{"id":17700,"date":"2021-09-24T02:00:00","date_gmt":"2021-09-24T02:00:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2021\/09\/24\/stridec-advocates-seo-to-be-at-the-heart-of-the-modern-business-online-marketing-strategy\/"},"modified":"2021-09-24T02:00:00","modified_gmt":"2021-09-24T02:00:00","slug":"stridec-advocates-seo-to-be-at-the-heart-of-the-modern-business-online-marketing-strategy","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2021\/09\/24\/stridec-advocates-seo-to-be-at-the-heart-of-the-modern-business-online-marketing-strategy\/","title":{"rendered":"Stridec Advocates SEO to be at the Heart of the Modern Business\u2019 Online Marketing Strategy"},"content":{"rendered":"<p> \n<\/p>\n<div>\n<p>SINGAPORE &#8211; <a href=\"https:\/\/www.media-outreach.com\">Media OutReach<\/a> &#8211; 24 September 2021 &#8211; <a href=\"https:\/\/www.stridec.com\/\">Stridec Worldwide<\/a> (&#8220;Stridec&#8221;), a&#13;<br \/>\nSingapore-based <a href=\"https:\/\/www.stridec.com\/singapore-seo.html\">SEO agency<\/a> recently awarded by Clutch as one&#13;<br \/>\nof the top SEO companies in Singapore for 2021, is advocating for businesses to&#13;<br \/>\nadopt a SEO-centric approach to their digital marketing strategies moving&#13;<br \/>\nforward, to establish and maintain their digital presence across the internet,&#13;<br \/>\nin light of the recent developments announced by tech giants such as Apple and&#13;<br \/>\nGoogle with regards to data privacy of users online.<\/p>\n<p>\u00a0<\/p>\n<p>With Apple&#8217;s rollout of its App Tracking&#13;<br \/>\nTransparency (ATT) framework, and Google&#8217;s move towards scraping third-party&#13;<br \/>\ncookies from its Chrome browser, the impact and implications to advertisers&#13;<br \/>\nworldwide who have religiously relied on such technologies for their audience&#13;<br \/>\ntargeting and marketing campaigns cannot be overstated. <\/p>\n<p>\u00a0<\/p>\n<p>The issue of user data privacy and tracking&#13;<br \/>\npeople&#8217;s online activity is a thorny one that has been the subject of heated&#13;<br \/>\ndebate for years. In recent years, the consumer public has become increasingly&#13;<br \/>\nvocal about this issue, and with more governmental regulations on how tech&#13;<br \/>\ncompanies handle such data, it is inevitable that leading tech companies will&#13;<br \/>\nmake moves to appease their massive user bases while also strengthening their&#13;<br \/>\nmarket positions.<\/p>\n<p>\u00a0<\/p>\n<p>Such developments have for better or worse&#13;<br \/>\ncreated yet another set of challenges for businesses &#8211; especially the smaller&#13;<br \/>\nplayers &#8211; to overcome, while still navigating their way through a plethora of&#13;<br \/>\ndigital marketing complications amid a weak economy brought on by the worldwide&#13;<br \/>\npandemic. Many advertisers have already expressed fear that their campaigns&#13;<br \/>\nwill be less effective and precise than before, resulting in increased&#13;<br \/>\nmarketing costs yet with poorer results.<\/p>\n<p>\u00a0<\/p>\n<p>Businesses need a more long-term, viable and&#13;<br \/>\nsustainable approach to establishing their online presence without having to be&#13;<br \/>\nheld ransom every now and then by the shifting digital marketing landscape. <\/p>\n<p>\u00a0<\/p>\n<p>The answer lies in search engine optimisation&#13;<br \/>\n(SEO), and Stridec has been advising brand and business owners to recalibrate&#13;<br \/>\ntheir digital strategies with SEO being the centrepiece around which other&#13;<br \/>\nmarketing tactics revolve. <\/p>\n<p>\u00a0<\/p>\n<p>&#8220;SEO is the only marketing instrument that&#13;<br \/>\ndoes not depend on invasive user data to achieve its objectives and generate&#13;<br \/>\nthe desired results&#8221;, explained Mr. Alva Chew, resident\u00a0<a href=\"https:\/\/www.stridec.com\/seo-expert-singapore.html\">SEO expert<\/a> and consultant at Stridec. <\/p>\n<p>\u00a0<\/p>\n<p>&#8220;SEO does not need to know nor track your&#13;<br \/>\naudience&#8217;s demographic details, online buying history, or browsing behaviour,&#13;<br \/>\nto work. All you need to get SEO to work is users&#8217; search intent, which can be&#13;<br \/>\ngleaned from publicly available data, simply by taking a deeper read into the&#13;<br \/>\nsearch engine results that show up whenever you perform a search,&#8221; Mr. Chew&#13;<br \/>\nelaborated.<\/p>\n<p>\u00a0<\/p>\n<p>Shifting to an SEO state of mind that grounds&#13;<br \/>\nthe brand&#8217;s overall digital marketing strategy has paid off nicely for both&#13;<br \/>\nconsumer-facing and B2B businesses that have embarked on it. <\/p>\n<p>\u00a0<\/p>\n<p>A Singapore homegrown bakery has been able to&#13;<br \/>\ngrow its online sales for <a href=\"https:\/\/www.breadgarden.com.sg\/birthday-cake-singapore\/\">birthday cake<\/a> as well as festive products such&#13;<br \/>\nas mooncakes and CNY goodies from scratch, purely on the strength of its SEO&#13;<br \/>\nstrategy, generating on average 5 times the return on investment (ROI). More&#13;<br \/>\nimportantly, it was able to reduce spending on social media ads without a&#13;<br \/>\ndecline in sales. <\/p>\n<p>\u00a0<\/p>\n<p>In addition to sidestepping the limitations&#13;<br \/>\nbrought about by the aforementioned data privacy changes, adopting an&#13;<br \/>\nSEO-oriented marketing methodology serves as a long-term replacement for&#13;<br \/>\ntactical, in-the-moment marketing activities that do not build and accumulate&#13;<br \/>\nbenefits over time.\u00a0 <\/p>\n<p>\u00a0<\/p>\n<p>Understanding this, an established security&#13;<br \/>\ncompany specialising in <a href=\"https:\/\/www.secom.com.sg\/products-services\/cctv-surveillance-system.html\">CCTV camera surveillance<\/a> has focused heavily&#13;<br \/>\non search engine optimisation and managed to maintain its market share against&#13;<br \/>\nlarger competitors while at the same time expanding into new opportunities that&#13;<br \/>\nyield new revenue streams, through its strong ranking performance on the search&#13;<br \/>\nengines.\u00a0 <\/p>\n<p>\u00a0<\/p>\n<p>Besides Apple and Google, other technology&#13;<br \/>\ncompanies, including Microsoft, are also actively looking into replacing&#13;<br \/>\ncurrent tracking technologies such as cookies and user identification with&#13;<br \/>\nnewer implementations, such as contextual targeting, implying a more fragmented&#13;<br \/>\nmarketing ecosystem in the future.<\/p>\n<p>\u00a0<\/p>\n<p>Businesses and their marketing teams will have&#13;<br \/>\ntheir work cut out for them moving forward. It is therefore crucial that they&#13;<br \/>\nbuild their marketing strategies on a foundation that remains stable and&#13;<br \/>\nsustainable over a long period of time, and SEO leads the pack in this regard. <\/p>\n<p>\u00a0<\/p>\n<p>Companies would do well to quickly realign&#13;<br \/>\ntheir current marketing activities to the new reality and establish SEO at the&#13;<br \/>\nheart of the overall online strategy to improve their winning chances. And&#13;<br \/>\nStridec is ready to help them on this journey. <\/p>\n<p>\u00a0<\/p>\n<p>To learn more about Stridec and the seo&#13;<br \/>\nservices that it offers, visit <a href=\"https:\/\/www.stridec.com\/\">https:\/\/www.stridec.com\/<\/a>.<\/p>\n<\/p><\/div>\n\n<br \/><a href=\"https:\/\/www.media-outreach.com\/news\/2021-09-24\/95972\/stridec-advocates-seo-to-be-at-the-heart-of-the-modern-business-online-marketing-strategy\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE &#8211; Media OutReach &#8211; 24 September 2021 &#8211; Stridec Worldwide (&#8220;Stridec&#8221;), a&#13; Singapore-based SEO agency recently awarded by Clutch as one&#13; of the top SEO companies in Singapore for 2021, is advocating for businesses to&#13; adopt a SEO-centric approach to their digital marketing strategies moving&#13; forward, to establish and maintain their digital presence across &hellip;<\/p>\n","protected":false},"author":1,"featured_media":17701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/17700"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=17700"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/17700\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/17701"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=17700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=17700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=17700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}