Media
\nOutReach<\/a>\u00a0–\u00a030 September 2021 –\u00a0Samsonite RED, the global contemporary business casual bag brand
\nlaunches ‘BTS X Samsonite Red’ collection, combining the musical theme of BTS’
\nsong ‘Dynamite’ and the ‘From Red to Purple’ campaign together.<\/p>\n![](\"https:\/\/images.media-outreach.com\/Thumb\/500x0\/181916\/sam11.jpg#image-181916\")
<\/p>\n
\u00a0<\/p>\n
Inspired by their hit song ‘Dynamite’, this collection features a total
\nof 11 products including suitcases, backpacks, crossbody bags and travel
\naccessories, reflecting the retro pop music theme showcased from the song and
\nmusic video. ‘Dynamite’, BTS’ first No.1 song on Billboard ‘Hot 100’ songs
\nchart, received worldwide attention by delivering a message of hope to global
\nfans in the pandemic with energetic rhythm and lively performance. The song
\nalso made it on the list of the ‘500 Greatest Songs of All Time’ by prestigious
\nU.S. magazine Rolling Stone.<\/p>\n
![](\"https:\/\/images.media-outreach.com\/Thumb\/500x0\/181937\/sam44.jpg#image-181937\")
<\/p>\n
As purple become the symbolic color of BTS, the BTS X Samsonite Red
\ncollection also features the alike Sheer Violet as key theme color. The luggage,
\nwhich are launched in 18-inch and 22-inch sizes respectively, come with a
\nsliver plate in the front and are engraved with both the ‘Dynamite’ logo and silhouettes
\nof the seven members dancing. Each suitcase comes equipped with
\ngraphic-inspired luggage stickers featuring lyrics of ‘Dynamite’ such as
\n‘Tonight’, ‘Ping Pong’, and ‘Stars’, allowing fans to customize the cover of
\nthe luggage. The interior features a pastel-toned sky-blue color that echoes
\nwith the ‘Dynamite’ artwork.<\/p>\n
\u00a0<\/p>\n
The collection also features a mini carry-on bag that can either be
\nhand-carried or attached to the carry handle of luggage, and a mini case that
\ncan be hooked onto a bag or luggage. The mini carry-on bag comes with a strap embroidered
\nwith ‘Dynamite’ logo and can be transformed into a crossbody bag. The spacious
\nstorage makes it an ideal companion for occasions such as short-haul trips and
\ncamping!<\/p>\n
![](\"https:\/\/images.media-outreach.com\/Thumb\/500x0\/181930\/sam33.jpg#image-181930\")
<\/p>\n
Available in limited quantities only in Korea, the more special
\nbackpacks and crossbody bags are embroidered with ‘Dynamite’-inspired artwork. The
\nbackpack consists of a dedicated laptop compartment that fits 15.6-inch laptop
\nmodel, and a smart sleeve that can fit onto the luggage trolley handle, making
\nit more convenient. Various travel accessories such as card holders, pouches,
\nname tags, passport covers and neck pillows that drew on the ‘Dynamic’ concept,
\nare also launched to suit individual tastes and needs of consumers. In
\naddition, the entire interior lining of the product (except neck pillow and
\nname tag) is equipped with antimicrobial technology by Microban\u00ae.<\/p>\n
![](\"https:\/\/images.media-outreach.com\/Thumb\/500x0\/181923\/sam22.jpg#image-181923\")
<\/p>\n
Paul Melkebeke, President, Asia Pacific & Middle East, Samsonite
\nsaid, “The red of Samsonite Red and the purple of BTS are the first and last
\ncolors of the rainbow. This ‘BTS X Samsonite Red’ collection consists of a wide
\nrange of products too, aiming to satisfy the tastes of the generation Z which
\nis diverse like rainbow. In the ‘From Red to Purple’ campaign video, the light
\nbeam shows both red and purple along with disco pop background music. It represents
\nthe beautiful encounter between Samsonite Red and BTS.”<\/p>\n
\u00a0<\/p>\n
The ‘BTS X Samsonite Red’ collection will debut in Korea on Sep 30,
\n2021, with a special pop-up store at Hyundai Department Store’s Sinchon branch until
\nthe end of October. In addition to the pop-up store, the collection can be
\npurchased at the official online mall and Hyundai H-Mall on the same day and
\ncan also be purchased at the Samsonite Red stores from October 8 (Fri). <\/p>\n
\u00a0<\/p>\n
The collection will be launching officially in November in Hong Kong,
\nMacau, Indonesia, Malaysia, Singapore, Philippines, Taiwan, Thailand, Vietnam
\nand Cambodia. <\/p>\n
\u00a0<\/p>\n<\/p><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"HONG KONG SAR –\u00a0Media
OutReach\u00a0–\u00a030 September 2021 –\u00a0Samsonite RED, the global contemporary business casual bag brand
launches ‘BTS X Samsonite Red’ collection, combining the musical theme of BTS’
song ‘Dynamite’ and the ‘From Red to Purple’ campaign together. \u00a0 Inspired by their hit song ‘Dynamite’, this collection features a total
of 11 products including suitcases, …<\/p>\n","protected":false},"author":1,"featured_media":17837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/17836"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=17836"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/17836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/17837"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=17836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=17836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=17836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}