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HONG KONG SAR – Media
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Mr. Alan Tsui, CEO of HKT’s Loyalty, Digital
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Mr. Lawrence Li, Head of Cards and Unsecured
Points
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Starting from today
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\nOutReach<\/a> – 1 September 2021 – HKT’s loyalty program and digital ventures arm – The Club and
\nCitibank Hong Kong jointly announce the launch of their Points Conversion Program.
\nEnabled by\u00a0open Application
\nProgramming Interface (API), the program allows eligible Citi credit
\ncardholders to convert Citi Points to Clubpoints through The Club’s platform, bringing
\nmore convenience and flexibility to cardholders’ daily spending and drawing both
\nHKT and Citibank one step closer to consumers’ flexible and autonomous digital
\nlifestyle. During the
\npromotion period, The Club members can earn a total of up to 20,000 extra Clubpoints
\nthrough the Points Conversion Program. <\/p>\n
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\nand Analytics division said, “I am excited to collaborate with Citibank to introduce this Points Conversion
\nProgram enabling Citibank’s customers to have an elevated experience of The Club’s
\nunparalleled rewards from smartphones to flight tickets. This marks another
\nmilestone in The Club’s efforts to expand our loyalty and digital ecosystem
\nfollowing our points transfer partnership with a renowned loyalty program from
\nthe hospitality industry earlier this year. We are constantly exploring new
\ncollaborations with partners from different industries to bring exciting
\nexperiences and flexible rewards for The Club members.”<\/p>\n
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\nLending of Citibank Hong Kong said, “Citibank Hong Kong has always been dedicated
\nto pushing forward the momentum of open API development. Ever since we became the first bank in Hong Kong to
\nlaunch an open API platform in 2017, we have been utilizing API technology
\nextensively to elevate clients’ digital experience. In recent years,
\ntelecommunications services, mobile banking, and a seamless online-to-offline
\n(O2O) consumption experience have become an indispensable part of consumers’
\ndaily lives. By collaborating with HKT, one of the city’s major
\ntelecommunications service providers, we hope to expand the reach of our
\nAPI-enabled points conversion program to HKT’s digital ventures arm, The Club, to
\nwiden both\u00a0of our clients’ consumption networks and
\nfurther enhance their digital experience in dining, shopping, entertainment and
\ntravelling while offering them all kinds of rewards at the same time. This
\nstrategic partnership also brings new opportunities to deepen our existing
\nclient relationships, and we look forward to collaborating with HKT further and
\nexploring the application of digital technologies to more areas.”<\/p>\n
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\nConversion <\/u><\/b>along with e<\/u><\/b>xtra
\nClubpoints <\/u><\/b>o<\/u><\/b>ffer1
\n<\/sup><\/u><\/b>
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\nuntil December 31, 2021, cardholders of designated Citi credit cards2<\/sup>
\ncan convert their Citi Points to Clubpoints directly at The Club’s website or in
\nthe app to enjoy a series of shopping, entertainment and travel rewards and
\nexperiences. Eligible cardholders can convert through the Points Conversion
\nprogram only once per day3<\/sup>, and transactions eligible for the extra
\nClubpoints offer range from 1,050 Clubpoints to 5,250 Clubpoints, earning up to
\n2,500 Clubpoints per transaction. Throughout the four-month promotion period, members
\ncan earn a total of up to 20,000 extra Clubpoints, equivalent to HK$4,000 in
\nshopping value that can be used at Club Shopping4<\/sup>.<\/p>\n
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