KUALA LUMPUR, MALAYSIA –\u00a0Media OutReach<\/a>\u00a0–\u00a07 October 2021 – From\u00a0digital 3D waves in South Korea to\u00a0a\u00a03D kitten\u00a0on a building\u00a0in Tokyo,\u00a03D billboards are drawing the attention of pedestrians all over the world.\u00a0COACH<\/a><\/span>\u00a0launched an initiative with “Windows of the Future” showcasing bespoke\u00a0window displays in 9 locations around the world and in Malaysia, it’s sending shockwaves through the city with a giant 3D Rexy\u00a0(Coach‘<\/span>s fearless mascot)\u00a0jumping out of Pavilion Elite‘<\/span>s\u00a0LED screen.<\/p>\n \u00a0<\/p>\n The 3D Animation features the storyline of Rexy going\u00a0into the store, hits on a few things, and grabs her favourite\u00a0Rogue\u00a0bags\u00a0before she leaps off the screen,\u00a0reflecting COACH Rogue‘<\/span>s unique attitude inspired by free spirits, rebels, and dreamers.\u00a0There is more installed\u00a0in this OOH\u00a0(out-of-home) advertising experience\u00a0as\u00a0COACH’s digital agency\u00a0CONTEN.T<\/a><\/span>\u00a0also\u00a0released a digital AR game where the obsession of Rexy continues to an Augmented-Reality\u00a0environment.\u00a0This digital game will allow customers to\u00a0immerse into\u00a0an AR game experience to help Rexy capture more Rogue bags. Players with the highest points will win an exclusive Rogue bag at the end of the campaign. The\u00a0digital game\u00a0is\u00a0currently\u00a0available to play on mobile from 4th\u00a0till\u00a024th\u00a0October 2021.<\/p>\n \u00a0<\/p>\n With the help of its agency for Singapore and Malaysia, the luxury brand COACH is no stranger to “<\/span>Phygital” experiences, a term coined by the retail industry where physical meets digital experience. “We can expect to see more fun and engaging roll-outs in the coming seasons with COACH.” said Jason Ang, Managing Director of CONTEN.T. The agency who has since released a number of award-worthy campaigns that push the boundaries of digital and offline experience to reach consumers.<\/p>\n \u00a0<\/p>\n Experience the AR game\u00a0here<\/a><\/span>.<\/p>\n Find out more on COACH<\/a><\/span> and CONTEN.T<\/a><\/span>.<\/p>\n<\/p><\/div>\n\n KUALA LUMPUR, MALAYSIA –\u00a0Media OutReach\u00a0–\u00a07 October 2021 – From\u00a0digital 3D waves in South Korea to\u00a0a\u00a03D kitten\u00a0on a building\u00a0in Tokyo,\u00a03D billboards are drawing the attention of pedestrians all over the world.\u00a0COACH\u00a0launched an initiative with “Windows of the Future” showcasing bespoke\u00a0window displays in 9 locations around the world and in Malaysia, it’s sending shockwaves through the city …<\/p>\n","protected":false},"author":1,"featured_media":18000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/17999"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=17999"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/17999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/18000"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=17999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=17999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=17999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![](\"https:\/\/images.media-outreach.com\/Thumb\/500x0\/183988\/photo-1-.jpg#image-183988\")
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