MANILA, PHILIPPINES –\u00a0Media OutReach<\/b><\/a>\u00a0–\u00a01 October
Wendy is the face of POND’S for the first
\u00a0<\/p>\n The upcoming campaign will combine Wendy’s
\u00a0<\/p>\n In addition to exclusive Wendy interview
\u00a0<\/p>\n Fans can also look forward to Wendy bundles, pre-sales, vouchers,
\u00a0<\/p>\n The partnership with Lazada further cements
\u00a0<\/p>\n “We are excited to partner with POND’S
\u00a0<\/p>\n POND’S x LazMall Glow Like Wendy Live Event
\u00a0<\/p>\n \u00a0<\/p>\n *Based on the Pond’s Serum Clinical Test,
\n2021 –\u00a0Global skincare brand POND’S partners with
\nSoutheast Asia’s leading e-commerce platform Lazada to launch their biggest
\nregional beauty campaign of the year\u2014POND’S x LazMall Glow Like Wendy Live
\nEvent on 7 October at 6pm <\/s><\/b>featuring POND’S new brand ambassador
\nWendy from Red Velvet, one of the world’s most popular K-Pop groups.<\/p>\n![](\"https:\/\/images.media-outreach.com\/Thumb\/500x0\/182092\/image.jpg#image-182092\")
<\/p>\n
\never POND’S Bright Triple Glow<\/b> Serum
\n<\/b>with Glutaboost-C
\nthat is 60x better than Vitamin C.\u00a0 This
\nlatest breakthrough serum brightens, smoothens, and hydrates skin for a 3D
\nKorean Glow. Packed with the
\nbrand’s 3 most potent skin perfecting ingredients including
\nGlutaBoost-C, niacinamide, and hyaluronic acid – the lightweight formula is
\nproven to be effective yet gentle on skin and suitable for all skin types.\u00a0 91% of testers* said their skin is visibly
\nbrighter after usage and Lazada shoppers are also giving raving reviews, with a
\nrating of 4.9\/5<\/a>. What’s more -
\nthe total POND’S Bright range, consisting of facial foams, essence, and day
\ncreams, has also been infused with the power of serum.<\/p>\n
\nbeauty and skincare expertise sharing with the rising popularity of
\nlive-streaming in these markets. The Glow like Wendy Live Event <\/i>on LazLive on 7
\nOctober at 6pm will be a high
\nproduction event, featuring an exclusive interview with the “Queen of K-pop”,
\nwhere she will answer fan questions and share about her skincare routine, her
\nsecrets to achieving her signature glowing skin, and her experience in her
\nfirst-ever solo brand partnership. Viewers stand a chance to win exclusive
\nWendy merchandise during the livestream by participating in games and Q&As!<\/p>\n
\ncontent, the livestream will be packed with a fun-filled line up of activities
\nfeaturing beauty influencer, Debbie Then, who will also share her expert beauty
\ntips. <\/p>\n
\nflash sales and up to 50% discount on all POND’S products.<\/p>\n
\nPOND’S goal to aggressively grow its e-commerce business and ramp up growth in
\nSoutheast Asia over the next five years. [<\/sup>1<\/sup><\/a>] <\/sup>The brand aims to leverage on consumer
\ninsights and e-commerce best practices to remain the one of the leading
\nskincare brands in the region. POND’S Global Brand Vice President Rohit
\nBhasin <\/b>shared that “Lazada is an excellent platform for this live
\nevent\u2014they’ve grown to be an exciting beauty destination in Southeast Asia, and
\nthey’re constantly innovating for better experiences. We’re certain that our partnership
\nwill make way for pioneering more skincare initiatives in the region.”<\/p>\n
\nto bring consumers a unique LazMall shopping experience that guarantees 100%
\nproduct quality and authenticity coupled by interactive LazLive content to
\ntruly engage customers. Through Lazada, we hope shoppers will not only enjoy
\nexclusive promotions, but also have a chance to get to learn more about the
\nbrand’s story,” said Pierre Beckers, Regional LazMall FMCG Director,
\nLazada Group.<\/p>\n
\nwill be on 7 October
\nat 6pm.<\/p>\n
\nSelf-assessment agreement score, SPRIM Medical, China, Dec 2020\u2013Feb 2021 <\/i><\/p>\n