HONG KONG SAR –\u00a0Media OutReach<\/a>\u00a0–\u00a026
Hybrid programme simulcast online and streamed on
Over 80 speakers from leading
\u00a0<\/p>\n Following last year’s
With the UK and ViuTV as strategic partners, BODW
\u00a0<\/b><\/p>\n Among all online livestreamed panel
Attracting
\u00a0<\/p>\n For registration and
\nNovember 2021 – Business of Design Week (BODW) 2021<\/b>, Asia’s premier
\nannual event on design, innovation and brands since 2002 organised by Hong Kong
\nDesign Centre (HKDC), presents an exciting line-up of key panel sessions
\ndrawing on the theme ‘Global Design Reset’<\/b>, signifying the need for
\nfresh thinking, decisive leadership and collaborative creativity across
\ndisciplines as we continue to navigate in a state of flux under the new normal. Over 80 renowned brand leaders, design masters
\nand entrepreneurs from various sectors in Hong Kong, Asia as well as overseas
\nwill inform and inspire audiences on how to look beyond the present as the
\nworld collectively moves into our post-pandemic future.<\/p>\n![](\"https:\/\/images.media-outreach.com\/Thumb\/500x0\/200231\/BODW-2021-EN.jpg#image-200231\")
<\/p>\n
\nViuTV; Last chance to register for free online access<\/i><\/p>\n
\ninnovative companies such as Animoca Brands, Archi-Tectonics, Cathay Pacific
\nAirways, Christie’s, Daikoku Design Institute, Epic Games, Elevate, FILA China,
\nHeatherwick Studio, Herzog & de Meuron, Het Nieuwe Instituut, Jason Bruges
\nStudio, JLL, Lenovo Group, Massive Change Network, MillerKnoll, MPlus Museum
\nLimited, Power Station of Art, Refik Anadol Studio, Six Senses Hotels Resorts
\n& Spa, Sn\u00f8hetta, Studio Zhu-Pei, Tatler Asia Group, The Coca-Cola Company,
\nThe Landmark Mandarin Oriental Hong Kong, World’s 50 Best Restaurants, Xiaomi,
\nand many more<\/i>
\nsuccess, the BODW 2021 Summit on 1 \u2013 4 December will be held as a hybrid programme simulcast
\nonline, with selected sessions streamed on ViuTV, social media, and partner
\nlocations. The curated programme
\nwill explore eight main pillars of topics relevant to our society today, namely Brand
\nRejuvenation, Connected Health and Wellbeing<\/b>, Creative Mindset &
\nInnovation Leadership<\/b>, Culture & the City<\/b>, Designing an
\nIntelligent Future<\/b>, Hospitality with Purpose<\/b>, New Urban Models<\/b>,
\nand Phygital Reality.<\/b><\/p>\n
\n2021: Global Design Reset <\/b>aims to shine a light on how we can thrive
\namid crisis, co-create a sustainable future, and make meaningful impact through
\nhuman-centred design and techology. <\/p>\n
\nsessions, those slated for live broadcast on ViuTV Channel 96 are:<\/p>\n\n
\nDesign Changes the World (1 December, 8:15pm \u2013 8:40pm) \u2013 <\/b>Quality of life and respect for nature are
\ncomplementary goals. Built projects that convey urban prosperity,
\nsustainability, and human wellbeing can address the growing challenges of
\nurbanisation. Here, world-renowned design guru Bruce Mau<\/b> (Chief
\nExecutive Officer, Massive Change Network and Founder, Bruce Mau Design, US),
\ntalks about how designing for nature is synonymous to designing for success,
\nwith Dr Joseph Wong<\/b> (Executive Director, Hong Kong Design Centre, HK)
\nand Darren Chuckry<\/b> (Chair HK of Marketing Society and Managing Partner of HK
\nInitiative, HK) to moderate.<\/li>\n
\n(1 December, 8:40pm \u2013 9:20pm) \u2013 <\/b>Moderated
\nby Julia Clyne<\/b> (Head of Media Sales & The Trust, APAC, at Dow Jones,
\nHK), this discussion brings together media heavyweights, James Chambers<\/b>
\n(Asia Editor & HK Bureau Chief, Monocle<\/i>, HK), Lofai Lo<\/b>
\n(Director & General Manager, ViuTV, HK), and Michel <\/b>Lamuni\u00e8re<\/b> (Chairman & CEO, Tatler Asia Group, HK), to
\nshare insights on creative programming and the future of print, digital, and
\nbroadcast media.<\/li>\n
\n& Transportation (1 December, 9:20pm \u2013 10:00pm)<\/b> \u2013 With the advent of AI and IoT, we live in a
\nworld where seamless connectivity and autonomous navigation are fast becoming a
\nreality. This panel gathers Paul Priestman<\/b> (Designer & Chairman,
\nPriestmanGoode, UK), Andrew Mead<\/b> (Head of Architecture, MTR Corporation
\nLimited, HK), and Edward Bell<\/a><\/b> (General Manager of Brand, Insights, and
\nMarketing Communications of Cathay Pacific Airways, HK) to discuss how
\nintegrated design and technologies are shaping the future of mobility and the
\neconomy, with Annouchka Behrmann<\/b> (Head of Brand,\u00a0Edelman Hong Kong
\nand Chairperson, PRHK) to moderate.<\/li>\n
\nSustainability Palatable (2 December, 8:00pm \u2013 8:35pm)<\/b> \u2013 With
\nsustainable food systems gaining ground in Asia and across the world, leading
\nrestaurateurs are eager to make their mark in this space and help reverse
\nclimate change. Peggy Chan<\/b> (Principal Chef-Consultant of Grassroots
\nInitiatives and Executive Director of Zero Foodprint Asia, HK) and Richard
\nEkkebus <\/b>(Director of Culinary Operations and F&B, The Landmark Mandarin
\nOriental, HK) talk about advancing the new normal in hospitality with
\nwell-respected food writer and moderator Janice Leung Hayes<\/b> (Food writer,
\nProducer & Sustainability Advocate, Honestly Green, HK).<\/li>\n
\nSpace (2 December, 9:05pm \u2013 9:25pm)<\/b> \u2013 Cities as
\nwell as businesses are increasingly aware of dwellers’ desire for access to
\ngreen spaces. Keynote speaker Thomas Heatherwick CBE<\/b> (Founder,
\nHeatherwick Studio, UK) discusses future trends in urban models with moderator
\nProf. Eric Schuldenfrei<\/b> (Founding Partner, ESKYIU and Head of the
\nDepartment of Architecture, The University of Hong Kong, HK).<\/li>\n
\nthe World (2 December, 9:25<\/b>pm<\/b> \u2013 10:00pm)<\/b> \u2013 Moderated by Alexandra Seno<\/b> (Managing Partner, AXS Asia
\nPartners, HK), this panel delves into cultural strategies and initiatives
\nspecifically crafted to improve the built environment and create more vibrant
\nand inclusive spaces, together with Robert Greenwood<\/b> (Partner and
\nManaging Director Asia, Sn\u00f8hetta, HK) and Zhu
\nPei<\/b> (Dean, Professor of Central Academy of Fine Arts, School of
\nArchitecture and Founder
\nof Studio Zhu-Pei, Mainland China).<\/li>\n
\nto Refik Anadol: Mastering the Craft of Crypto Creation (3 December, 3:30pm \u2013
\n4:00pm)<\/b> \u2013 Learn about the
\nemerging trends worth watching in the world of fine art, such as crypto assets
\nand digital art, with Sara Mao<\/b> (Director of Christie’s Education Asia
\nPacific, Vice President and \u00a0Auctioneer
\nat Christie’s, HK) and Refik Anadol<\/b> (Media Artist at RAS.Refik Anadol
\nStudio, US) in a discussion moderated by Jehan Chu<\/b> (Co-founder &
\nManaging Partner, Kenetic, HK).<\/li>\n
\nPotential in Metaverse (3 December, 8:00pm \u2013 9:00pm) \u2013<\/b> The line between physical and digital is
\nrapidly blurring. In this panel, Bernt Johannessen<\/b> (Industry Manager,
\nEpic Games, Sweden), Henri Arslanian<\/b> (Crypto Leader & Partner, PwC
\nHong Kong, HK), and Yat Siu<\/b> (Co-Founder & Chairman, Animoca Brands,
\nHK) discuss the fusion of these two worlds in the metaverse, and how this
\ninfluences our lived experiences and economic activities, with moderator Darren
\nChuckry<\/b> (Chair HK of Marketing Society and Managing Partner of HK
\nInitiative, HK).<\/li>\n
\nLiving (4 December, 8:00pm \u2013 8:55pm) \u2013<\/b> Offices and built
\nenvironments are fast adapting to our working habits and redefining the nature
\nof work with a new digital infrastructure. Moderator Dr Edmund Lee<\/b>
\n(Former Executive Director, Hong Kong Design Centre, HK) explores the future of
\nwork and living with Prof. Jeremy Myerson<\/b> (Director of WORKTECH Academy,
\nUK), Jesper Jos Olsson<\/b> (Group CEO & Founding Partner, White Peak
\n& Stey, Mainland China), Ryan Anderson<\/b> (VP of Global Research and Insights,
\nMillerKnoll, US), and Tiffany Lau<\/b> (Executive Director, APAC Head of
\nUrban Ecosystems, JLL, HK).<\/li>\n<\/ul>\n
\na global audience of over 380,000 to exchange ideas and explore new business
\nopportunities last year, BODW is organised by Hong Kong Design Centre (HKDC)
\nand co-organised by Hong Kong Trade Development Council (HKTDC), with Create
\nHong Kong (CreateHK) of the Government of the Hong Kong Special Administrative
\nRegion (HKSAR Government) as the Lead Sponsor. <\/p>\n
\nprogramme updates of BODW 2021, please visit the official website at 2021.bodw.com<\/a>. Registrants can
\nsign up to become a bodw+ member free of charge and enjoy full online access
\nfor BODW 2021.<\/p>\n