{"id":17943,"date":"2021-10-05T10:00:00","date_gmt":"2021-10-05T10:00:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2021\/10\/05\/check-out-ponds-brand-day-on-lazada-to-glow-like-wendy\/"},"modified":"2021-10-05T10:00:00","modified_gmt":"2021-10-05T10:00:00","slug":"check-out-ponds-brand-day-on-lazada-to-glow-like-wendy","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2021\/10\/05\/check-out-ponds-brand-day-on-lazada-to-glow-like-wendy\/","title":{"rendered":"Check out POND’S Brand Day on Lazada to Glow like Wendy!"},"content":{"rendered":"

\n<\/p>\n

\n

JAKARTA, INDONESIA – Media OutReach<\/a> – 5 October 2021 – Global skincare brand POND’S partners with
\nSoutheast Asia’s leading e-commerce platform Lazada to launch their biggest
\nregional beauty campaign of the year\u2014POND’S x LazMall Glow Like Wendy Brand
\nDay<\/b>, a 3-day
\nevent
\nfrom 7 to 9 October featuring
\nPOND’S new brand ambassador Wendy from Red Velvet, one of the world’s most
\npopular K-Pop groups.<\/p>\n

<\/p>\n

Wendy is the face of POND’S for the first
\never POND’S <\/b>Bright Beauty Triple Glow<\/b> \u00a0Serum<\/b>, the latest breakthrough serum that works 60
\ntimes better than Vitamin C to brighten, smoothen, and hydrate skin for the
\nultimate Korean glow. Packed with 3 most potent skin perfecting ingredients
\nincluding GlutaBoost- C, hyaluronic acid and niacinamide – the lightweight
\nformula is proven to be effective yet gentle on skin and suitable for all skin
\ntypes.\u00a0 91% of testers* said their skin
\nis visibly brighter after usage and Female Daily users are also giving raving
\nreviews, with a rating of 4.8\/5<\/a>. What’s more – the total POND’S Bright Beauty
\nrange, consisting of day cream and cleanser, has also been infused with the
\npower of serum.<\/p>\n

The upcoming campaign will combine Wendy’s
\nbeauty and skincare expertise sharing with the rising popularity of
\nlive-streaming in these markets. The Glow like Wendy Live Event <\/i>on LazLive 7
\nOctober 2.30pm will be a high
\nproduction event, featuring an exclusive interview with the “Queen of K-pop”,
\nwhere she will answer fan questions and share about her skincare routine, her
\nsecrets to achieving her signature glowing skin, and her experience in her
\nfirst-ever solo brand partnership. Viewers stand a chance to win exclusive
\nWendy x POND’S beauty kits during the livestream by participating in games and
\nQ&As!<\/p>\n

In addition to exclusive Wendy interview
\ncontent, the livestream will be packed with a fun-filled line up of activities
\nfeaturing beauty influencer, Nanda Arsyinta, who will also share her expert
\nbeauty tips. <\/p>\n

Fans can also look forward to Wendy bundles,
\npre-sales, vouchers, flash sales and up to 50% discount on all POND’S products.<\/p>\n

The partnership with Lazada further cements
\nPOND’S goal to aggressively grow its e-commerce business and ramp up growth in
\nSoutheast Asia over the next five years. [<\/sup>1<\/sup><\/a>] <\/sup>The brand aims to leverage on consumer insights and
\ne-commerce best practices to remain one of the leading skincare brands in the region. POND’S
\nGlobal Brand Vice President Rohit Bhasin <\/b>shared that “Lazada is an
\nexcellent platform for this live event\u2014they’ve grown to be an exciting beauty
\ndestination in Southeast Asia, and they’re constantly innovating for better
\nexperiences. We’re certain that our partnership will make way for pioneering
\nmore skincare initiatives in the region.”<\/p>\n

“We are excited to partner with POND’S to bring
\nconsumers a unique LazMall shopping experience that guarantees 100% product
\nquality and authenticity coupled by interactive LazLive content to truly engage
\ncustomers. Through Lazada, we hope shoppers will not only enjoy exclusive
\npromotions, but also have a chance to get to learn more about the brand’s
\nstory,” said Pierre Beckers, Regional LazMall FMCG Director, Lazada Group.<\/p>\n

POND’S x LazMall Glow Like Wendy Brand Day
\nwill be on 7 to 9 October.<\/p>\n

—<\/p>\n

*Based on the Pond’s Serum
\nClinical Test, Self-assessment agreement score, SPRIM Medical, China, Dec
\n2020\u2013Feb 2021 <\/i><\/p>\n<\/p><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

JAKARTA, INDONESIA – Media OutReach – 5 October 2021 – Global skincare brand POND’S partners with Southeast Asia’s leading e-commerce platform Lazada to launch their biggest regional beauty campaign of the year\u2014POND’S x LazMall Glow Like Wendy Brand Day, a 3-day event from 7 to 9 October featuring POND’S new brand ambassador Wendy from Red …<\/p>\n","protected":false},"author":1,"featured_media":17944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/17943"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=17943"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/17943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/17944"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=17943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=17943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=17943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}