DELHI,
Stephen Ha, General Manager, TECNO<\/p>\n
\u00a0<\/p>\n
For TECNO,
\u00a0<\/p>\n
A
\u00a0<\/p>\n
Glocal
\u00a0<\/b><\/p>\n
TECNO’s
\u00a0<\/p>\n
In
\u00a0<\/p>\n
“This
\u00a0<\/p>\n
Today,
\u00a0<\/p>\n
“We
\u00a0<\/p>\n
In
Joining
\u00a0<\/p>\n
TECNO’s
\u00a0<\/p>\n
With
\u00a0<\/p>\n
But
\u00a0<\/p>\n
“The
\u00a0<\/p>\n
TECNO plays a crucial role post-pandemic<\/b><\/p>\n
\u00a0<\/b><\/p>\n
The COVID-19 pandemic has brought unprecedented challenges
\u00a0<\/p>\n
TECNO gave back to communities. They implemented
\u00a0<\/p>\n
TECNO partnered with governments in countries such as
\u00a0<\/p>\n
But more than taking its social responsibility to heart,
\u00a0<\/p>\n
As TECNO readies itself to take on the world by storm, the
\u00a0<\/p>\n
“We are investing more around digitalisation to drive
\u00a0<\/p>\n
One can clearly see why TECNO is on the up and up.\u00a0 <\/p>\n
\u00a0<\/p>\n
It is no surprise therefore that in 2020 it has outpaced
\nINDIA – African Media Agency – 18 August 2021 – In cities like Lagos, Nairobi
\nand Addis Ababa, busy streets are awash with the bright blue shopfronts of
\nTranssion’s flagship brand, TECNO<\/a>. The company might still be a new brand
\nglobally, however, the company took a different path to success from other top
\nChinese smartphone makers or international mobile brands. TECNO built its
\nbusiness in Africa and is focused on its growth in global emerging markets. And
\nit has no plans to change tact now.<\/p>\n
\n
<\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/170198\/Stephen-Ha.jpg#image-170198\")
<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nfuture growth is set to come from building its business outside Africa by
\ntapping into other developing regions like the Middle East, East Europe, and Southeast
\nAsia, but with Africa still a key focus. <\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nrecent Counterpoint research reveals that TECNO was responsible for 18% of the
\ntotal smartphone shipments in Africa in 2020. The research firm attributes
\nTECNO’s rise to a strong second half of the year and its affordable smartphone
\nportfolio. The brand has made a dent to some of the bigger smartphone names,
\nmaking TECNO a challenger brand to watch out for. <\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\napproach<\/b><\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nethos is rooted in a business strategy called “glocalisation,” the creation of
\nproducts that will sell universally but can be customised to specific markets
\nor regions. This strategy signifies TECNO’s growth from an Africa-focused brand
\nto a newcomer in the mid-to-high-end smartphone segment in global emerging
\nmarkets. <\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nEthiopia for example, TECNO\u00a0became the first major phone brand in the country
\nto offer a keyboard in Amharic, the country’s native script. This unlocked an
\nentirely new customer base. Swahili and Hausa keyboards have also been added
\nsince then.<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nhas helped TECNO grow into one of the most admired smartphone brands in Africa,
\nas well as an expert in providing industrial-leading technology and innovative
\ndevices designed for global users in emerging markets,” explains Stephen Ha,
\nGeneral Manager at TECNO.<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nTECNO’s product line is greatly enriched by its quad core smartphone product
\nlines and a diverse AIoT products, providing consumers with high-quality middle
\nand high-end smart devices.<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\noffer a very competitive price, enabling our customers to always stay connected
\nto the world and enjoy a fashionable way of life. Unlike many international
\nbrands, TECNO focus on users in emerging markets and creatively combines global
\ntechnology with the actual needs of local consumers, bringing them cutting-edge
\ntechnology with localised innovation and differentiated features. This kind of
\ninnovation is in our DNA,” adds Ha.<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\n2021, TECNO plans to leap further forward with the hope of stabilising its
\nfoothold on more emerging markets. “To further expand our brand popularity, we
\naim to play a more significant role in the mid-to-high end market segment. We
\nwill do this by actively combining international-level partnerships to create
\nour global brand image, while also utilising diverse and innovative branding
\nactivities to serve a growing number of young consumers.” <\/p>\n
\n
<\/p>\n
\nthe premium smartphone space<\/b><\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nbrand mission is to become the most admired tech brand in the global emerging
\nmarkets by continually making breakthroughs in product innovation. <\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nPHANTOM X, TECNO intends to redefine the premium flagship phone trend and
\nevolve it to new dimensions that exemplifies premium design, industry flagship
\ncamera technology, and seamless customer experience punctuated by a
\ndifferentiated service.\u00a0 “We are
\nconfident that we have figured out a right strategy in terms of many aspects
\nlike elegant design language, camera technology, and total user experience,”
\nsays Ha.<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nPHANTOM X is just the beginning. As TECNO continues to play a more significant
\nrole in the mid-to-high end market segment, it will cultivate its market
\nposition by bringing with it premium smart devices and services-based offering
\nand lead with a customer-oriented innovation mindset.<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nmid-to-high-end smartphone market has become more mature today, and market
\ndemand has spread rapidly to global emerging markets. We are eager to push the
\ncompetition into new boundaries to make flagship technology and innovation
\navailable to consumers in global emerging markets sooner,” adds Ha.<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nboth for industry and society, however, TECNO knows that every challenge brings
\nwith it an opportunity. “During the period, we kept the communication lines
\nwith our global partners. We stood alongside our consumers to help them
\novercome challenges. We’ve always been the brand that pushes past limitations,”
\nsays Ha.<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nfast-response measures to support local communities in time of outburst events
\nsuch as COVID19. “Last year, we rolled out a range of initiatives to provide
\nprevention measures, materials and educational and economical support that aims
\nto help local communities to maintain their safety and wellbeing for everyday
\nlife.”<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nNigeria, Thailand, Myanmar, and India, to provide medical support to local
\ncommunities. Prior to the pandemic, they partnered with UNHCR to support its
\nglobal education project, Educate A Child, to help improve the educational
\nconditions of refugee children and enable them to get more opportunities for
\neducation. <\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nTECNO is all about knowing what the customer needs, and this philosophy is at
\nthe very center of everything they do. “We are at the forefront of meeting
\nneglected market demand by developing elegantly designed smart tech devices and
\nservices for our consumers across more than 70 global emerging markets. We want
\nto provide consumers with a comprehensive range of high-quality products and
\nservices at competitive prices, from smartphones, tablets, smart wearables to
\nAIoT devices,” says Ha.<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nbrand recognises the role that it plays in society.<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\npositive impact on business ecosystem, consumers as well as social development.
\nFor example, we held the first global AR launch event<\/a> for the CAMON
\n16 series in 2020; we witnessed the rise of short-video social trend and
\nlaunched the very first documentary looking at the “rise of selfie<\/a>“, calling out for the public
\nto employ devices in a positive way. We are also investing more in e-commerce
\nto bring better convenience to consumers,” concludes Ha.<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nits competitors in Africa and was named one of the top ten “most admired brands
\nin Africa”, a recognition bestowed upon it by its industry peers and consumers.<\/p>\n