\n<\/p>\n
SINGAPORE – Media OutReach<\/a> – 15 November 2021 -
\u00a0<\/p>\n Built in alignment with the United Nations’ (UN) Sustainable Development Goal (SDG)
\u00a0<\/p>\n The platform is a first-of-its-kind social impact marketplace rooted in
\u00a0<\/p>\n How Kind Citizen Platform Works<\/u><\/p>\n Already boasting a strong line up of community partners and retail
\u00a0<\/p>\n Users can select the contributions they wish to make from their
\u00a0<\/p>\n Through its platform, Kind Citizen enables anyone to extend help in an
\u00a0<\/b><\/p>\n To ensure transparency and the appropriate allocation of resources,
\u00a0<\/p>\n Kind Citizen is supported by the Infocomm Media Development Authority’s
\u00a0<\/p>\n Mr Jackson Chia, CEO of ComfortDelGro Private
\u00a0<\/p>\n On partnering with Kind Citizen, Mr Nicholas Lee, CEO at EZ-Link, said:
\u00a0<\/p>\n Leading up to its timely launch this World Kindness Day, Kind Citizen,
\u00a0<\/p>\n Sharing\u00a0her insights into the
\u00a0<\/p>\n Alongside the aforementioned partners, Kind Citizen has more than 100
SINGAPORE – Media OutReach – 15 November 2021 -
In line with World Kindness Day, social impact enterprise,
Kind
Citizen, officially launches its marketplace platform that provides
an avenue for contributors to pay it forward with holistic and essential gifts
to a broader range of beneficiaries with its wide range of merchant partners in
Asia. …<\/p>\n","protected":false},"author":1,"featured_media":18810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/18809"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=18809"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/18809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/18810"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=18809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=18809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=18809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nIn line with World Kindness Day, social impact enterprise,
\nKind
\nCitizen<\/a>, officially launches its marketplace platform that provides
\nan avenue for contributors to pay it forward with holistic and essential gifts
\nto a broader range of beneficiaries with its wide range of merchant partners in
\nAsia.<\/p>\n
\n17<\/a>, the tech-for-good enterprise is the result of two years of
\ndevelopment and establishing partnerships with community groups, government and
\nmerchants, integrating them into a single platform to deliver lasting social
\nimpact.<\/p>\n
\nthe concept of paying it forward with holistic gifts beyond the basic needs,
\nincluding essential lifestyle services, for beneficiaries at a time that is
\nmost needed for the individual. The platform aims to be all-inclusive by having
\na broader range of beneficiaries than the usual charity, such as frontline
\nworkers, mental health support staff, caregiver supporters, special needs
\nindividuals, single parents and ex-offenders. The platform hopes to be able to
\ncomprehensively support social inclusion, and motivate people to live well
\nagain in a timely way.<\/p>\n
\nmerchants including Singtel, ComfortDelGro, Ez-link, Grab, merchants can list
\ntheir food, lifestyle and essential items on the platform for contributors to
\npurchase and pay it forward. Following which, community partners perform due
\ndiligence, managing the beneficiaries directly and according to the support
\nthey need. <\/p>\n
\nfavourite merchants, or based on the top needed list on the marketplace app.
\nThey can then complete their orders similar to how they would any other
\ne-commerce site, in addition to leaving their personalised kindness message.
\nSubsequently, they will be notified when their Kind contribution is received. <\/p>\n
\neasy, practical and transparent manner, and to demonstrate kindness to the
\ninvisible struggles of others. By providing accessible and timely help to often
\nunseen groups of people (such as caregivers of elderly), Kind Citizen
\nfacilitates greater social inclusion to those who may have fallen through the
\ncracks, especially in tough times during the pandemic.<\/p>\n
\nKind Citizen works with community partners including grassroots community
\ndevelopment, local social enterprises, non-profit organisations, social service
\nagencies and ground-up community projects. Through the consolidated efforts,
\nany wastage or mismatch of resources is minimised, ensuring that contributions
\nare well handled and accessible to beneficiaries who need them the most.<\/p>\n
\n(IMDA) Our Singapore Fund for Digital Readiness, and is also affiliated with a
\nnumber of notable partners, including Singapore Management University’s
\nBusiness Innovations Generator, its startup incubator. In addition, Kind
\nCitizen is backed by venture capital firm, Quest Ventures, which focuses on
\ndigital commerce in early-stage marketplaces.<\/p>\n
\nMobility Group, said: “ComfortDelGro is happy to be able to participate in
\nKind Citizen’s pay-it-forward initiative and we hope that point-to-point
\ntransport will be made easier for all who are in need, whether it is for their
\nmedical appointments or social outings.”<\/p>\n
\n“EZ-Link is delighted to partner Kind Citizen to power the growth of social
\ngiving in Singapore. At EZ-Link, we strongly believe in building an inclusive
\nsociety. Our EZ-Link Wallet credits enable consumers to make purchases
\nconveniently for meals at hawker centres or make top-ups to their EZ-Link cards
\nfor their daily transport needs.”<\/p>\n
\nstarted by Founder and CEO, Bernice Tan, has been in the works for two years.
\nThe platform was developed closely alongside the UN’s SDG 17 goals, combining
\nthe need for strong partnerships between multiple stakeholders to aid in
\nsustainable development, with the concept of paying it forward. Having been the
\nbeneficiary herself of generous contributors, Ms Tan aims to drive social
\nimpact with the use of technology through Kind Citizen’s digital channel.<\/p>\n
\nlaunch of Kind Citizen, Ms Tan said: “I believe that the spirit of helpfulness
\nand unity has always been evident in Singaporeans. Kind Citizen aims to enhance
\nthe way Singaporeans can do holistic giving by providing the flexibility on a
\ntransparent platform that connects merchants, community groups and
\ncontributors. It is my hope that this will help people to see the good in
\neveryone and provide companies with practical ways to advance their social
\nresponsibilities.”\u00a0 <\/p>\n
\nmerchants on its platform to date, including Flash Coffee, Love Bonito, Huggs
\nCoffee and Swensens, to aid a pool of over 3000 beneficiaries.<\/p>\n<\/p><\/div>\n\n
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