\n<\/p>\n
MANILA, PHILIPPINES – Media OutReach<\/a> – 13 July 2021 -
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The report on the Millennial Motivations and Buying Behaviours Online across Southeast
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“Across all the local market research what was
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The research uncovered that Millennials in
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JJ Eastwood, Managing
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This regional research
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Some key findings from the regional survey
“This research captures a
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For full access to the local market reports
MANILA, PHILIPPINES – Media OutReach – 13 July 2021 -
According to a new report published by Carousell Media Group (CMG) and IAB
Southeast Asia and India (IAB SEA+India), a vast majority (99%) of Millennials
in the Philippines felt that purchasing pre-owned items is more
sustainable.\u00a0
\u00a0
The report on the …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/16232"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=16232"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/16232\/revisions"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=16232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=16232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=16232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nAccording to a new report published by Carousell Media Group (CMG) and IAB
\nSoutheast Asia and India (IAB SEA+India), a vast majority (99%) of Millennials
\nin the Philippines felt that purchasing pre-owned items is more
\nsustainable.\u00a0 <\/p>\n
\n
<\/p>\n
\n
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\nAsia and Hong Kong<\/b>, conducted across five Carousell Group’s markets -
\nSingapore, Hong Kong, Philippines, Malaysia (for both Carousell and Mudah.my
\nplatforms) and Vietnam (Cho Tot) with over 3,500 of its respondents, also
\nuncovered that the global trend of recommerce – or the buying and selling of
\npre-owned items – is accelerating in this part of the world. <\/p>\n
\n
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\n
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\nconsistently obvious is that we are witnessing the explosive growth of
\nrecommerce as it feeds two key needs of consumers today; the demand for
\nsustainability and the hunt for a good deal. This juncture of ethics and
\neCommerce creates fertile ground for retail media because of the
\ninterplay among customer data, closed-loop reporting, and real-world results
\nthat generate more and better data<\/a>.” Miranda Dimopoulos, Regional CEO, IAB SEA+India
\nsaid.<\/p>\n
\n
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\n
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\nSoutheast Asia and Hong Kong were driving this explosive growth. In the survey,
\n84% of under 35s in the Philippines said that they sold their pre-owned items
\nbecause it is better for the environment to sell their items than dispose of
\nthem. The Philippines ranked this as the most important reason, as compared to
\nthe other markets. <\/p>\n
\n
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\n
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\nDirector, CMG shared “Recommerce has become synonymous\u00a0 with sustainability and this research
\ndemonstrates how important this has become to young people across the region.
\nAs we see users spending more on high-value products like luxury, and cars in
\nthe Philippines, we also see them being increasingly conscious of where they
\nspend their money. This presents a unique opportunity for brands to win the
\nhearts and minds of this core consumer segment around issues they care deeply
\nabout.”\u00a0 <\/p>\n
\n
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\n
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\nestablishes the audience profile in each market then explores income and
\nspending habits, how the audience spends their time online, and offline,
\nmotivations to use buy-and-sell marketplaces as well as attitudes towards
\nsustainability in relation to their purchasing habits. The report further
\ndeep-dives into some interesting local market insights. <\/p>\n
\n
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\n
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\ninclude:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/p>\n
\n
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\npurchasing pre-owned items is more sustainable with 50% feeling strongly about
\nthis. For the Philippines, it was higher at 99%. <\/li>\n
\nmore about social issues such as sustainability, social responsibility and
\nclimate change in comparison to over 35s. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/li>\n
\nthe regional averages when it came to sustainability considerations being
\nfactored in by respondents when they were selling an item. 84% of the
\nrespondents said that they use platforms like Carousell to sell products, with
\nthe intent of upgrading to something else, and because it is better for the
\nenvironment to sell the item rather than dispose of it.\u00a0 <\/li>\n
\nthose under 35 and over 35 are equally motivated to use the platform as the
\nenvironmental impact is lesser when purchasing a pre-owned item.<\/li>\n
\nmotivated by promotions and sales when it comes to purchasing a luxury item
\nwhereas under 35s will save for a particular item.<\/li>\n
\ntop category in Electronic Items, followed by Computer Accessories<\/i> and Home
\n& Kitchen Appliances<\/i>; these are all categories that facilitate
\nentertainment, communication, virtual working and cooking as respondents spent
\nmore time at home due to COVID-19. <\/li>\n
\ncompetitor landscape against similar Western platforms such as Amazon. <\/li>\n<\/ul>\n
\n
<\/p>\n
\nhighly engaged millennial audience who are in the browsing and buying mindset,
\nmotivated by a great deal and their belief that purchasing pre-owned is more
\nsustainable. In addition, when we took a closer look at the Luxury Category, we
\nfound that half of all respondents bought luxury items in the past 12 months.
\nSingapore, Carousell Malaysia and Hong Kong are above the purchasing average; despite being in the midst of a global economic slowdown<\/a>.
\nThis signals the rise of an aspirational consumer class.” JJ Eastwood revealed.<\/p>\n
\n
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\n
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\nand to discuss retail media opportunities with Carousell Media Group in more
\ndetail, email at mediagroup@thecarousell.com<\/a>.\u00a0 Any research questions or feedback can be
\nsent to hello@iabseaindia.com<\/a>.
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"