- \n
- In this new digital-first
\nF&B format in Asia, foodpanda will roll out Rebel Foods’ flagship brands
\nand new jointly-created offerings in more than 2,000 outlets within Asia
\nthrough an initial five-year partnership, starting in six markets <\/li>\n - Rebel Foods will extend its
\nculinary expertise, efficient SOPs and food tech innovations to F&B outlets
\nin Asia through foodpanda, Asia’s largest food delivery platform outside of
\nChina <\/li>\n - With a Brands-as-a-Service
\n(BaaS) model, the partnership allows foodpanda’s restaurant partners to easily
\nplug-and-play Rebel Foods iconic brands to grow additional revenue streams<\/li>\n<\/ul>\nSINGAPORE –\u00a0Media OutReach<\/a>\u00a0–\u00a022
\nOctober 2021 – <\/b>foodpanda, Asia’s
\nlargest food and grocery delivery platform, today announced a long-term,
\nmulti-market partnership with Rebel Foods to enable restaurant partners and
\ncloud kitchen operators to grow additional revenue streams, at little or no
\nstart-up costs. Rebel Foods is the world’s largest internet restaurant company
\nheadquartered in India. The new digital-first F&B format sees foodpanda and
\nRebel Foods joining forces for the benefit of local and small players in the
\nF&B industry.<\/p>\n![](\"https:\/\/images.media-outreach.com\/Thumb\/500x0\/187922\/foodpanda-Rebel-Foods.jpg#image-187922\")
<\/p>\nThrough this partnership \u2014 for an initial five years \u2014 both
\ncompanies will aim to launch more than 10 virtual brands in over 2,000 outlets
\nacross the region, making this the largest virtual brand partnership in Asia,
\nand the first of its kind in the region at this scale.<\/p>\nAs part of the partnership, Rebel Foods brings their culinary
\nexpertise, efficient SOPs and iconic ready-to-deploy brands that are easily customisable
\nfor local preferences in any region. <\/p>\nMeanwhile, foodpanda enables hundreds of thousands of restaurant
\npartners and cloud kitchen operators to plug-and-play virtual brands into their
\ncurrent operations to grow additional revenue streams, at little to no start-up
\ncosts. Smaller SMEs and restaurant partners on the foodpanda platform can adopt
\nnew recipes and utilise their spare capacity to grow additional revenue streams
\nwhile creating diversity in their menu offerings. <\/p>\nIn the first phase of the partnership, which began in December
\n2019, Rebel Foods introduced four brands across six markets \u2014 Singapore,
\nMalaysia, Bangladesh, Thailand, Hong Kong and the Philippines through the
\nfoodpanda network. Orders for Rebel Foods’ brands on the foodpanda app on
\naverage grew 40% month-on-month in the past six months, with more than 200
\noutlets across the six markets signed up to add virtual brands to their
\nexisting food and beverage (F&B) offerings. <\/p>\n“This foodpanda-Rebel Foods partnership introduces a new digital-first
\nF&B format to Asia. foodpanda is always seeking new, innovative ways to
\nchange the way F&B businesses operate in a hyper-digitalised economy \u2014 we
\nwant to push our ecosystem further into the future,” said Pedram Assadi, COO,
\nfoodpanda. “Most importantly, these virtual brands will give our restaurant
\npartners, especially SMEs, new opportunities to earn additional revenue.” <\/p>\nVirtual brands: revolutionising the food ecosystem
\nfor a digital-first future <\/b><\/p>\nA virtual brand is an
\nonline-only food concept where a brand exists digitally, with no dine-in presence, and offers food that is available for
\ndelivery or pick-up from the outlet. Virtual brands can operate from the kitchen of an
\nexisting restaurant or through traditional cloud kitchens. <\/p>\nThrough this partnership, customers across Asia can enjoy great
\nfood options from these virtual brands:<\/p>\n- \n
- Faasos: <\/b>Rebel Foods’ flagship brand that offers an exciting variety of
\nwraps that stand true to its philosophy, ‘Surprises under wraps’. <\/li>\n- Behrouz Biryani: <\/b>A category leading royal biryani brand that makes
\nevery moment special with its choicest spices and premium ingredients. <\/li>\n- The Biryani Life: <\/b>Offering value biryani options as part of daily
\nmeals with consistently elevated flavours.<\/li>\n- Lunchbox: <\/b>Lunchbox celebrates local food with the motive to evoke a sense of
\nfamiliarity and nostalgia with fresh ingredients and homestyle cooking.<\/li>\n- Honest Bowl: <\/b>A newly jointly-developed localised offering by foodpanda and
\nRebel Foods that offers a selection of food bowls with global and local
\nflavours.<\/li>\n<\/ul>\nIn addition to introducing Rebel Food’s iconic brands to foodpanda
\ncustomers in Asia, both companies have also worked together to co-develop new
\nofferings under Honest Bowl<\/b>. The
\nHonest Bowl menu was especially created to suit the taste buds of customers in
\nAsia, building on Rebel Food’s culinary expertise and foodpanda’s insights on
\ncustomers’ preferences in the region.<\/p>\n\u00a0<\/p>\n
“Over the years, we have built some category leading brands in its
\ncurrent markets and a full-stack operating system which integrates culinary
\nexpertise, efficient SOPs and technological innovations together. We are glad
\nto partner with foodpanda and scale our iconic brands with localized offerings
\nacross their network in Asia”, said Kallol Banerjee, Co-founder, Rebel Foods. <\/p>\nEnabling growth in digital deliveries <\/b><\/p>\n
Globally, the online food delivery market is worth more than USD
\n35 billion annually, according to the ASEAN Post<\/u>.<\/u> In its H1 2021 Trading
\nUpdate, foodpanda’s parent company Delivery Hero reported that orders in Asia
\ndoubled year-on-year, as GMV for the region grew 175%, surpassing the EUR 10
\nbillion mark. foodpanda alone reported more than 70 million orders completed
\neach month \u2014 sure signs that food delivery will continue to grow. <\/p>\nBeyond activating virtual brands, foodpanda restaurant partners
\nare also able to tap into a variety of digital growth tools to attract new
\ncustomers, boost exposure and visibility on the app to drive sales and reward
\nloyal customers. This includes new merchant-growth features like pandabox<\/i>, pandaclicks <\/i>and pandapicks <\/i>\u2014
\nrestaurant partners can take control of their business growth by easily
\nactivating these growth tools via foodpanda’s self-service platform on the
\nmerchant app. <\/p>\n<\/p><\/div>\n\n
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- Behrouz Biryani: <\/b>A category leading royal biryani brand that makes
- Faasos: <\/b>Rebel Foods’ flagship brand that offers an exciting variety of