\n Tencent, Newzoo white paper highlights new business models, career opportunities <\/p>\n
PHNOM PENH, CAMBODIA \/ MANILA,
PUBG Mobile<\/p>\n According to the data from Newzoo, the compound
Games & Esports KV<\/p>\n \u00a0<\/p>\n The white paper, titled Games & Esports: Bona Fide
James Yang – Director of PUBG MOBILE, Global Esports, Tencent Games<\/p>\n \u00a0<\/p>\n At an industry roundtable hosted by Tencent and
\u00a0<\/p>\n “We are seeing the rise of esports from being
\u00a0<\/p>\n Esports as an economic multiplier<\/b><\/p>\n Other panelists including game developer and
\u00a0<\/p>\n “Esports is fast-growing and becoming an
\u00a0<\/p>\n The widespread interest among the public about
\u00a0<\/p>\n Positive momentum<\/b><\/p>\n Additionally, the growth of esports in Southeast
\u00a0<\/p>\n Esports is also gaining credibility and
\u00a0<\/p>\n The inclusion of esports as a medal sport in the
\u00a0<\/b><\/p>\n The impact of the pandemic<\/b> <\/p>\n Despite the ongoing pandemic, the esports
\u00a0<\/p>\n Throughout 2020, PUBG MOBILE competitions
\u00a0<\/p>\n The white paper concluded that Southeast Asia’s
\u00a0<\/p>\n “Esports is a significant trend that few can
\u00a0<\/p>\n The industry white paper is available for free
\u00a0<\/p>\n
APPENDIX:
\u00a0<\/p>\n 1.\u00a0 <\/b>Covid-19 Pivots Shift in
The
\u00a0<\/p>\n 2.\u00a0 <\/b>Southeast Asia’s First Screen – A
Younger
\u00a0<\/p>\n 3.\u00a0 <\/b>Mobile Esports Contributes to Social<\/b>
Esports
\u00a0<\/p>\n 4.\u00a0 <\/b>Esports Offers Equal Access to
Esports
Tencent, Newzoo white paper highlights new business models, career opportunities PHNOM PENH, CAMBODIA \/ MANILA,
PHILIPPINES \/ HANOI, VIETNAM\u00a0–\u00a0Media
OutReach\u00a0– 29 July 2021 –\u00a0Esports is taking off across Southeast Asia, leading to the emergence of
innovative business models and new career opportunities
in the region, according to a white paper co-developed by Tencent, the world
…<\/p>\n","protected":false},"author":1,"featured_media":16624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/16623"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=16623"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/16623\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/16624"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=16623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=16623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=16623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nPHILIPPINES \/ HANOI, VIETNAM\u00a0–\u00a0Media
\nOutReach<\/a>\u00a0– 29 July 2021 –\u00a0Esports is taking off across Southeast Asia, leading to the emergence of
\ninnovative business models and new career opportunities
\nin the region, according to a white paper co-developed by Tencent<\/a>, the world
\nleading internet company, and Newzoo, the leading provider of games and esports
\ndata and insights.<\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/450x0\/166300\/-Photo-1-.jpg#image-166300\")
<\/p>\n
\nannual growth rate (CAGR) for esports revenue in Southeast Asia is forecast at
\n+20.8% from 2019 to 2024 and should reach US$72.5 million in 2024. The growth rate
\nis nearly double the global CAGR of +11.1% for the sector.\u00a0\u00a0 <\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/450x0\/166307\/-Photo-2-.jpg#image-166307\")
<\/p>\n
\nSports,<\/i><\/b> also noted that, unlike the developed economies of North
\nAmerica and Western Europe, where esports has grown from a more-sophisticated
\nIT infrastructure, Southeast Asia’s growth is fueled by a more-affordable
\nmobile-first gaming preference. A 2021 consumer insight study conducted by
\nNewzoo with respondents from Southeast Asia showed that a whopping 82% of the
\ntotal online population in the region plays mobile games. Meanwhile, 39% of respondents are
\nmobile-first gamers, spending the most time playing mobile games.<\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/450x0\/166314\/-Photo-3-.jpeg#image-166314\")
<\/p>\n
\nNewzoo, esports sector panelists agreed that the region will benefit from
\nongoing trends and developments in the games industry.<\/p>\n
\nplayed via traditional PCs and consoles to mobile esports, and this is
\ninfluenced by new developments in improved mobile hardware, cloud gaming and 5G
\nnetworks,” said James Yang, Director of PUBG MOBILE Global Esports, Tencent
\nGames.<\/p>\n
\npublisher, Riot Games; one of the top esports organization in Indonesia,
\nBigetron Esports; Vietnam’s Recreation and eSports Association (VIRESA) as well
\nas a member from Malaysia’s Asia Pacific University of Technology &
\nInnovation (APU) described Southeast Asia as a dynamic region. Esports is having <\/b>a positive economic impact there, with
\nthe emergence of creative business models and new career opportunities within
\nthe esports ecosystem. <\/p>\n
\nintegral part of the local games market. By the end of 2021, it is expected that Southeast Asia will hit 42.5
\nmillion esports audiences. Newer esports organizations will be founded,
\ntournament organizers will enter the market, including broadcast companies and
\nspecialized marketing agencies,” said Hugo Trist\u00e3o, Head of Esports at Newzoo.<\/p>\n
\nesports has also changed how content will be shared and consumed. For instance,
\nthe shift from publisher-owned tournament broadcasts to “watch parties” led by
\ninfluencers will disrupt how media rights are awarded. This will also have a
\nspillover effect in terms of how sponsorship marketing for esports evolves. <\/p>\n
\nAsia has spawned new career opportunities. Apart from players turning their
\npassion into a professional career, there are now completely new jobs and job
\ncategories, including content creators, social media influencers,
\n“shoutcasters”, managers and coaches thrown into the fray. Larger esports
\norganizations even have a back office to support essential business operations,
\nsuch as marketing and finance.<\/p>\n
\nacknowledgement in academic circles. In Malaysia, the Asia Pacific University
\nof Technology & Innovation (APU) offers skills-based esports certification
\nprograms. In Indonesia, esports is also shaping up as a viable professional
\ncareer path for talent. <\/p>\n
\nrecent SEA Games 2019 underscores the significance and appeal of this industry
\nin Southeast Asia. Mobile esports, especially, will experience significant
\ngrowth in the coming years, supported by technological advancements, strategic
\ninvestments aimed at sustaining the ecosystem and increased recognition as a
\nreal sport with talents, skills, competition, and entertainment. <\/p>\n
\nindustry in Southeast Asia has taken challenges in stride. Service providers,
\ndevelopers, publishers and event organizers have responded by investing in
\ntechnologies to enhance gameplay and the competition environment for fair play,
\nas well as online tournament experience for fans watching online.<\/p>\n
\nracked up more than 200 million hours in viewership. Tencent’s Yang noted that
\nmore people watch gameplay and esports tournaments online, even if some of them
\ndo not play the game. He said he expects the new user fan base gained during
\nthe pandemic to be sustained when people return to their new normal routine.
\nAnd roundtable participants said they believe hybrid events, which with both
\nonline and offline components, will likely become more common after the
\npandemic. <\/p>\n
\nuniquely mobile-first gaming preference means sector growth is poised to
\ncontinue in the years to come, and mobile esports will be the mainstay of
\ngaming in this region.<\/p>\n
\nignore, and stakeholders from within the industry and outside of it will
\nbenefit by coming together to further develop and enhance the ecosystem. It’s
\nno doubt a catalyst that will spur the growth of various relevant industries
\nwith innovations in the region and across the world,” said Yang.<\/p>\n
\ndownload on https:\/\/tencent.blog\/sea-esports<\/a> <\/p>\n
\n
<\/p>\n
\nKey Takeaways from the White Paper<\/u><\/b><\/p>\n
\nGame-Viewing Behavior <\/b><\/p>\n
\nCovid-19 pandemic has accelerated esports viewership and pushed all service
\nproviders, developers, publishers and event organizers in the esports industry
\nto up their games and invest in technologies to enhance gameplay, competition
\nenvironment, as well as online tournament experiences for fans watching online.
\nIt is expected that most of the additional engagements arising from this period
\nwill stick after the pandemic, and hybrid events will become more common.
\n“Mobile-First” Region <\/b><\/p>\n
\npopulation influences the shift to a ‘mobile first’ mentality where the
\nregion’s increasing online population and high smartphone penetration contribute
\nsignificantly to the growth of mobile esports. As infrastructure and internet
\nconnectivity continue to improve, it will play a part to enable the growing
\ngaming ecosystem in the region.<\/p>\n
\nand Economic<\/b> Benefits<\/b> <\/p>\n
\nis going mainstream in Southeast Asia with fast-rising recognition in recent
\nyears. In this digital era, esports provides opportunities for corporate
\nsponsors to target demographics that may be difficult to reach through the
\ntraditional marketing channels. All said, the potential of the industry is
\ntremendous. It is fast shaping up as a viable career path where talents train
\nto be professional esports players while concurrently pursuing academic
\nstudies. Esports education is no longer conceptual, and proper accreditation
\nfor esports education is now being offered. Supportive policies from
\ngovernments in the region will continue to provide the impetus for future
\ngrowth.\u00a0\u00a0\u00a0\u00a0 <\/p>\n
\nEveryone<\/b><\/p>\n
\nis a more inclusive and diverse activity intent on offering equal opportunity
\nto everyone pursuing a career in the sector. In addition to the economic
\nbenefits, a thriving esports industry also contributes toward the betterment of
\nthe society by uniting people from different backgrounds socially and
\ndemographically – society and social status, gender, race, age and physical
\nability.\u00a0
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"