\n<\/p>\n
\n Shiseido Taiwan Group advances its deployment in their online shopping platform, combining technology and branding to entice hesitant buyers <\/p>\n
TAIPEI, TAIWAN\u00a0<\/b>–\u00a0Media OutReach<\/a>\u00a0–\u00a06 July
watashi+
Challenges: further
Like the challenges many brand
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Specifically, watashi+ by shiseido taiwan incorporates the following 3
AI Super Salesman helps identify hesitant
Observing the behaviors characteristics of visitors after
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Rita
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For more success stories, please
Shiseido Taiwan Group advances its deployment in their online shopping platform, combining technology and branding to entice hesitant buyers TAIPEI, TAIWAN\u00a0–\u00a0Media OutReach\u00a0–\u00a06 July
2021 – AI SaaS company, Appier (TSE: 4180) today announced the results and learnings of implementing AiDeal solution to
identify hesitant buyers on watashi+ by shiseido taiwan. Shiseido Taiwan Group
introduced timely …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/16087"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=16087"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/16087\/revisions"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=16087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=16087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=16087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n2021 – AI SaaS company, Appier<\/a> (TSE: 4180) today announced the results and learnings of implementing AiDeal<\/a> solution to
\nidentify hesitant buyers on watashi+ by shiseido taiwan. Shiseido Taiwan Group
\nintroduced timely and exclusive promotional coupons to communicate with
\nhesitant buyers individually, allowing watashi+ by shiseido taiwan to
\nsuccessfully increase conversion rates by 47%, add-to-cart ratios by 28%, and
\ntransaction completion rates by 15%.\u00a0<\/p>\n
\n
<\/p>\n
\nby shiseido taiwan comprises of popular skincare, makeup, and sun care brands
\nunder the Shiseido Group: ELIXIR, d program, ANESSA, etc., providing fans of
\nJapanese beauty brands an all-round online-merge-offline (OMO) shopping
\nplatform. The website allows consumers to enjoy their shopping journey with
\nShiseido online through watashi+ by shiseido taiwan, while staying at home due
\nto the pandemic. Through extended collaborations with Appier and accumulating
\nonline traffic, the website uses Appier’s AI computing to produce
\nindividualized online promotions that attract more valuable visitors to the
\nsite to browse and complete purchases. It increases the beauty website’s
\nconversion rate even without discounted prices, while taking care of profit.<\/p>\n
\n
<\/p>\n
\nincrease in conversion rate & non-discounted offers <\/b><\/p>\n
\n
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\nmarketers encounter, watashi+ by shiseido taiwan on one hand needs to use a
\nlimited marketing budget to turn more online leads into customers, reaching
\nsuper standard conversions; on the other hand, to ensure online and offline
\nprices are consistent while differentiating from current promotional events.
\nBased on the above consideration, watash+ by shiseido taiwan decided only took
\nplace in non-discount formats to attract customers.<\/p>\n
\n
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\n
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\nsteps to successfully capture the hesitant buyer<\/b><\/p>\n
\n
<\/p>\n\n
\nthe website’s conversion rate, Appier simultaneously locks in on new members
\nand current members with a purchase history, using machine learning to
\ndifferentiate visitors who are more likely to be stimulated by coupons to
\npurchase.<\/li>\n
\nensuring overall profit, watashi+ uses exclusive face masks as a reward for
\norders over $888 NTD (Approx. $30 USD) to increase conversion rates.<\/li>\n
\nsuccessfully accelerated hesitant buyers to reach the designated order value,
\nincreasing orders completed within 15 minutes by 13%, and orders completed
\nwithin 15-30 minutes by 36%; orders that reached the designated value increased
\nby 61%.<\/li>\n<\/ul>\n
\n
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\nbehaviors<\/b><\/p>\n
\n
<\/p>\n
\nentering the site, AiDeal discovered 2 PM to 3 PM on Wednesday and Thursday are
\nthe peaks of hesitant customer transactions. Machine learning algorithms have
\nalso found different hesitant characteristics between users on watashi+ desktop
\nand mobile. Hesitant characteristics in desktop users include: average mouse
\nclicks of less than 8 times, logging in and visiting the home page, visiting
\nthe website throughout weekdays, browsing through over 7 pages of products and
\nadding products to their shopping cart. Alternately, hesitant characteristics
\nin mobile visitors include: scrolling through less than 3,000 pixels of a page,
\nnew visitors visiting the home page, and browsing through 3 to 4 pages and
\nadding products to their shopping cart. These characteristics are all
\nunidentifiable with traditional marketing tools.\u00a0 <\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nChen, Assistant
\nDepartment Manager, Corporate Marketing Dept.
\nShiseido Taiwan Group, says: “With the recent rising pandemic in Taiwan, physical stores bear the brunt.
\nAs the market began fighting a promotional war to attract consumers, Shiseido
\nacknowledged that only a deeper understanding of consumers’ decision-making
\nprocesses can sustain brand influence. Appier’s AiDeal solution has stimulated
\nfaster purchases from hesitant buyers on the beauty website through differentiated
\noffers. It provides customers with new shopping surprises while ensuring
\nchannel advantages, allowing new and current members to have better online
\nshopping experiences. In response to future states of the pandemic, we will
\nwork with Appier to strengthen our digital marketing to allow customers to
\neasily shop beauty products that are suitable and authentic, without leaving
\nthe house.”<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nvisit Appier’s Success Stories page<\/a>.<\/p>\n<\/p><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"