\n<\/p>\n
MUMBAI,
With
Commenting
Energy
On
MUMBAI,
INDIA – Media OutReach – 8 November 2021 – Landor
& Fitch, a global brand transformation company highlights the landmark
transformation of CLP India to Apraava Energy in the wake of heightened demand
for brand led business strategy. Helmed by Landor & Fitch India, the launch
of Apraava Energy exemplifies how business logic drives …<\/p>\n","protected":false},"author":1,"featured_media":18663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/18662"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=18662"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/18662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/18663"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=18662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=18662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=18662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nINDIA – Media OutReach<\/a> – 8 November 2021 – Landor
\n& Fitch<\/a>, a global brand transformation company highlights the landmark
\ntransformation of CLP India to Apraava Energy in the wake of heightened demand
\nfor brand led business strategy. Helmed by Landor & Fitch India, the launch
\nof Apraava Energy exemplifies how business logic drives brand transformation in
\ncreating new value for companies. Apraava’s new brand is a beacon for Indian
\nenergy brands and brings increased visibility to a new business strategy that
\nseeks to double the company’s existing energy portfolio in the next three to
\nfour years.<\/p>\n
\na long heritage and strong appreciation for Indian culture, the new brand name
\nfor CLP India combined the words for certain elements in Sanskrit: Agni (Fire),
\nPrithvi (Earth), Ambu (Water) and Vayu (Wind) to create ‘Apraava’. The new name
\nis a metaphor that represents the shift of energy generation from thermal to sustainable sources
\nlike earth, water and wind. True to this, Apraava’s brand name and identity are
\nfollowing industry commitments to generate sustainable power, contributing to
\nIndia’s renewable energy target of 450 GW by 2030. In an industry-first, the brand uses a real-time
\nonline algorithm that pulls weather and energy data from Apraava’s power plants to visualize
\nenergy patterns, creating a design system as alive as nature itself. With
\nnature’s every move, the brand moves too.<\/p>\n
\non the transformation, Lulu Raghavan, Country Managing Director of Landor
\n& Fitch India<\/b> said “We’re truly delighted to have partnered with CLP
\nIndia on their brand transformation journey. Their ambition and vision for the
\nfuture of energy in India, captured in the brand idea of Energy In ActionTM<\/sup>
\nis very bold and exciting. We are delighted to have co-created a brand that
\nreflects energy, optimism, and vibrancy \u2013 one that appeals to all stakeholders,
\nfrom employees to partners, customers and society at large. It is wonderful to
\nsee progressive companies put brand at the heart of business transformation. We
\nwish Apraava Energy all the luck on their journey.” <\/p>\n
\nIn Action\u2122 is more than a slogan, it is a reflection of Apraava’s drive to create
\nimpact on a triple bottom line, far beyond profit. Beyond the external
\nproposition, the launch of this statement is a conduit for employees to take
\npart in a culture that’s more energetic, vibrant and representative of the
\nbrand’s values.<\/p>\n
\nworking with Landor & Fitch, Managing Director of Apraava Energy, Rajiv
\nRanjan Mishra<\/b>, said “As we embark on a new chapter in our growth story, we
\nremain steadfast in our commitment to building a sustainable power company that
\nembodies ‘Energy In Action\u2122’<\/i><\/b>. In line with this, we will support
\nIndia’s ambitions of providing clean and sustainable energy to all in the
\ndevelopment of a low-carbon nation. We look to the future of Apraava Energy
\nwith the confidence and resilience that has been a part of our culture for
\nyears. The outcome of our partnership with Landor & Fitch represents our
\nambition beautifully and will prove beneficial to our success while we gear up
\nfor participation from local shareholders in the medium term which will unlock
\nthe next chapter of our growth story.”<\/p>\n<\/p><\/div>\n\n
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