{"id":16218,"date":"2021-07-12T09:10:00","date_gmt":"2021-07-12T09:10:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2021\/07\/12\/axa-introduces-loveassure-critical-illness-protection-series\/"},"modified":"2021-07-12T09:10:00","modified_gmt":"2021-07-12T09:10:00","slug":"axa-introduces-loveassure-critical-illness-protection-series","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2021\/07\/12\/axa-introduces-loveassure-critical-illness-protection-series\/","title":{"rendered":"AXA introduces &#8220;LoveAssure Critical Illness Protection&#8221; Series"},"content":{"rendered":"<p> \n<\/p>\n<div id=\"\"><!--<a class=\"format-txt\" href=\"{baseURL}\/View\/{release.id}?_download=1\">View this article in .txt format<\/a>--><\/p>\n<p><span class=\"textedemibleuAXA\"><b>Market-exclusive Dementia Multi-care Benefits<\/b><\/span><\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p><span class=\"textedemibleuAXA\"><b>Continuous Cancer Payout Benefit up to 100 months<\/b><\/span><\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p><span class=\"textedemibleuAXA\"><b>Up-to-date comprehensive protection<\/b><\/span><span class=\"textedemibleuAXA\"\/><\/p>\n<p>HONG KONG SAR &#8211; <a href=\"https:\/\/www.media-outreach.com\/\">Media OutReach<\/a> &#8211; 12 July 2021 &#8211; <a href=\"http:\/\/www.axa.com.hk\/\">AXA&#13;<br \/>\nHong Kong and Macau<\/a> (&#8220;AXA&#8221;) today announced the launch of &#8220;LoveAssure Plus&#13;<br \/>\nCritical Illness Plan&#8221; and &#8220;LoveAssure Critical Illness Plan&#8221; (collectively&#13;<br \/>\nreferred as &#8220;LoveAssure Critical Illness Protection&#8221; Series or the Series), a&#13;<br \/>\nunique comprehensive critical illness protection covering illnesses, ranging&#13;<br \/>\nfrom the most common ones to the emerging ones to which the market has yet to&#13;<br \/>\nprovide sufficient support. <\/p>\n<p>\u00a0<\/p>\n<p>The Series includes market-exclusive<sup>1<\/sup>\u00a0Dementia Multi-care Benefits that&#13;<br \/>\nprovides continuous annuity until the age of 100 to support the cost of long-term&#13;<br \/>\ncare&#13;<br \/>\nfor the insured who is&#13;<br \/>\ndiagnosed with severe dementias. Moreover, despite the improved cancer survival&#13;<br \/>\nrate due to advancements in medical technology, cancer recurrence rate is still&#13;<br \/>\nhigh, for example, colorectal and ovarian cancer recurrence rate can reach as&#13;<br \/>\nhigh as 50% and 80% respectively<sup>2<\/sup>. &#8220;LoveAssure Critical Illness&#13;<br \/>\nProtection&#8221; Series thus offers up to 100 months of Continuous Cancer Payout Benefit,&#13;<br \/>\nproviding the insured long-term financial support to fight against cancer. <\/p>\n<p>\u00a0<\/p>\n<p>From now until 30&#13;<br \/>\nSeptember 2021, customers can enjoy 2 months&#8217; premium refund if they&#13;<br \/>\nsuccessfully apply for the &#8220;LoveAssure Critical Illness Protection&#8221; Series.<\/p>\n<p>\u00a0<\/p>\n<p><b>Costly&#13;<br \/>\nlong-term dementia care up to HKD190,000 per year<\/b><\/p>\n<p>According to the data&#13;<br \/>\nfrom the Food and Health Bureau and the Hong Kong Hospital Authority, it is&#13;<br \/>\nestimated that for people aged 65 or above, there is a worrying 5-8% chance of&#13;<br \/>\ngetting dementia and the prevalence of dementia doubles with every 5-year&#13;<br \/>\nincrement after age 65. Due to the irreversible nature of dementia and the&#13;<br \/>\nheavy dependence on support services, the cost of care and the burden on&#13;<br \/>\ncaregivers will keep growing with an ageing population and increase of dementia&#13;<br \/>\ncases. A research report<sup>3<\/sup>\u00a0shows that the non-medical expenses&#13;<br \/>\nto take care of a patient with severe dementia in Hong Kong would be&#13;<br \/>\napproximately HKD190,000 per year, which could not be reimbursed under medical&#13;<br \/>\ninsurance in the market. Thus, we have especially added the market-exclusive Dementia&#13;<br \/>\nMulti-care Benefits to the &#8220;LoveAssure&#13;<br \/>\nCritical Illness Protection&#8221; Series to help customers fill this protection gap.<\/p>\n<p><b style=\"font-size: 1rem\">\u00a0<\/b><\/p>\n<p><b>&#8220;Living&#13;<br \/>\nwith Cancer&#8221; is becoming prevalent which requires long-term financial support <\/b><\/p>\n<p>Meanwhile,&#13;<br \/>\nthough cancer is the most common critical illness in Hong Kong, it is no longer&#13;<br \/>\na terminal illness and being proactive with treatment can increase the survival&#13;<br \/>\nrate. According to our claims data, even someone who is diagnosed with Stage IV&#13;<br \/>\nof lung cancer can receive continuous cancer treatments for almost 8 years to control cancer cells. As &#8220;Living with&#13;<br \/>\nCancer&#8221;<b>&#13;<br \/>\n<\/b>is becoming&#13;<br \/>\nprevalent, the Series&#8217; Continuous Cancer Payout Benefit of up to 100 months will&#13;<br \/>\nprovide great support to cancer patients on their road to recovery.<\/p>\n<p>\u00a0<\/p>\n<p><b>Kevin Chor, Chief Life and Health Insurance Officer, AXA Hong&#13;<br \/>\nKong and Macau<\/b>, said,<b> <\/b>&#8220;A comprehensive critical&#13;<br \/>\nillness protection can provide customers with immediate financial support if&#13;<br \/>\nthey unfortunately encounter serious illnesses. According to a recent survey<sup>4<\/sup>\u00a0conducted by the Golden Age&#13;<br \/>\nFoundation in partnership with AXA, approximately 75% of Hong Kong&#8217;s golden age&#13;<br \/>\npeople (aged 45 and older) are neutral or dissatisfied with their current&#13;<br \/>\nsavings, future finance, ability to cope with financial crises, and their own&#13;<br \/>\nfinancial management ability. Approximately 40% reported that their savings may&#13;<br \/>\nnot meet their financial needs in healthcare and long-term care. The shortfall&#13;<br \/>\nhighlights the importance of getting critical illness protection with continuous&#13;<br \/>\nsupport as it helps relieve the heavy financial burden brought by critical&#13;<br \/>\nillnesses especially during the golden age.&#13;\n<\/p>\n<p>\u00a0<\/p>\n<p>&#8216;LoveAssure&#13;<br \/>\nCritical Illness Protection&#8217; Series provides holistic protection to our&#13;<br \/>\ncustomers physically, mentally and financially. It underscores AXA&#8217;s continuous&#13;<br \/>\ncommitment to being a true lifelong partner to our customers. With the Series&#8217; extensive&#13;<br \/>\nand innovative features and benefits, we hope to provide comprehensive support&#13;<br \/>\nto our customers and serve as their useful companion in times of need.&#8221; <\/p>\n<p>\u00a0<\/p>\n<p>&#8220;LoveAssure Critical&#13;<br \/>\nIllness Protection&#8221; Series all-rounded protection includes:<\/p>\n<ul>\n<li><b>Market-exclusive<sup>1<\/sup>&#13;<br \/>\nDementia Multi-care Benefits<\/b> \u2013 If the insured is diagnosed with severe dementias, a lump&#13;<br \/>\nsum payout up to 100% of the sum insured and a Dementia Caregiver Annuity&#13;<br \/>\nBenefit of up to 12% of the sum insured will be payable every year to&#13;<br \/>\ncontinuously\u00a0 support the costs of&#13;<br \/>\nlong-term care until the insured reaches age 100.<\/li>\n<li><b>Up to 100 months of Continuous&#13;<br \/>\nCancer Payout Benefit <\/b>\u2013 If the insured is diagnosed with cancer, a lump sum&#13;<br \/>\npayout up to 100% of the sum insured will be payable first. In addition, a&#13;<br \/>\nmonthly payout of 5% of the sum insured will be provided if the insured is&#13;<br \/>\nstill suffering from cancer after a 1-year waiting period and undergoing cancer&#13;<br \/>\ntreatment. This will provide long-term financial support as income replacement&#13;<br \/>\nand help ease the burden brought by daily living expenses for up to 100 months. Under LoveAssure&#13;<br \/>\nPlus, the insured who is diagnosed with late stage cancer&#13;<br \/>\ncan receive payouts&#13;<br \/>\nimmediately with no waiting period.<\/li>\n<li><b>Total coverage of up&#13;<br \/>\nto 1300% of the sum insured <\/b>\u2013 The Series provides Multiple Claims Major Illness&#13;<br \/>\nBenefit against most of the covered major illnesses before the insured reaches age&#13;<br \/>\n85, with 100% of the sum insured each time.<\/li>\n<li><b>Dual-tier Intensive&#13;<br \/>\nCare Unit Coverage \u2013 <\/b>To provide a safety net for our customers,<b> <\/b>regardless whether it is caused by an accident&#13;<br \/>\nor an unexpected infectious disease,<b> <\/b>up&#13;<br \/>\nto 20% of the sum insured will be payable if the insured is admitted to the ICU&#13;<br \/>\nfor 72 consecutive hours or more; up to 100% of the sum insured will be payable&#13;<br \/>\nif the insured stays in the ICU for 120 consecutive hours and undergoes a complex&#13;<br \/>\nsurgery.<b\/><\/li>\n<li><b>Wide range of&#13;<br \/>\nvalue-added services<\/b> \u2013 The Series provides a wide range of value-added&#13;<br \/>\nservices that cover prevention, treatment and rehabilitation will be provided.&#13;<br \/>\nThese include dementia early detection screening and a caregiver training&#13;<br \/>\nprogramme for dementia care.<\/li>\n<li><b>Extra coverage<\/b>  \u2013   I  f&#13;<br \/>\ncustomers take up &#8220;LoveAssure Critical Illness Protection&#8221; Series together with&#13;<br \/>\ndesignated supplements  ,   an&#13;<br \/>\nextra 50% sum insured will be provided   when   the Major&#13;<br \/>\nIllness Benefit or Death Benefit becomes payable within the first   2  0 policy years  . With Extra Coverage Benefit, the Series offers a&#13;<br \/>\ntotal coverage of up to 200% of original sum insured for the first 10 policy years.<\/li>\n<\/ul>\n<p>There are more benefits offered by the &#8220;LoveAssure&#13;<br \/>\nCritical Illness Protection&#8221; Series such as Juvenile Caregiver Benefit.<i> <\/i>For details, please visit: <a href=\"http:\/\/www.axa.com.hk\/en\/loveassure-plus-critical-illness-insurance\">www.axa.com.hk\/en\/loveassure-plus-critical-illness-insurance<\/a> and <a href=\"https:\/\/www.axa.com.hk\/en\/loveassure-critical-illness-insurance\">https:\/\/www.axa.com.hk\/en\/loveassure-critical-illness-insurance<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>The above information is for reference only. For&#13;<br \/>\ndetails on premium refund and product features, content, terms and exclusions,&#13;<br \/>\nplease refer to the relevant product brochures and promotional leaflets. <\/p>\n<div><br clear=\"all\"\/><\/p>\n<hr align=\"left\" size=\"1\" width=\"33%\"\/>\n<div id=\"ftn1\">\n<p><sup>1<\/sup>\u00a0This is based on a comparison among critical illness insurance plans&#13;<br \/>\navailable for new business provided by the insurers which are included in the&#13;<br \/>\nComposite and Long Term business in the Register of Authorized Insurers&#13;<br \/>\npublished by the Insurance Authority as of May 2021.<\/p>\n<\/div>\n<div id=\"ftn2\">\n<p><sup>2<\/sup>\u00a0Source: The Chinese University of Hong Kong (December 2017).\u00a0 Study on Multi-gene Mutation-Drug Matching&#13;<br \/>\nfor Recurrent Ovarian Cancer Patients [Press release] Retrieved from&#13;<br \/>\nhttps:\/\/www.cpr.cuhk.edu.hk <\/p>\n<\/div>\n<div id=\"ftn3\">\n<p><sup>3<\/sup>\u00a0Source: Alzheimer&#8217;s Disease International (2016). Cost of&#13;<br \/>\nCommunity Care for Dementia and Cognitive Impairment in Hong Kong Chinese:&#13;<br \/>\nSocial and Informal Care Time Analysis. Retrieved from https:\/\/hub.hku.hk\/handle\/10722\/239101<\/p>\n<\/div>\n<div id=\"ftn4\">\n<p><sup>4<\/sup>\u00a0In partnership with AXA, Golden Age Foundation successfully interviewed&#13;<br \/>\na total of 1,109 golden aged people (aged 45 and older) online to understand&#13;<br \/>\ntheir views on six dimensions of smart ageing: demographic background,&#13;<br \/>\nfinancial knowledge and management, health and healthcare, productive and civic&#13;<br \/>\nengagement, technology use and application, and social participation and care.<\/p>\n<\/div>\n<\/div><\/div>\n\n<br \/><a href=\"https:\/\/www.media-outreach.com\/news\/2021-07-12\/85624\/axa-introduces-loveassure-critical-illness-protection-series\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Market-exclusive Dementia Multi-care Benefits &#13; &#13; Continuous Cancer Payout Benefit up to 100 months &#13; &#13; Up-to-date comprehensive protection HONG KONG SAR &#8211; Media OutReach &#8211; 12 July 2021 &#8211; AXA&#13; Hong Kong and Macau (&#8220;AXA&#8221;) today announced the launch of &#8220;LoveAssure Plus&#13; Critical Illness Plan&#8221; and &#8220;LoveAssure Critical Illness Plan&#8221; (collectively&#13; referred as &#8220;LoveAssure &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/16218"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=16218"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/16218\/revisions"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=16218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=16218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=16218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}