Seizing Business Opportunities amid Pandemic to
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Strengthen Health & Fitness Product Portfolio<\/b><\/p>\n
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HONG KONG SAR –\u00a0Media OutReach<\/a>\u00a0– 23 August 2021\u00a0<\/b>-
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With the aim of helping consumers radiate beauty
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Consumers are more health-conscious than ever due to the COVID-19
Dr Simon Kwok, SBS, JP, <\/i>Chairman and Chief
As part of the product portfolio expansion strategy, the Group has
Seizing Business Opportunities amid Pandemic to
Strengthen Health & Fitness Product Portfolio
HONG KONG SAR –\u00a0Media OutReach\u00a0– 23 August 2021\u00a0-
Sa Sa International Holdings Limited (“Sa Sa” or the “Group”, stock code: 0178) is actively expanding its
health & fitness product portfolio, and has obtained the sole distributorship
of the renowned …<\/p>\n","protected":false},"author":1,"featured_media":17096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/17095"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=17095"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/17095\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/17096"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=17095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=17095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=17095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nSa Sa International Holdings Limited<\/a> <\/b>(“Sa Sa” or the “Group”, stock code: 0178) is actively expanding its
\nhealth & fitness product portfolio, and has obtained the sole distributorship
\nof the renowned Korean health and beauty brand\u00a0“BB Lab”<\/b> for the
\nmarkets of Hong Kong and Macau SARs. BB Lab’s collagen powder products are sold across Sa Sa’s retail
\nstores in Hong Kong and Macau SARs and its shopping website
\n(Sasa.com), as well as various online sales channels. It is Sa Sa’s strategy to introduce more health & fitness brands to enrich its
\nproduct portfolio and seize ever-growing opportunities in the health sector. <\/p>\n
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<\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/171439\/BB-Lab-pop-up-store-2.jpg#image-171439\")
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<\/p>\nA pop-up store dedicated to selling BB Lab products is
\nset up at Sa Sa Supreme, the lifestyle concept store of Sa Sa located in
\nCauseway Bay, in the hope of attracting younger local consumers and bolstering
\nsales.<\/h5>\n
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\nfrom the inside out, the Group is determined
\nto develop its health & fitness product segment and has actively introduced
\na number of popular products starting from the beginning of this year including
\nZone ABC Juice with slimming effect, the Lemona Alive Lactobacillus, the slimming
\njelly from SNP, and the newly introduced collagen powder products from BB Lab. This
\nwill offer consumers in the Hong Kong and Macau SARs more options in the health
\n& fitness product category. Currently, the Group is selling around 300
\nstock keeping units (SKUs) of health & fitness products from approximately
\n100 brands in the Hong Kong and Macau SARs.<\/p>\n
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\npandemic. Benefitting from the growing consumer demand, the sales of Sa Sa’s health
\n& fitness products in the Hong Kong and Macau SARs during the quarter of April
\nto June this year increased by more than 110% year-on-year, and over 40%
\nquarter-on-quarter. The Group is optimistic towards the market potential of the
\nhealth & fitness segment. Through expanding this business segment, the
\nGroup believes that it will be able to attract more consumers, thereby boosting
\nSa Sa’s market share in the Hong Kong and Macau SARs.<\/p>\n
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\nExecutive Officer of the Group<\/b>, said, “As a ‘one-stop
\nbeauty product specialty store’, Sa Sa has always been committed to sourcing
\nhigh-quality beauty products from around the world. We make timely adjustments
\nto our product portfolio and introduce new products to satisfy ever-evolving consumer
\npreferences. The COVID-19 pandemic has sparked consumers’ ardent demand for health
\n& fitness products, which is bringing new impetus for growth to the Group.
\nIn the future, we will continue to introduce more exclusive brands to enrich our
\nhealth & fitness product portfolio, aiming to bring more diversified and
\nquality products to our customers. This move will enable Sa Sa to enhance
\nmarket penetration in the Hong Kong and Macau SARs, and strengthen our overall competitiveness
\nand business performance.”<\/p>\n
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\nintroduced five products from the Korean brand BB Lab to the Hong Kong and
\nMacau SARs. Among them, the BB Lab collagen powder products and slimming
\ntablets endorsed by the well-known Korean celebrity Yoona from Girls’
\nGeneration are particularly popular. A pop-up store dedicated to selling BB Lab
\nproducts is set up at Sa Sa Supreme, the lifestyle concept store of Sa Sa
\nlocated in Causeway Bay, in the hope of attracting younger local consumers and
\nbolstering sales, leveraging the celebrity effect. Apart from the physical
\nretail stores and shopping website of Sa Sa, BB Lab products will also be
\ndistributed to various online sales channels of the Group. With the opening of BB Lab’s pop-up store, the Group hopes to enhance market
\nexposure, increase market penetration in the health & fitness sector, and give
\nnew impetus to future business growth.<\/p>\n<\/p><\/div>\n\n
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