\n<\/p>\n
Smart operating system & content platform preinstalled
\non most Hisense TVs and integrated with premium global OEMs<\/p>\n
\u00a0<\/p>\n
Agreement makes Tremor International the
\nonly open end-to-end platform with direct access to global OEM ACR data for
\ntargeting<\/p>\n
TOYKO, JAPAN –\u00a0Media
The agreement provides access to VIDAA’s distribution,
The data will be available for
\u00a0<\/p>\n Ofer Druker, Chief Executive Officer
\u00a0<\/p>\n In
Guy Edri, EVP at VIDAA, said:
Smart operating system & content platform preinstalled
on most Hisense TVs and integrated with premium global OEMs \u00a0 Agreement makes Tremor International the
only open end-to-end platform with direct access to global OEM ACR data for
targeting TOYKO, JAPAN –\u00a0Media
OutReach\u00a0– 27 October 2021 – Tremor International
Ltd. (AIM\/NASDAQ: TRMR) (“Tremor” or the “Company”), a …<\/p>\n","protected":false},"author":1,"featured_media":18289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/18369"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=18369"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/18369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/18289"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=18369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=18369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=18369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nOutReach<\/a>\u00a0– 27 October 2021 – Tremor International
\nLtd. (AIM\/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in video
\nand Connected TV (“CTV”) advertising, offering an end-to-end technology
\nplatform that enables advertisers to reach relevant audiences and publishers to
\nmaximize yield on their digital advertising inventory, today announced a global
\nand exclusive strategic partnership with VIDAA, a smart TV operating system and
\ncontent platform preinstalled on most TVs manufactured by Hisense, considered
\none of the top TV manufacturers in the world, and also integrated into a number
\nof premium original equipment manufacturers (OEM) including Toshiba. The
\nagreement sees Tremor International’s technology platform gain exclusive access
\nto VIDAA’s automatic content recognition (ACR) data, both in the US and
\ninternationally.\u00a0\u00a0<\/p>\n
\nreaching approximately 20 million smart TVs worldwide and expected to grow to more
\nthan 40 million in coming years. Tremor International will bring VIDAA’s ACR
\ndata into its TV Intelligence solution starting May 1, 2022, which will make Tremor International the only end-to-end technology platform with direct access to OEM
\nACR data for targeting purposes, outside the walled gardens. Following the integration into its TV
\nIntelligence solution, Tremor International will have exclusive rights to the
\nVIDAA ACR data in all global markets, and Tremor will activate in the US,
\nCanada, UK, Germany, France, Italy, Spain, Portugal, Netherlands, Australia and
\nJapan.<\/p>\n
\nactivation by both advertiser and publisher clients, through the two pillars of Tremor International’s end-to-end
\nplatform: Tremor Video and Unruly. \u00a0In
\naddition to targeting, Tremor Video and Unruly will offer proprietary measurement capabilities for TV Intelligence campaigns. <\/p>\n
\nat Tremor International, commented: “This is an important milestone in Tremor
\nInternational’s trajectory as a leader in CTV and video, and underscores an
\nimportant pillar in our strategy. The partnership with VIDAA bolsters the
\navailability of highly desirable data sets that will live exclusively within
\nthe Tremor International end-to-end platform, opening new advertising horizons
\nfor customers across the globe and accelerating Tremor’s growth around CTV.”<\/p>\n
\n2020, VIDAA introduced a completely new and revamped user interface
\nnamed\u00a0U4, which puts users and their way of consuming content at the core
\nof the design. As of May 2021, the most advanced version on the market is VIDAA
\nU5. VIDAA’s aggregated platform has already grown to encompass a range of CTV
\nservices \u2014 including all the top
\ncontent providers.<\/p>\n
\n“The idea behind VIDAA was to put the customer at the center of the CTV
\nexperience. Our mission is to bring the finest content,
\nboth global and local, to our customers, who
\nare today overwhelmed by an endless array of options and choices in viewing
\nservices. Creating one easy place for user management ensures they have a
\ndirect way to view the content they enjoy, and aligning ads with their needs and
\npreferences is an important part of that.\u00a0Teaming up with Tremor International, with impressive capabilities on
\nboth the commercial and CTV technology sides of its business, will enable an
\neven better experience for our customers, as we are
\ncommitted to bringing best-in-class content to consumers all over the globe.”<\/p>\n<\/p><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"