- \n
- Big data analysis of Tweets from July 2018 to June 2021
\nreveals the top 20 most-mentioned Korean dramas, webtoons, and movies on Twitter
\nfor the first time<\/li>\n - K-content fans come to Twitter to celebrate their favorites
\nand engage in global conversations<\/li>\n - ‘Parasite’, ‘Kingdom’, ‘True Beauty’
\nwere ranked most mentioned K-content on Twitter globally<\/li>\n<\/ul>\nSEOUL, SOUTH KOREA –\u00a0Media OutReach<\/a>\u00a0– 1 October 2021 –\u00a0Speaking at MU:CON 2021<\/a>, YeonJeong Kim, Head of Global K-pop
\nand K-content Partnerships at Twitter, introduced big data insights with the
\ntheme of ‘#BeyondKpop : Globalization of K-Culture from Music to Drama,
\nWebtoon, Movie and beyond’, and Top 20 most Tweeted K-content. Twitter has been
\nat the center of global conversations about K-pop music scenes, and YeonJeong’s
\nnew announcement reflects Twitter’s effect on the global spread of various
\nK-content like Korean popular dramas, webtoons, and movies as well as K-pop
\nmusic.<\/p>\n![](\"https:\/\/images.media-outreach.com\/Thumb\/500x0\/182492\/1.jpg#image-182492\")
<\/p>\nPicture Description:
\nTwitter’s Announcement of #BeyondKPOP at MU:CON 2021<\/span><\/p>\n\u00a0<\/p>\n
The results of data aggregation were
\nconducted by Twitter and VAIV company through big data text mining techniques
\nthat analyzed global English Tweets from July 2018 to June 2021.<\/p>\n\u00a0<\/p>\n
Most-mentioned
\nK-dramas show clear connection to K-pop<\/b><\/p>\n![](\"https:\/\/images.media-outreach.com\/Thumb\/500x0\/182499\/2.jpg#image-182499\")
<\/b><\/p>\nPicture Description:
\nTop 20 Most-Mentioned K-Dramas on Twitter in the World<\/p>\n\u00a0<\/p>\n
For many K-pop fans, K-dramas were
\nthe next type of K-content they tried after falling in love with K-pop, and the
\nmost popular K-dramas reflect this preference.<\/p>\n\u00a0<\/p>\n
The top four most-mentioned K-dramas
\naround the world were ranked as follows: Kingdom<\/i>
\nat number one, Itaewon Class<\/i> (based
\non the original webtoon) at number two, True
\nBeauty <\/i>at number three, and Vincenzo<\/i>
\nat number four. True Beauty <\/i>and Vincenzo<\/i> both include roles for K-pop
\nstars, with Cha Eun-woo (a member of the male K-pop group ASTRO) appearing in True Beauty<\/i>, and Ok Taec-yeon<\/i> (a member of the male K-pop group 2PM) starring in Vincenzo.<\/i><\/p>\n\u00a0<\/p>\n
Twitter’s analysis of the word cloud
\nfor Tweets mentioning Itaewon Class <\/i>confirmed
\nthat many Tweets about Itaewon Class <\/i>mentioned
\nthe OST song “Sweet Night” by V, a member of the male K-pop group BTS. The word
\ncloud also connected Itaewon Class<\/i> to
\n11 other dramas during the first half of 2021. This shows that interest in Itaewon Class<\/i> led fans to other
\nK-dramas, making Itaewon Class <\/i>a
\ncritical influence for K-content and new fans getting more interested.<\/p>\n\u00a0<\/p>\n
Most-mentioned
\nwebtoons show boosted interest in webtoons with related K-dramas<\/b><\/p>\n![](\"https:\/\/images.media-outreach.com\/Thumb\/500x0\/182506\/3.jpg#image-182506\")
<\/b><\/p>\nPicture Description:
\nTop 20 Most-Mentioned K-Webtoons on Twitter in the World<\/span><\/p>\n\u00a0<\/p>\n
With K-pop music reaching all-time
\nhighs, and the popularity of K-dramas surging accordingly, original K-webtoons
\nare also seeing increased interest, especially for webtoons that have been
\nturned into K-dramas.<\/p>\n\u00a0<\/p>\n
Many of the most-mentioned webtoons
\nhave been turned into K-dramas. True
\nBeauty<\/i>, which ranked third in the most-mentioned K-dramas on Twitter,
\nranked first in the most-mentioned K-webtoons on Twitter. Sweet Home<\/i>, which was turned into a Netflix original series, ranked
\nsecond in the most mentioned K-webtoons. Itaewon
\nClass<\/i>, which ranked fourth, was later turned into a K-drama, while Navillera <\/i>(sixth) not only was later
\nturned into a K-drama, but also benefited from BTS member V recommending the
\ndrama on a fan cafe.<\/p>\n\u00a0<\/p>\n
Most-mentioned
\nmovies show the impact of Korea’s biggest directors<\/b><\/p>\n![](\"https:\/\/images.media-outreach.com\/Thumb\/500x0\/182513\/4.jpg#image-182513\")
<\/b><\/p>\nPicture Description:
\nTop 20 Most-Mentioned K-Movies on Twitter in the World<\/p>\n\u00a0<\/p>\n
Just three film directors accounted
\nfor 9 of the top 20 K-movies that are most-mentioned on Twitter.<\/p>\n\u00a0<\/p>\n
Parasite<\/i>, directed by Bong
\nJoon-ho, was the most-mentioned K-movie on Twitter, but Bong’s other movies, Snowpiercer<\/i>, Okja<\/i>, Mother<\/i>, and The Host<\/i>, all were among the top 20.
\nDirectors Park Chan-wook and Yeon Sang-ho also accounted for two K-movies
\napiece, with Oldboy<\/i> and Thirst<\/i>, and Peninsula <\/i>and Train to Busan<\/i>,
\nrespectively.<\/p>\n\u00a0<\/p>\n
Twitter’s analysis of Tweets related
\nto Bong Joon-ho showed keywords related to Parasite<\/i>
\n(which won four Academy Awards in 2020), Mother<\/i>,
\nand Snowpiercer<\/i> respectively, as well
\nas works by other prominent directors Park Chan-wook and Lee Chang-dong.
\nTwitter’s analysis shows that interest in Bong Joon-ho helped to drive interest
\nin K-movies broadly.<\/p>\n\u00a0<\/p>\n
K-content
\nwill continue to expand<\/b><\/p>\nYeon-jeong Kim, head of Twitter’s
\nGlobal K-pop and K-content partnerships, said, “Twitter has proven that K-pop -
\nalong with many other fandoms – thrive due to the characteristics of Twitter:
\nlive, public, and conversational. People are consuming K-content through
\nvarious channels, but in the end, the conversations are being held on Twitter.
\nK-content has limitless potential as the fandom culture that started with K-pop
\nhas taken an interest in other forms of Korean content, which has led to the
\nspread of the culture. Twitter will dedicate itself in the fullest to
\nsupporting the globalization of K-content and the fandom it empowers.”<\/p>\n\u00a0<\/p>\n
MU:CON 2021 celebrated the 10th
\nanniversary of Asia’s largest global music market event held by the Ministry of
\nCulture, Sports, and Tourism, and the Korea Creative Content Agency, in an
\neffort to help Korean musicians advance in the global market. In addition to
\nTwitter, the MU:CON 2021 conference included speeches from Harvard Business
\nSchool professor Anita Elberse, Billboard columnist Jeff Benjamin, and
\nsinger-songwriter Jenna Andrews (songwriter for BTS”Butter’), as well as other
\nfamous figures from Korea and the rest of the world.<\/p>\n