rd<\/sup> annual survey of Singapore’s Most Trusted Brands
\nhas been revealed exclusively in Reader’s
\nDigest Singapore<\/i> June issue. In many cases, the winners have withstood the
\nchallenges of today’s climate to instil even more consumer faith. <\/p>\n
\n
<\/p>\n
Reader’s Digest commissioned
\nan independent market research agency to conduct a stand-alone survey of a
\nrepresentative sample across Asia, to find out consumer views on brands in over
\n50 categories. More than 8000 individuals were selected across five of the
\nregion’s key markets: Singapore, the Philippines, Malaysia, Hong Kong and
\nTaiwan. As well as brands, Singapore’s most trusted personalities were also
\nidentified and these results are revealed exclusively in the June issue of Reader’s Digest Singapore<\/i>.<\/p>\n
\n
<\/p>\n
“Perhaps more than any other
\nyear previously, trust has been the guiding human emotion we’ve all had to rely
\non to navigate through our day safely,” notes Editor-in-Chief, Louise Waterson.<\/p>\n
\n
<\/p>\n
“For the brands themselves,
\ntrust matters when it comes to weathering a crisis, and ultimately, trust is
\nbuilt on the traditional foundations of quality, consistency, honesty and
\ndelivering on your promises. <\/p>\n
\n
<\/p>\n
“In terms of the current
\nsituation, with this pandemic, that also means getting proactive and reaching
\nout to your customers like never before. It’s very much about maintaining a
\nrelationship with that particular individual.”<\/p>\n
\n
<\/p>\n
TRUST DURING THE COVID-19 CRISIS<\/p>\n
\n
<\/p>\n
In these unprecedented difficult
\ntimes, brands are expected more than ever to support customers with their
\nconcerns and provide reassurance that expectations will be upheld and that
\ntheir value as a customer is recognised. <\/p>\n
\n
<\/p>\n
Trusted Brands understand
\nthat the key to easing consumer anxieties is to open a gate of communication
\nthrough mutual respect and empathy. The Trusted Brands outlined in our survey
\nare here to listen to customer concerns, sympathise with their situations and
\nprovide the necessary support and assistance to their customers because they
\nappreciate these valued relationships. <\/p>\n
\n
<\/p>\n
This is the kind of service
\nand quality that helps a consumer understand that the brand they know and trust
\nis still on their side, and working hard to continue the relationship they
\nworked hard to build. <\/p>\n
\n
<\/p>\n
NOTABLE WINNERS<\/p>\n
\n- AIA, an Asia Award winner,
\nalso has won in the Insurance Company category in Singapore for 18 years; <\/li>\n - Daikin has won in the Air
\nConditioner category for 20 consecutive years;<\/li>\n - Pilot has been the winner in
\nPen category since 2003;<\/li>\n - S\u014dngH\u00e8 has been the Gold
\nwinner in the Rice category 11 times<\/li>\n - novita has won in the Air
\nPurifier category for 7 consecutive years and also has won in the Water
\nPurifier category for 6 consecutive years;<\/li>\n - Mitsubishi Electric has won
\nin the Refrigerator category for 21 consecutive years and has been the winner
\nin Air Conditioner category since 2006;<\/li>\n - Gong Cha has won the Gold
\nAwards again this year, this is the second consecutive year winning since we
\nintroduce the Pearl Milk Tea category in Trusted Brands survey;<\/li>\n - Glenda Chong claimed the Most
\nTrusted News Presenter, The Flying Dutchman yet again won Most Trusted Radio
\nPresenter, Joseph Schooling was voted as the Most Trust Sports Personality by
\nSingaporeans and Michelle Chong won the Most Trusted Entertainment\/ Variety.<\/li>\n<\/ul>\n\n
ABOUT
\nTHE SURVEY AND TO SEE THE FULL LIST <\/u><\/b><\/p>\n
This is not a survey of the
\nreaders of Reader’s Digest<\/i> magazine.
\nIt is an independently commissioned poll, with the results appearing
\nexclusively in Reader’s Digest Singapore<\/i>.
\nLeading market research agency Catalyst Research surveyed a representative
\nsample of 8000 individuals from Singapore, Malaysia, the Philippines, Hong Kong
\nand Taiwan to determine which brands consumers trust most. <\/p>\n
The survey reveals the
\nbrands, products and services that consumers believe in, over more than 50
\ncategories. <\/p>\n
These are the brands that
\nconsumers in Singapore turn to and recognise in their daily lives; whether that
\nbe the rice they serve to their family, the household products they frequent,
\nor the insurance company they turn to.<\/p>\n
These are the brands we lean
\ntowards every time we have to make a purchasing decision, the brands that have
\ndemonstrated through consistency and longevity that they are trusted in the
\nminds of ordinary Singapore consumers. <\/p>\n
Media backgrounder \u2013 Singapore’s Most Trusted Brands &
\nMost Trusted Personalities<\/p>\n
#ReadersDigest<\/p>\n<\/div><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Our 23rd Annual Survey Reveals The Brands & Personalities We Trust The Most SINGAPORE –\u00a0Media OutReach\u00a0–\u00a09
July 2021 – \u00a0Coming off a year
where our trust has never been more tested, with deadly dangers and testing
lockdowns, the 23rd annual survey of Singapore’s Most Trusted Brands
has been revealed exclusively in Reader’s
Digest Singapore June …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/16166"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=16166"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/16166\/revisions"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=16166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=16166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=16166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}