\n<\/p>\n
SYDNEY,
\u00a0<\/p>\n Motor enthusiasts around the world had been
\u00a0<\/p>\n “My approach was to bring to life the two
\u00a0<\/p>\n Since the Nissan Z was unveiled on August 17,
\u00a0<\/p>\n Song Zu was acquired by Songtradr, the world’s
Credits:<\/u><\/b><\/p>\n Sound Designer: Simon Kane, Song Zu<\/p>\n Composer:\u00a0
Producer: Ian Lew, Song Zu<\/p>\n Agency: Spinifex Group, Los Angeles<\/p>\n Director: Damian Fulton<\/p>\n
\nAUSTRALIA – News Direct – 13 September 2021 <\/b>– Song
\nZu<\/a>, the most awarded music and sound design company in the Australia and
\nAsia Pacific region, announced today their involvement in the 2022 Nissan Z
\nlaunch. Song Zu handled the sound design, composition and licencing, while
\ncreative and production was by the Spinifex Group, for the two films produced
\nto showcase the new model in North America.<\/p>\n
\neagerly awaiting the launch of the seventh generation Nissan Z for months.
\nHowever, due to challenges brought on by the pandemic, no large-scale unveiling
\ncould take place to reveal the car. Instead, two films were created to
\ndemonstrate the vehicle’s capabilities with Song Zu’s own former professional
\nrace car driver turned Sound Designer Simon Kane tasked with crafting a sound
\nthat accurately represents the sound of the car driving through suburban and
\nurban streets.<\/p>\n
\npersonalities in the Nissan Z Escape spot; a car that you can drive to the
\nshops or on the race track,” said Simon Kane, Head of Sound at Song Zu. “I used
\nsofter sounds during the slower suburban scenes with the yellow car to make it
\nfeel more sophisticated, but at the same time playing Lindsay Jehan’s (Song Zu
\nComposer) music underneath to invoke an edginess that is telling you – there’s
\nmore than meets the eye. With the blue car, I used harsher, more aggressive
\nengine sounds, cinematic impacts and fast cuts that let you know just how
\nintense this car can be.”<\/p>\n
\n2021 and the ads launched across multiple online verticals, the response from
\nmotor enthusiasts around the world has been overwhelmingly positive. The two
\nvideos can be viewed here<\/a> and here<\/a>. <\/p>\n
\nlargest music licensing ecosystem, in March 2021. Song Zu works in all areas of
\nsonic branding, including soundtracks for advertisements on TV and radio,
\nonline content, VR and installation spaces. With an unparalleled reputation for
\ncreative problem solving over the past 25 years, Song Zu continuously garners top
\nawards including the Gold Clios, Cannes Gold Lions, London International Awards
\n(LIA) for Best Music and Sound Design Company of the Year, and more.<\/p>\n
\nLindsay Jehan, Song Zu<\/p>\n