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\n Significant gains in profitability growth fueled by AI-enabled transformation from customers across APAC and US <\/p>\n
Appier delivered the following results for second quarter of
TAIPEI, TAIWAN –\u00a0Media OutReach<\/a>\u00a0– 5 August 2021 –\u00a0Appier
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Appier completed its listing on the
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“We attribute our substantial growth
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Enterprise demand for sharper insights fuels growth<\/b><\/p>\n
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Increased customer demand for services
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Appier witnessed strong customer
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Conversational marketing play seen as key strategic move<\/b><\/p>\n
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Appier made its debut into the
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Market-driven innovation continues to
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With its uniquely Asia-first approach
\nfiscal year of 2021:<\/b><\/p>\n\n
\nYoY<\/li>\n
\n(ARR) growth up to a historical high of 10.8 billion JPY, up 38% YoY<\/li>\n
\npercentage point comparing with same period of last year and hit historical
\nhigh<\/li>\n
\nforecast from 10.9 billion JPY to 11.7 billion JPY with 7% of increase<\/li>\n
\nincrease of 29.4% YoY and 7.5% QoQ, which is the highest quarterly organic
\nincrease<\/li>\n<\/ul>\n
\n
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\nGroup Inc (TSE: 4180), henceforth referred to as Appier<\/a>, today announced
\nits Q2 earnings results for its second quarter ended 30 June 2021, which saw
\nstrong growth in revenue and profit as its customer base expanded and deepened
\nacross Asia-Pacific and the US. Appier’s gross profit increased 77%
\nyear-on-year (YoY), with revenue up 50% to hit a historical high of 2.8 billion
\nJPY.\u00a0 Annual recurring revenue (ARR) hit
\na historical high of 10.8 billion JPY, up 38% YoY.<\/p>\n
\n
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\nTokyo Stock Exchange on March
\n30, 2021 and turned a monthly operating profit in June for the first time since
\n2013 when they started to invest for growth. Appier’s gross margin climbed from
\n42% to 50% YoY, while its EBITDA (earnings before interest, taxes, depreciation
\nand amortization) margin rose 24 percentage points from -25% to -1% YoY.
\nExisting customers and new customer acceleration were instrumental for
\nthis upward trend as the LTM NRR (last twelve months net revenue retention
\nrate) shot up to historical high of 120.2% in Q2.<\/p>\n
\n
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\nthis quarter to our ability to help our customers capitalize on opportunities
\nin the new digital economy as the global pandemic continues to accelerate
\ndigital growth across Asia. Our customers are recognising the benefits brought
\nabout by elevating their business performance with artificial intelligence (AI)
\ntechnologies,” said Dr. Chih-Han Yu, Appier’s CEO and co-founder. “Many
\ncompanies are still at the start of their AI-powered digitization and we help
\nthem make sense of the entire customer journey, from prospecting and
\nacquisition to retention using AI-informed analytics. The post-pandemic
\ndigital-first environment is only going to become more complex but technology
\nallows business leaders to cut through that complexity and make informed
\ndecisions. Appier is well-positioned to help customers continue their
\nAI-enabled digitization as demonstrated by this quarter’s strong results.”<\/p>\n
\n
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\n
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\n
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\nthat support transformation efforts has driven Appier’s strong results, with
\ncustomer growth at 29.4% YoY. The ecommerce sector continues to see accelerated
\ngrowth in the face of the global pandemic. Geographically, Appier posted
\nrevenue gains in each region across Asia-Pacific with more than 40% increase.
\nIn the US, Appier is witnessing a steady growth trajectory as revenue grew 100%
\nQoQ, having established its presence only a year ago.<\/p>\n
\n
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\ngrowth at 29.4% YoY and 7.5% QoQ with the highest organic increase in number of
\ncustomers. The need for businesses to elevate their marketing performance and
\nimprove customer satisfaction in a digital-first environment, which is
\nespecially dynamic in Asia Pacific, gave Appier a boost this quarter. The
\nAI-native SaaS company is uniquely positioned to help enterprises tackle the
\ncustomer journey from end to end with the aid of machine-learning and advanced
\nanalytics.<\/p>\n
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\nconversational commerce and marketing space in June, following the acquisition
\nof BotBonnie, an omnichannel chatbot platform announced in May. Conversational
\ncommerce is a global phenomenon that will continue to accelerate as total spend
\nover conversational commerce channels will reach $290 billion by 2025 globally
\n(rising from $41 billion in 2021). This is a 590% increase over the next four
\nyears. With the addition of BotBonnie to Appier’s suite of AI solutions,
\ncustomers can now add conversational marketing to their commerce and stay on
\ntop of the ever-evolving customer expectations underpinned by the need for
\ninstantaneous service, answers and information. Gartner expects that by 2023,
\n40% of enterprise applications will have conversational AI embedded in their
\nfunctionality, up from a current 5%.<\/p>\n
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\nplay a big part in Appier’s product strategy as witnessed in the number of
\nproduct updates during Q2. These include the addition of a predictive actions
\nfeature to AIQUA, which helps businesses deliver personalized messages to their
\ncustomers; the launch of Creative Studio, which enables easy, coding-free
\nonline store creation and website tailoring; and the acquisition of BotBonnie
\nin May, an omnichannel chatbot platform, which it is combining with its own
\nsolutions such as AIDEAL, a tool to predict purchase intent and motivate
\nhesitant buyers. Appier’s AI-native products support customer engagement and
\nacquisition, deliver customer insights and drive purchase.<\/p>\n
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\nin the competitive SaaS industry, Appier sees large enterprises and small
\nbusinesses competing on an increasingly level playing field where customers are
\nwon and lost based on quality of service, and customer experience.\u00a0 <\/p>\n
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