{"id":17181,"date":"2021-08-26T06:00:00","date_gmt":"2021-08-26T06:00:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2021\/08\/26\/amazon-launches-ip-accelerator-in-singapore-to-help-small-businesses-secure-trademarks-and-protect-their-brands\/"},"modified":"2021-08-26T06:00:00","modified_gmt":"2021-08-26T06:00:00","slug":"amazon-launches-ip-accelerator-in-singapore-to-help-small-businesses-secure-trademarks-and-protect-their-brands","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2021\/08\/26\/amazon-launches-ip-accelerator-in-singapore-to-help-small-businesses-secure-trademarks-and-protect-their-brands\/","title":{"rendered":"Amazon Launches IP Accelerator in Singapore to Help Small Businesses Secure Trademarks and Protect Their Brands"},"content":{"rendered":"<p> \n<\/p>\n<div id=\"\"><!--<a class=\"format-txt\" href=\"{baseURL}\/View\/{release.id}?_download=1\">View this article in .txt format<\/a>--><\/p>\n<ul>\n<li>IP Accelerator connects small and medium-sized businesses with a network of trusted Singapore Intellectual Property (IP) law firms that will charge competitive fees on key services<\/li>\n<li>Participating businesses can access Amazon&#8217;s brand protection tools months before their trademark registration is issued<\/li>\n<\/ul>\n<p>SINGAPORE &#8211; <a href=\"https:\/\/www.media-outreach.com\">Media OutReach<\/a> &#8211; 26 August 2021 &#8211; Today,\u00a0<a href=\"https:\/\/www.amazon.sg\/\">Amazon<\/a>\u00a0(NASDAQ: AMZN)&#13;<br \/>\nlaunched the Intellectual Property Accelerator (IP Accelerator) in\u00a0Singapore,&#13;<br \/>\nmaking it easier and more cost effective for small and medium-sized businesses&#13;<br \/>\n(SMBs) to obtain trademarks, protect their brands and tackle infringing goods&#13;<br \/>\nboth in Amazon&#8217;s stores and the broader marketplace.<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>\u00a0<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>Available to any brand selling in Amazon&#8217;s stores, IP Accelerator&#13;<br \/>\ndirectly connects Singapore SMB owners with a curated network of local law&#13;<br \/>\nfirms charging competitive, pre-negotiated rates on key services, giving SMBs easy&#13;<br \/>\naccess to expert legal and general IP advice that may otherwise be a cost-prohibitive&#13;<br \/>\nor \u00a0complex process. To date, the list of&#13;<br \/>\nparticipating firms in Singapore includes Ella Cheong LLC, Viering, Jentschura&#13;<br \/>\n&amp; Partner, Francine Tan Law Corporate, and Tan Peng Chin LLC. <s\/><\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>\u00a0<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>&#8220;Securing IP rights is essential for every business&#13;<br \/>\nowner, especially those interested to go global. Many SMBs in Singapore have&#13;<br \/>\ngrown their businesses with Amazon, reaching millions of customers on Amazon.sg&#13;<br \/>\nand Amazon&#8217;s stores around the world. We are pleased to introduce the IP&#13;<br \/>\nAccelerator program, which will build on that success by protecting their&#13;<br \/>\nintellectual property and set them up for long term growth,&#8221; said Bernard Tay,&#13;<br \/>\nHead of Global Selling for Southeast Asia at Amazon. <\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>\u00a0<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>IP rights are vital for businesses to stop bad&#13;<br \/>\nactors from copying and infringing on their ideas. However, filing for IP&#13;<br \/>\nprotection can be daunting and time-consuming for SMBs. IP Accelerator will facilitate&#13;<br \/>\nthe process by connecting SMBs with lawyers who are skilled in drafting trademark&#13;<br \/>\napplications and can help remove common obstacles that could otherwise&#13;<br \/>\nfurther delay the issuance of a registration.<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>\u00a0<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>IP&#13;<br \/>\nAccelerator provides SMBs with early access to Amazon&#8217;s brand protection tools&#13;<br \/>\nthat help them protect their brand and IP even before their trademark is&#13;<br \/>\nofficially registered. Amazon&#8217;s Brand Registry is a free service that provides&#13;<br \/>\nSMBs with powerful tools that help them manage and protect their brand and IP&#13;<br \/>\nrights in\u00a0Amazon\u00a0stores, with more than 500,000 brands enrolled to&#13;<br \/>\ndate. Participants benefit from Amazon&#8217;s automated, data-driven protections&#13;<br \/>\nthat proactively remove suspected infringing or inaccurate content as well as&#13;<br \/>\ntools that enable brands to report suspected infringement. Enrollment in Brand Registry&#13;<br \/>\nalso provides brands with greater influence over product information displayed&#13;<br \/>\non Amazon&#8217;s product detail pages to help customers make confident, informed&#13;<br \/>\npurchasing decisions.<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>\u00a0<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>IP Accelerator was launched in\u00a0the United States\u00a0in 2019, and&#13;<br \/>\nhas since expanded to Europe, Japan, Canada, Mexico, India, and now Singapore.&#13;<br \/>\nSince the launch,\u00a0more than 7,000 trademark applications from&#13;<br \/>\nparticipating brands have been submitted to trademark offices including the\u00a0U.S.&#13;<br \/>\nPatent and Trademark Office, the European Union Intellectual Property Office,&#13;<br \/>\nthe UK Intellectual Property Office, the Japan Patent Office, the Canadian&#13;<br \/>\nIntellectual Property Office, the Instituto Mexicaon de la Propiedad Industial,&#13;<br \/>\nand the India Trade Marks Registry.<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>\u00a0<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>Amazon\u00a0does&#13;<br \/>\nnot charge selling partners to use IP Accelerator \u2013 SMBs pay their law firm&#13;<br \/>\ndirectly for the work performed at reduced, pre-negotiated rates. Businesses&#13;<br \/>\ninterested in IP Accelerator can visit\u00a0<a href=\"http:\/\/brandservices.amazon.sg\/ipaccelerator\">http:\/\/brandservices.amazon.sg\/ipaccelerator<\/a>. Law&#13;<br \/>\nfirms that are interested in participating in the program should contact\u00a0<a href=\"mailto:IPAcceleratorWaitList@amazon.com\">IPAcceleratorWaitList@amazon.com<\/a>.<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p><b>\u00a0<\/b><\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p><b>Quotes from the law firms:<\/b><\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p><b>\u00a0<\/b><\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p><b><i>Francine Tan, Founding Partner of Francine Tan Law Corporate<\/i><\/b><i>, said: &#8220;The team at Francine Tan Law&#13;<br \/>\nCorporation is excited to be a trusted Singapore partner in the IP Accelerator&#13;<br \/>\nprogram to assist start-ups and small businesses in gaining quicker access to&#13;<br \/>\nthe Amazon Brand Registry. Brands are an intangible valuable asset which&#13;<br \/>\nconnects businesses with consumers and fosters loyalty and trust. Trademark&#13;<br \/>\nregistrations serve to protect this asset and are extremely vital for one to&#13;<br \/>\ndeal with the hijacking of brands and online counterfeits.&#8221;<\/i><\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p><i>\u00a0<\/i><\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p><b><i>Angela Leong, VJP<\/i><\/b><i>, said:&#13;<br \/>\n&#8220;Hi Amazon Selling Partners!\u00a0 VJP LLP an IP firm located in Singapore offering&#13;<br \/>\ntrademark protection services. We go by our motto &#8220;Value Justifies Protection&#8221;&#13;<br \/>\nand are in the business of protecting and defending your trademark. We&#8217;re&#13;<br \/>\nexcited to be a part of Amazon&#8217;s IP\u00a0Accelerator Firm Referral Program and&#13;<br \/>\nlook forward to playing our part in the Amazon ecosystem where connections are&#13;<br \/>\nmade.&#8221;<\/i><\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>\u00a0<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p><b><i>Wong Liang Kok, Tan Peng Chin LLC<\/i><\/b><i>, said: &#8220;Tan Peng Chin LLC is a boutique Singapore law firm, with a&#13;<br \/>\ndedicated and experienced IP practice group. We are honoured to be a part of&#13;<br \/>\nAmazon&#8217;s IP Accelerator Program so as to serve international companies&#13;<br \/>\nrequiring trademark, brand and other intellectual property protection and other&#13;<br \/>\nlegal services in Singapore.&#8221;<\/i><\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p><i>\u00a0<\/i><\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p><b><i>Kar Liang SOH, Ella Chong LLC,&#13;<br \/>\nsaid:<\/i><\/b><i> &#8220;Amazon is finally bringing&#13;<br \/>\nits ground-breaking IP Accelerator programme to its fast-expanding Singapore&#13;<br \/>\nmarketplace. We are proud to pioneer this amazing initiative with Amazon and&#13;<br \/>\nare extremely excited to play a vital role in supporting the IP and legal needs&#13;<br \/>\nof growing network of partners and sellers in the Amazon Singapore marketplace&#13;<br \/>\nand beyond!&#8221;\u00a0<\/i><\/p>\n<\/p><\/div>\n\n<br \/><a href=\"https:\/\/www.media-outreach.com\/news\/2021-08-26\/91875\/amazon-launches-ip-accelerator-in-singapore-to-help-small-businesses-secure-trademarks-and-protect-their-brands\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IP Accelerator connects small and medium-sized businesses with a network of trusted Singapore Intellectual Property (IP) law firms that will charge competitive fees on key services Participating businesses can access Amazon&#8217;s brand protection tools months before their trademark registration is issued SINGAPORE &#8211; Media OutReach &#8211; 26 August 2021 &#8211; Today,\u00a0Amazon\u00a0(NASDAQ: AMZN)&#13; launched the Intellectual &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/17181"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=17181"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/17181\/revisions"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=17181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=17181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=17181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}