rd<\/sup> annual survey of Hong Kong’s Most Trusted Brands has been
\nrevealed exclusively in Reader’s Digest
\nHong Kong<\/i> June issue. In many cases, the winners have withstood the
\nchallenges of today’s climate to instil even more consumer faith.<\/p>\n
\n
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Reader’s Digest commissioned
\nan independent market research agency to conduct a stand-alone survey of a
\nrepresentative sample across Asia, to find out consumer views on brands in over
\n50 categories. More than 8000 individuals were selected across five of the
\nregion’s key markets: Hong Kong, the Philippines, Malaysia, Singapore and
\nTaiwan. As well as brands, Hong Kong’s most trusted personalities were also
\nidentified and these results are revealed exclusively in the June issue of Reader’s Digest Hong Kong<\/i>.<\/p>\n
\n
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\n
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“Perhaps more than any other
\nyear previously, trust has been the guiding human emotion we’ve all had to rely
\non to navigate through our day safely,” notes Editor-in-Chief, Louise Waterson.<\/p>\n
\n
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\n
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“For the brands themselves,
\ntrust matters when it comes to weathering a crisis, and ultimately, trust is
\nbuilt on the traditional foundations of quality, consistency, honesty and delivering
\non your promises. <\/p>\n
\n
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\n
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“In terms of the current
\nsituation, with this pandemic, that also means getting proactive and reaching
\nout to your customers like never before. It’s very much about maintaining a
\nrelationship with that particular individual.”<\/p>\n
\n
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TRUST DURING THE COVID-19 CRISIS<\/p>\n
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In these unprecedented difficult
\ntimes, brands are expected more than ever to support customers with their
\nconcerns and provide reassurance that expectations will be upheld and that
\ntheir value as a customer is recognised. <\/p>\n
\n
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\n
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Trusted Brands understand
\nthat the key to easing consumer anxieties is to open a gate of communication
\nthrough mutual respect and empathy. The Trusted Brands outlined in our survey
\nare here to listen to customer concerns, sympathise with their situations and
\nprovide the necessary support and assistance to their customers because they
\nappreciate these valued relationships. <\/p>\n
\n
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\n
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This is the kind of service
\nand quality that helps a consumer understand that the brand they know and trust
\nis still on their side, and working hard to continue the relationship they
\nworked hard to build. <\/p>\n
\n
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\n
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NOTABLE WINNERS<\/p>\n
\n
<\/p>\n
\n- AIA, an Asia Award winner,
\nalso won in the Insurance Company and Provident Fund categories in Hong Kong;<\/li>\n - Hong Kong Sanatorium &
\nHospital received Gold awards in the Eye Surgery Center Category and Platinum
\nawards in the Private Hospital Category;<\/li>\n - Yew Chung Education
\nFoundation has been the Gold winner in the International School category 11 times;<\/li>\n - Sun Hung Kai Properties
\nLimited has won in the Property developer category for 16 years;<\/li>\n - Hong Yip Service Co., Ltd.
\nand Kai Shing Management Services Company Limited have won the Property
\nmanagement company category;<\/li>\n - Caltex has been the Gold
\nwinner in the Petrol Station category for 20 years;<\/li>\n - Golden Phoenix has won in the
\nRice category for 17 consecutive years;<\/li>\n - Centaline Property Agent has
\nbeen the winner in Real Estate\/Property Agent since 2007;<\/li>\n - amp received Gold awards for
\n7 years;<\/li>\n - HKUSPACE has been the
\nPlatinum winner in Continuing Education Institute Category for 8 years;<\/li>\n - Wilson Parking has been the
\nPlatinum winner in Car Parking Category for 9 consecutive years and Link has
\nwon Gold awards in the same category for 6 consecutive years;<\/li>\n - Anthony Fong Tung Shing yet
\nagain won Most Trusted Television Host for News\/Current Affairs and, similarly,
\nDo Do Cheng claimed the Most Trusted Entertainment\/Variety Presenter again.<\/li>\n<\/ul>\n
\n
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ABOUT
\nTHE SURVEY AND TO SEE THE FULL LIST <\/u><\/b><\/p>\n
\n
<\/p>\n
This is not a survey of the
\nreaders of Reader’s Digest<\/i> magazine.
\nIt is an independently commissioned poll, with the results appearing
\nexclusively in Reader’s Digest Hong Kong<\/i>.
\nLeading market research agency Catalyst Research surveyed a representative
\nsample of 8000 individuals from Hong Kong, Malaysia, the Philippines, Singapore
\nand Taiwan to determine which brands consumers trust most. <\/p>\n
\n
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\n
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The survey reveals the
\nbrands, products and services that consumers believe in, over more than 50
\ncategories. <\/p>\n
\n
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\n
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These are the brands that
\nconsumers in Hong Kong turn to and recognise in their daily lives; whether that
\nbe the rice they serve to their family, the shopping mall they frequent, or the
\ninsurance company they turn to.<\/p>\n
\n
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\n
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These are the brands we lean
\ntowards every time we have to make a purchasing decision, the brands that have
\ndemonstrated through consistency and longevity that they are trusted in the
\nminds of ordinary Hong Kong consumers. <\/p>\n
\n
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\n
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Media backgrounder \u2013 Hong Kong’s Most Trusted Brands &
\nMost Trusted Personalities\u00a0<\/b><\/p>\n
#ReadersDigest<\/p>\n<\/p><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The 23rd Annual Survey Reveals The Brands & Personalities We Trust The Most HONG KONG SAR –\u00a0Media OutReach\u00a0– 9 July 2021 –\u00a0Coming off a year where our
trust has never been more tested, with deadly dangers and testing lockdowns,
the 23rd annual survey of Hong Kong’s Most Trusted Brands has been
revealed exclusively in Reader’s …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/16165"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=16165"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/16165\/revisions"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=16165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=16165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=16165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}