HONG KONG SAR –\u00a0Media
The problem
“Callsign’s data
The survey of
People claim
“The solution lies in re-thinking how we
Callsign’s technology involves the layering
“With consumers feeling the brunt of
Digital Trust is about the confidence we
Editors notes.<\/i><\/p>\n *All figures,
Regional
HONG KONG SAR –\u00a0Media
OutReach\u00a0–\u00a023 September 2021 –\u00a0Callsign, the digital\u00a0trust pioneer reveals that consumers
think banks, retailers and mobile operators need to do more to protect them and
their personal information from fraudsters. Trust in these organizations is
eroding fast because consumers say they are overwhelmed by scam messages from
fraudsters spoofing brand names daily. …<\/p>\n","protected":false},"author":1,"featured_media":17675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/17674"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=17674"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/17674\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/17675"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=17674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=17674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=17674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nOutReach<\/a>\u00a0<\/b>–\u00a0<\/b>23 September 2021 <\/b>–\u00a0<\/strong>Callsign, <\/a>the digital\u00a0trust pioneer reveals that consumers
\nthink banks, retailers and mobile operators need to do more to protect them and
\ntheir personal information from fraudsters. Trust in these organizations is
\neroding fast because consumers say they are overwhelmed by scam messages from
\nfraudsters spoofing brand names daily.<\/p>\n![](\"https:\/\/images.media-outreach.com\/Thumb\/500x0\/179173\/SMS-Approach.jpeg#image-179173\")
<\/p>\n
\nhas become so pervasive that consumers mistrust the technology, processes
\ndesigned to protect them from fraudsters and confirm identities with many
\nadamant that users must prove beyond doubt who they are when logging in to use
\na platform, and that there should be an online identity system to quell the surge
\nof scams.<\/p>\n
\ndemonstrates that consumer trust in our digital world has vanished and, rightly or wrongly brands, are being blamed. Yet the sense is that little is
\nbeing actually done to purposely re-establish digital trust through complete
\nand accurate digital identities,” explained\u00a0Stuart Dobbie,\u00a0Senior Vice President,
\nInnovation,\u00a0<\/span>Callsign.<\/p>\n
\nglobal consumers \u2013 including Hong Kong, India, Indonesia, Philippines, and
\nSingapore – revealed that almost half (45%) of
\nconsumers say their trust in businesses such as banks, retailers, mobile
\nnetwork operators and delivery companies, has decreased due to persistent scams
\nspoofing brand names. With global consumers (42%) asking mobile network
\noperators to do more to stop scammers using their platforms, and a third (33%)
\nasking the same of banks. <\/p>\n
\nto have received scams through email (67%), SMS (57%), phone (46%), messaging
\napps (33%) and social media (23%) in the last year. But over a third (37%) of
\nglobal consumers don’t know where or who to report a scam message to, or simply
\nget too many to bother (34%). \u00a0Over half
\nof all consumers don’t trust organizations to keep their data safe; 43% of scam
\nvictims react with suspicion wanting to know where fraudsters got their
\ndetails. <\/p>\n
\nfight fraud and how we identify people online. Current approaches tackle both
\nchallenges by only identifying fraud,” said Namrata Jolly, General Manager -
\nAsia Pacific, Callsign. “The problem with this approach is that a fraudster
\nusing stolen credentials looks like a genuine user gaining access to accounts
\nor executing transactions. If instead fraud strategies look to positively
\nidentify only genuine users, this automatically and simultaneously prevents
\nfraud.”<\/p>\n
\nof behavioral biometrics over threat detection, device, and location data.\u00a0 Through a simple swipe of a phone, typing pressure, mouse
\nmovements or device angles, users can be personally recognized to a 99.999%
\naccuracy. Organizations eliminate one point of failure in the authentication
\nprocess and achieve two-factor authentication with minimal friction.<\/p>\n
\nperceived inaction by organizations, it’s no surprise that they are asking for
\nmore protection. If we continue to be unable to know and trust that the person is
\nwho they say they are online, large parts of our society will stop working. <\/p>\n
\nhave in the technology, processes, and people to secure our digital world.
\nDigital Trust is underpinned by digital identities, and the fact that scams are
\nrunning wild proves that our digital identities are well and truly broken. It’s
\ntime to re-think fraud prevention strategies, identifying genuine users through
\ntheir behaviors will allow us to identify users online and re-establish digital
\ntrust,” concluded
\nDobbie<\/span>.<\/p>\n
\nunless stated are from Opinium. The total sample size was 9568 adults with the
\nfollowing national breakdown: Brazil, 1000; Germany, 1000; Hong Kong, 420;
\nIndia, 553; Indonesia, 541; Philippines, 529; Singapore, 457; UK 1000; USA,
\n2003. <\/p>\n
\nsamples; Benelux, 500; Middle East and Africa (UAE, KSA, Qatar, Bahrain, South
\nAfrica) 1065; Nordics; 500. The fieldwork was carried out online by Opinium in
\nJune 2021. <\/p>\n<\/p><\/div>\n\n
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