SHANGHAI, CHINA –\u00a0Media
2022 marks the agency’s 10th<\/sup> anniversary, after
\u00a0<\/p>\n “Since 2012, PLTFRM has executed projects in the FMCG, wines
\u00a0<\/p>\n The level of cognition determines whether the strategy
\u00a0<\/p>\n “Being a creative agency means always trying something new
\u00a0<\/p>\n Since the beginning of 2020, the market faces the reality of
Furthermore, new marketing model, merging E-commerce and
\u00a0<\/p>\n According to South
\u00a0<\/p>\n With a methodic combination of creativity and data analytic,
SHANGHAI, CHINA –\u00a0Media
OutReach\u00a0– 11 October 2021 – PLTFRM, Sino-French brand management agency specialized in the localization
of global brands in China, has upgraded its company image to better convey its
strategic development. The new logo symbolizes each of the company’s five main
departments: strategy, branding, communication, marketing and e-commerce. It
translates the agency’s commitment …<\/p>\n","protected":false},"author":1,"featured_media":18062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/18061"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=18061"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/18061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/18062"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=18061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=18061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=18061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nOutReach<\/a>\u00a0– 11 October 2021 – <\/b>PLTFRM, Sino-French brand management agency specialized in the localization
\nof global brands in China, has upgraded its company image to better convey its
\nstrategic development. The new logo symbolizes each of the company’s five main
\ndepartments: strategy, branding, communication, marketing and e-commerce. It
\ntranslates the agency’s commitment to creative and business logic for the
\ncommercial success of international brand in China.<\/p>\n![](\"https:\/\/images.media-outreach.com\/Thumb\/500x0\/185346\/PL1.jpg#image-185346\")
<\/p>\n
\nyears of solution driven projects, PLTFRM’s unique methodological approach
\ngrew. Over the past decade, the
\nagency has built a crossover between rapid local
\nexecution methods and consistent international brand perspectives. Thanks to
\nits many years of experience and a mix of international and Chinese teams, the
\nagency adapts rapidly to the market change to help global companies seize business
\nopportunities in China.<\/p>\n
\nand spirit, cosmetic, finance and luxury industries with a wide range of brands
\nsuch as Wines of Chile association, Italian luxury sport equipment Technogym,
\nFinancial institution ICBC, German coffee maker Melitta etc, and built close
\npartnerships with major e-commerce platforms and channels. The business world
\nis in constant motion, bringing both challenges and opportunities. Our agility
\nin understanding and surfing the market is made through a constant exchange
\nwith the main social media and e-commerce actors.<\/p>\n![](\"https:\/\/images.media-outreach.com\/Thumb\/500x0\/185353\/PL2.jpg#image-185353\")
<\/p>\n
\nThere are many elements for overseas brands to achieve commercial success in
\nChina, among which it is very important to find local partners. We have a
\ndiverse and integrated international team, that allowing deep understanding yet
\nrespecting overseas brands and eliminating cultural gaps. Our tailored localization
\nstrategies are formulated based on full understanding and therefore we could select
\nsuitable promotion channels in the rapidly changing domestic market. We know as
\na partner, we need to have two key abilities, namely cognition and mental
\npower. <\/p>\n
\nformulated when serving clients is correct. At the company level, the mental
\neffort can be understood as continuous and stable efficient execution. In short,
\nonly by continuously improving the cognition and execution ability of oneself
\nand the entire team, constantly maintaining communication, and establishing
\nclose relationships with major mainstream platforms and channels, we could
\nobtain forward-looking thinking ability, and therefore provide full service for
\nthe localization of overseas brands in China. We understand there is a long way
\nto go, and there is still a lot of work to do in the future.” said Qian Dejun,
\nPLTFRM Founder and CEO. <\/p>\n
\nand exploring new ter- ritories. That also means critiquing what we have done
\nthese last 10 years. We have made our share of mistakes and failures, and we
\nall strived to learn from them and thrive.\u00a0We will continue to explore new promotion and sales
\nchannels. For example, we have already innovated our video production
\ncapabilities with in-house 3D motion capture and a livestream AR integration
\nstudio. These new tools are enhancing our approach to e-commerce. PLTFRM keeps
\non finding new method to do what we do best: conversion for brand market share
\ngrowth,” said Alexandre Ouairy, PLTFRM Founder and Director.<\/p>\n
\na global pandemic, fluctuating international relations, and the rapid changes in
\nthe domestic consumer environment. <\/p>\n
\nsocial media video emerged. The e-commerce landscape in China is convoluted.
\nThe three most prominent players (Tmall, JD, and Pinduoduo) are fiercely
\ncompeting, while smaller or new actors, like TikTok, innovate and compose
\nwithin the scattered landscape, and stood out in the industry. This shows the
\nfuture of China’s e-commerce is bright with limitless development potential. <\/p>\n
\nChina Morning Post <\/a>and eMarkerter,
\n<\/a>the pandemic is a catalyst rather than the direct cause of e-commerce’s
\nrapid growth, and the e-commerce boom will continue long after coronavirus
\npandemic ends. In 2022, e-commerce will grow by 11.0%, and e-commerce sales
\nwill breach the $3 trillion (forecast $3.085 trillion for 2022) threshold in
\nChina. <\/p>\n
\nPLTFRM provide brands with unique solutions for positioning and effective
\npromotion plan, to deeply interact with the target audience in China to achieve
\neffective conversion. For instance, in 2020, supported by Cherries from Chile,
\nPLTFRM joined forces with a total of 18 major e-commerce platforms and offline
\nchannels, including Tmall, JD and Pinduoduo, executeed a common promotion for
\nthe Cherries from Chile. The interactive campaign was conceptualised and
\nlaunched within 3 days, reached 700 million views and helped in achieving a 44%
\nyear-on-years growth.<\/p>\n<\/p><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"