{"id":17287,"date":"2021-09-02T07:40:00","date_gmt":"2021-09-02T07:40:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2021\/09\/02\/tecno-launches-new-brand-slogan-of-stop-at-nothing-in-india\/"},"modified":"2021-09-02T07:40:00","modified_gmt":"2021-09-02T07:40:00","slug":"tecno-launches-new-brand-slogan-of-stop-at-nothing-in-india","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2021\/09\/02\/tecno-launches-new-brand-slogan-of-stop-at-nothing-in-india\/","title":{"rendered":"TECNO launches new brand slogan of Stop At Nothing in India"},"content":{"rendered":"

\n<\/p>\n

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\n TECNO pays tribute to human pursuit of purpose and potential <\/p>\n

NEW
\nDELHI, INDIA – African Media Agency – 2 September 2021 –\u00a0Global
\npremium smartphone brand, TECNO<\/a>, today launched its new brand slogan of Stop At
\nNothing, while launching a brand campaign hashtagged #StopAtNothing that pays tribute to
\nthose who continue to push forward against all odds. #StopAtNothing represents
\nTECNO’s recognition of human progress and people’s pursuit for purpose,
\npotential and excellence.<\/p>\n

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\u00a0<\/p>\n


\n <\/p>\n

With a new brand slogan, TECNO is indeed unstoppable:
\nTECNO has seen a 210% year-on-year growth in the Indian market, reaching 11
\nmillion units sold since its local launch in April 2017. (Source: Counterpoint Q2 2021
\nreport)<\/i><\/b><\/b><\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

#StopAtNothing<\/a> is TECNO’s next step in
\ndelivering on a promise of unlocking the best of contemporary smartphone
\ntechnologies and making it accessible for global emerging markets.<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

TECNO’s
\nbrand campaign celebrates “progressive mavericks” and those “young at heart”,
\nthe youth who admirably stayed resilient in the face of adversity. <\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

“We’ve
\nseen how resilient and progressive society can be in the face of adversity,
\nespecially among young adults in emerging markets. No matter where you come
\nfrom or what you physically look like or gender you belong to, people will
\n“stop at nothing” to progress and find creative and disruptive ways to achieve
\ntheir potential. In return, they find themselves on a joyous and exciting
\njourney,” says Danni Xu, CMO of TECNO<\/b>. “And this attitude and spirit
\nresonates so strongly with TECNO that we were compelled to embrace it and
\nposition it at the very core of who we are and what we do as a technology
\nbrand.”<\/p>\n


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\u00a0<\/p>\n


\n <\/p>\n

The
\ncampaign, which will be rolled out across the globe, features several
\nabove-the-line elements including a 60-second global brand video<\/a> created to demonstrate the resilience of the human
\nspirit. It will be supported by a strategic execution of digital, social and
\nother marketing tactics emanating
\nfrom representative markets such as Nigeria, Kenya,
\nIndia, Turkey, Philippines and Russia.<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

#StopAtNothing
\nis so much more another brand campaign,” says Xu. “It represents the values and
\nthe attitude that we as a brand embrace and TECNO’s role in providing the
\ntechnology they need to progress even further.”<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

“#StopAtNothing
\nnot only inspires, but it also cements TECNO’s total commitment to supporting
\nour consumers with innovative and elegant technology solutions that acts as an
\nenabler of progression,” adds Xu.<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

TECNO’s
\ngoal is to become the most admired tech brand in the world, and continually
\nmaking breakthroughs in product and experience innovations.<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

According
\nto a recent Counterpoint study<\/a> Q2 report, Transsion group brands
\n(itel, Infinix, and TECNO) registered a 296% YoY growth, capturing a 7% share collectively
\nin Q2 2021 <\/i><\/b>in the overall India smartphone
\nmarket. <\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

“Our
\nsuccess in the Indian market so far be credited to our ‘glocal approach’ which
\nis based on our philosophy of ‘Think Globally, Act Locally. We exercise
\nforesight to anticipate market needs, adopt change, and tailor our products to
\nsuit the behavioral patterns of our customers,” concludes Xu.<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

Earlier
\nthis year, TECNO announced its latest “superpower” \u2013 securing Chris Evans, an
\nA-list Hollywood celebrity as its worldwide brand ambassador. This signing has
\nintensified TECNO’s determination to be recognised as a leader in global
\nemerging markets.<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

As
\nthe brand continues to grow on the world stage, TECNO now finds itself
\ncompeting with major mainstream brands, who undoubtedly will sit up and take
\nnote of TECNO’s “super-heroic” manoeuvre.<\/p>\n


\n
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Assets <\/i><\/p>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

TECNO pays tribute to human pursuit of purpose and potential NEW DELHI, INDIA – African Media Agency – 2 September 2021 –\u00a0Global premium smartphone brand, TECNO, today launched its new brand slogan of Stop At Nothing, while launching a brand campaign hashtagged #StopAtNothing that pays tribute to those who continue to push forward against all …<\/p>\n","protected":false},"author":1,"featured_media":17288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/17287"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=17287"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/17287\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/17288"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=17287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=17287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=17287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}