{"id":16002,"date":"2021-07-02T09:15:00","date_gmt":"2021-07-02T09:15:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2021\/07\/02\/the-nailist-collaborates-with-outrankco-to-improve-digital-capabilities\/"},"modified":"2021-07-02T09:15:00","modified_gmt":"2021-07-02T09:15:00","slug":"the-nailist-collaborates-with-outrankco-to-improve-digital-capabilities","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2021\/07\/02\/the-nailist-collaborates-with-outrankco-to-improve-digital-capabilities\/","title":{"rendered":"The Nailist Collaborates With Outrankco To Improve Digital Capabilities"},"content":{"rendered":"<p> \n<\/p>\n<div id=\"\"><!--<a class=\"format-txt\" href=\"{baseURL}\/View\/{release.id}?_download=1\">View this article in .txt format<\/a>--><\/p>\n<p>SINGAPORE&#13;<br \/>\n&#8211;\u00a0<a href=\"https:\/\/www.media-outreach.com\/\">Media OutReach<\/a>\u00a0&#8211; 2 July 2021 &#8211;<b>\u00a0<\/b><a href=\"https:\/\/thenailist.com\/\">The Nailist<\/a>, a home-grown <a href=\"https:\/\/thenailist.com\/\">Manicure Singapore<\/a> service provider,&#13;<br \/>\ncollaborates with Outrankco to improve its overall digital capabilities.<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>\u00a0<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>With the lack of&#13;<br \/>\nwalk-in customers and people working from home during the Covid-19 period, it&#13;<br \/>\nhas inevitably affected the performance of most brick-and-mortar store, even&#13;<br \/>\nmore so for services that requires close contact with the customers such as <a href=\"https:\/\/thenailist.com\/\">manicure and pedicure services<\/a>. The pandemic&#13;<br \/>\nhas caused an overall decline in revenue and customer engagement rates across&#13;<br \/>\nall Nailist outlets. In light of this issue, they started looking for a digital&#13;<br \/>\nmarketing agency capable of improving their current marketing strategy.<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>\u00a0<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>The Nailist has&#13;<br \/>\nbeen around since 2011, and for the past few years their traditional marketing&#13;<br \/>\nstrategy hasn&#8217;t done much to grow. Moreover with the onset of technology,&#13;<br \/>\npeople are now turning towards online channels to search for information. The&#13;<br \/>\nNailist hopes to capitalize on this trend and seize growth opportunities in the&#13;<br \/>\ndigital economy by implementing digital marketing strategy through Outrankco, a&#13;<br \/>\nSingapore based digital marketing agency specializing in <a href=\"https:\/\/outrankco.sg\/seo-singapore\/\">SEO services<\/a>.<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>\u00a0<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>The collaboration&#13;<br \/>\nis to promote The Nailist website in Google&#8217;s Search Engine Results Pages (SERPs).&#13;<br \/>\nBoth companies strive to bring the website to the first page in Google.&#13;<br \/>\n&#8220;By ranking on the first page in Google, not only it will increase the&#13;<br \/>\ntraffic to our website, it will also generate leads and enquiries for our&#13;<br \/>\nservices&#8221;, said Beverly, marketing manager of The Nailist. &#8220;We are&#13;<br \/>\nalso aiming to retain our existing customer base, at the same time reach out to&#13;<br \/>\nnew customers who are actively searching for our services through social media&#13;<br \/>\nadvertising&#8221;, Beverly added.<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>\u00a0<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>With the Singapore&#13;<br \/>\ngovernment pushing to accelerate digitization, The Nailist is looking into the&#13;<br \/>\nneed to expand into ECommerce platform to build stronger digital capabilities&#13;<br \/>\nand stay competitive.<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>\u00a0<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>For more&#13;<br \/>\ninformation, please visit: <a href=\"https:\/\/thenailist.com\/\">https:\/\/thenailist.com<\/a><\/p>\n<p>#<span style=\"font-size: 1rem\">TheNailist<\/span><\/p>\n<\/p><\/div>\n\n<br \/><a href=\"https:\/\/www.media-outreach.com\/news\/2021-07-02\/84540\/the-nailist-collaborates-with-outrankco-to-improve-digital-capabilities\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE&#13; &#8211;\u00a0Media OutReach\u00a0&#8211; 2 July 2021 &#8211;\u00a0The Nailist, a home-grown Manicure Singapore service provider,&#13; collaborates with Outrankco to improve its overall digital capabilities. &#13; &#13; \u00a0 &#13; &#13; With the lack of&#13; walk-in customers and people working from home during the Covid-19 period, it&#13; has inevitably affected the performance of most brick-and-mortar store, even&#13; more &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/16002"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=16002"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/16002\/revisions"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=16002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=16002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=16002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}