HONMA launched its second performance enhancement club set, the GS
\nseries, targeting avid golfers of 8-20 handicaps. With deeper penetration into
\nthe performance club segment, sales from golf clubs, which account for 73.4% of
\nthe Group’s total sales, increased by 23.9% to JPY 8,719.4 million (equivalent to
\nUSD 78.5 million) as compared to the
\nsame period last year, reaffirming HONMA’s strong brand equity and its continuous
\nability to withstand economic challenges since it started in the golf business back
\nin 1959.<\/p>\n
\nnurturing its non-club business in Asia home markets as an important pillar of
\nits growth strategies.<\/p>\n
\nincreased by 151.3% to JPY 1,259.3 million \u00a0(equivalent to USD 11.3 million) during the Period,
\naccounting for 10.6% of total sales, thanks to continued investment in product
\ndevelopment, optimization of merchandise planning and improved retail
\noperations. With this, apparel overtook balls and accessories to become the second largest product category of
\nHONMA, the first time since its re-launch in Spring 2019.<\/p>\n
\nover the last six years. The Group further utilized its leading R&D
\ncapabilities and launched ball products pivoting a pyramid product strategy
\nwhile continuously gaining mind and market share. <\/p>\n
\nretail presence with increased same-store-sales (“SSS”) and surging e-commerce
\nsales<\/b><\/p>\n
\nexpanded HONMA’s retail presence through location optimization, elevated visual
\ndesign and merchandising display to provide better consumer experiences.<\/p>\n
\nstores among major golf companies, providing consumers with a 360-degree
\nexperience of the HONMA brand and its products. During the Period, the number
\nof HONMA’s self-operated stores dropped slightly by 3 to 77, while sales grew by 34.6% to JPY 3,516.1 million , demonstrating
\nvisible SSS growth. <\/p>\n
\nincreased by 29.7% to JPY 8,355.9 million (equivalent to USD 75.2 million) for the Period as retail operation stablized after Covid-19.
\nIn particular, sales to the Group’s retail partners in Japan grew by 265.3% as
\nmost retailers recovered from extended and lingering business closure during the
\npandemic. Total POS in all markets increased by 182 to 4,117 by the end of the
\nPeriod.<\/p>\n
\ne-commerce channels jumped by 99% during the Period. The Group
\ncurrently operates e-commerce channels in China, Japan, South Korea and the US
\nand all these markets reported record sales results during the Period, led by sales growth from China of 114.9%. During the
\nmost recent 2021 ‘Double 11’ e-commerce campaign in China, total GMV from HONMA’s
\nTmall and JD flagship stores more than doubled compared with the same period
\nlast year. Such robust growth was fuelled by accelerated digital marketing
\nefforts, in particular content marketing and full-channel approach, executed by
\ndedicated e-commerce teams. The Group has seen continued momentum in e-commerce
\ndriven by profound and accelerated change in consumer behaviour and business environment through digital transformation.
\n<\/p>\n
\nHONMA brand<\/b><\/p>\n
\nGroup made further efforts to improve its global brand positioning and its communication
\nand engagement with existing and potential consumers in the super premium and
\npremium performance segments, with a view to re-define HONMA as a premium,
\ndynamic, modern and global brand through the 360-degree HONMA experience in
\nretail stores, dedicated customer events and topical digital content. HONMA has
\nbeen proactively engaging with younger internet-savvy golfers by regularly
\nupdating its global website and social media
\nplatforms. <\/p>\n
\ncontinuous efforts in recent years, HONMA has gained strengthened brand
\nawareness and recognition in the global golf community. In September 2021,
\nHONMA was featured by CNN Living Golf in its Tokyo Olympics episode, showcasing
\nHONMA’s more than 60 years of dedication towards premium club development.<\/p>\n
\nglobal easing of Covid-19 related restrictions, the golf industry has seen a
\nspeedy recovery and continued increase in participation and purchase interest worldwide.
\nHONMA has observed pent-up demand to play
\ngolf, a visible increase in new and returning golfers and an uptick in new
\norders from both end consumers and retailers. The Group fully expects the
\ngolf industry to settle into the new environment.<\/p>\n
\nthe Group will continue to execute its long-term growth strategy to build a
\nworld-leading golf lifestyle business by leveraging HONMA’s brand legacy,
\nexpanding its distribution network, innovative technologies and traditional
\nJapanese craftsmanship. In the face of continued uncertainty posed by the Covid-19
\npandemic, the Group will continue to take proactive action to optimize cost,
\nmaximize liquidity and protect the health of its employees.<\/p>\n
\nalso continue to transform its brand values into customer
\nloyalty, with the exclusive brand experience through its self-operated stores forming
\nthe centerpiece of HONMA’s new consumer touchpoints and acting as hubs to
\ngenerate traffic to HONMA’s extensive shop-in-shops, third-party retailers,
\ngolf courses and online e-commerce platforms. The Group will further increase
\nmarket share in its biggest markets of Japan, South Korea and China by
\nmaintaining its leading position in the super-premium segment while making
\nsolid inroads into the fast-growing premium-performance segment, and at the
\nsame time striving to pivot growth in North America and Europe based on updated
\nproducts and a direct-to-consumer (DTC) distribution strategy. In terms of products,
\nthe Group will continue to nurture complementary non-club product lines to
\nprovide customers with a complete golf lifestyle experience, as well as push
\nforward product innovation and development to cater to the latest market
\ntrends.<\/p>\n
\nChairman of the Board, President and Executive Director of HONMA Golf Limited<\/b>, said, “We have seen
\na significant ramp-up of interest worldwide in playing golf, purchasing golf
\nproducts and participating in the industry. Our global HONMA teams have spared
\nno efforts to seize the opportunities and achieved excellent results across all
\nproduct lines in most of our markets. Although challenges remain, especially
\nwith the pandemic continuing to affect mobility and supply chains and with global
\ninflationary pressures, we are positive that our efforts will outpace the
\nheadwinds as we forge ahead with our growth strategies.”<\/p>\n
<\/p>\n
\n
\nto the markets HONMA operates in, excluding Japan, South Korea, Mainland China
\nand Hong Kong, North America and Europe<\/p>\n<\/div>\n<\/div><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"