{"id":18005,"date":"2021-10-07T07:30:00","date_gmt":"2021-10-07T07:30:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2021\/10\/07\/its-time-to-glow-like-wendy-this-october-with-ponds-brand-day-on-lazada\/"},"modified":"2021-10-07T07:30:00","modified_gmt":"2021-10-07T07:30:00","slug":"its-time-to-glow-like-wendy-this-october-with-ponds-brand-day-on-lazada","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2021\/10\/07\/its-time-to-glow-like-wendy-this-october-with-ponds-brand-day-on-lazada\/","title":{"rendered":"It\u2019s Time to Glow like Wendy This October with POND’s Brand Day on Lazada!"},"content":{"rendered":"

\n<\/p>\n

\n

BANGKOK, THAILAND – Media OutReach<\/a> – 7 October 2021 – Global
\nskincare brand POND’S partners with Southeast Asia’s leading e-commerce
\nplatform Lazada to launch their biggest regional beauty campaign of the year\u2014POND’S
\nx LazMall Glow Like Wendy Brand Day<\/b>, a 3-day event
\nfrom 11 to 15 October featuring POND’S new brand ambassador Wendy from Red
\nVelvet, one of the world’s most popular K-Pop groups.<\/p>\n

<\/p>\n

Wendy
\nis the face of POND’S for the first ever POND’S Bright Beauty 3D Glow<\/b> Serum<\/b>,
\nthe latest breakthrough serum that works 60 times better than Vitamin C to
\nbrighten, smoothen, and hydrate skin for the ultimate Korean glow. Packed with
\n3 most potent skin perfecting ingredients
\nincluding GlutaBoost- C, hyaluronic acid and niacinamide – the lightweight
\nformula is proven to be effective yet gentle on skin and suitable for all skin
\ntypes.\u00a0 91% of testers* said their skin
\nis visibly brighter after usage and Lazada shoppers are also giving raving
\nreviews, with a rating of 4.9\/5<\/a>. What’s more – the total POND’S Bright Beauty
\nrange, consisting of day cream and cleanser, has also been infused with the
\npower of serum.<\/p>\n

The upcoming campaign will combine Wendy’s
\nbeauty and skincare expertise sharing with the rising popularity of
\nlive-streaming in these markets. The Glow like Wendy Live Event <\/i>on LazLive 11 October 12pm will
\nbe a high production event,
\nfeaturing an exclusive interview with the “Queen of K-pop”, where she will
\nanswer fan questions and share about her skincare routine, her secrets to
\nachieving her signature glowing skin, and her experience in her first-ever solo
\nbrand partnership. Viewers stand a chance to win exclusive Wendy merchandise
\nduring the livestream by participating in games and Q&As!<\/p>\n

In addition to exclusive Wendy interview
\ncontent, the livestream will be packed with a fun-filled line up of activities
\nfeaturing beauty influencers, Viwan Amy Kongyoth, Brinkkty, and Chopleum, who
\nwill also share their expert beauty tips. <\/p>\n

Fans can also look forward to Wendy bundles,
\npre-sales, vouchers, flash sales and up to 50% discount on all POND’S products.<\/p>\n

The partnership with Lazada further cements
\nPOND’S goal to aggressively grow its e-commerce business and
\nramp up growth in Southeast Asia over the next five years. [<\/sup>1<\/sup><\/a>]
\n<\/sup>The brand aims to leverage on consumer insights and e-commerce best
\npractices to remain one of the leading skincare brands in the region. POND’S
\nGlobal Brand Vice President Rohit
\nBhasin <\/b>shared that
\n“Lazada is an excellent platform for this live event\u2014they’ve grown to be an
\nexciting beauty destination in Southeast Asia, and they’re constantly
\ninnovating for better experiences. We’re certain that our partnership will make
\nway for pioneering more skincare initiatives in the region.”<\/p>\n

“We are excited to partner with POND’S
\nto bring consumers a unique LazMall shopping experience that guarantees 100%
\nproduct quality and authenticity coupled by interactive LazLive content to
\ntruly engage customers. Through Lazada, we hope shoppers will not only enjoy
\nexclusive promotions, but also have a chance to get to learn more about the
\nbrand’s story,” said Pierre Beckers, Regional LazMall FMCG Director,
\nLazada Group.<\/p>\n

POND’S x LazMall Glow Like Wendy Brand Day
\nwill be on 11 to 15 October.<\/p>\n

—<\/p>\n

*Based on the Pond’s Serum
\nClinical Test, Self-assessment agreement score, SPRIM Medical, China, Dec
\n2020\u2013Feb 2021 <\/i><\/p>\n<\/p><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

BANGKOK, THAILAND – Media OutReach – 7 October 2021 – Global skincare brand POND’S partners with Southeast Asia’s leading e-commerce platform Lazada to launch their biggest regional beauty campaign of the year\u2014POND’S x LazMall Glow Like Wendy Brand Day, a 3-day event from 11 to 15 October featuring POND’S new brand ambassador Wendy from Red …<\/p>\n","protected":false},"author":1,"featured_media":18006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/18005"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=18005"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/18005\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/18006"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=18005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=18005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=18005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}