\n<\/p>\n
\n BotBonnie becomes available on Appier today following the acquisition agreement in May <\/p>\n
TAIPEI, TAIWAN\u00a0<\/b>–\u00a0Media
According to Gartner1<\/sup>,
\u00a0<\/p>\n
By adding BotBonnie
\u00a0<\/p>\n
In addition,
\u00a0<\/p>\n
Furthermore,
\u00a0<\/p>\n
Conversational
\u00a0<\/p>\n
“Customers have
\u00a0<\/p>\n
“There is so much synergy
\u00a0<\/p>\n
Following today’s
1<\/span>\u00a0Improve customer experience to gain loyalty<\/a><\/p>\n 2<\/span>\u00a0How conversational commerce will make its voice heard<\/a><\/p>\n 3<\/span>\u00a0Emerging Technologies: Tech Innovators in Conversational AI and Virtual Assistants<\/a><\/p>\n<\/p><\/div>\n\n BotBonnie becomes available on Appier today following the acquisition agreement in May TAIPEI, TAIWAN\u00a0–\u00a0Media
OutReach\u00a0–\u00a022 June 2021 –\u00a0Appier
(TSE: 4180) today announced the launch of BotBonnie, an omnichannel conversational
marketing platform, boosting Appier’s suite of AI-powered solutions that are
designed to help customers intelligently navigate the complex customer journey
on messenger services. The launch today …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/15720"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=15720"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/15720\/revisions"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=15720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=15720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=15720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nOutReach<\/a>\u00a0–\u00a022 June 2021 –<\/span>\u00a0<\/b>Appier<\/a>
\n(TSE: 4180) today announced the launch of BotBonnie<\/a>, an omnichannel conversational
\nmarketing platform, boosting Appier’s suite of AI-powered solutions that are
\ndesigned to help customers intelligently navigate the complex customer journey
\non messenger services. The launch today marks Appier’s debut in the
\nconversational commerce and marketing space, a move that is in line with their
\ncustomer-centric approach to full-funnel marketing strategy. BotBonnie is
\navailable across the Asia Pacific markets in English, Japanese and Traditional
\nChinese.<\/p>\n
\n
<\/p>\n
\ncustomer loyalty is created when businesses help customers solve their
\nproblems, but at the same time, customer service interactions are nearly four
\ntimes more likely to lead to disloyalty than loyalty. Gartner cites the
\ndeployment of chatbots as one strategy to increase digital containment where
\ncustomers can self-serve to solve their issues i.e. freeing up customer service
\nagent’s time to work on solving priority issues for customers. An omnichannel
\nchatbot platform like BotBonnie is adept at identifying marketing scenarios and
\noffers great flexibility for customers to implement their chat solutions in one stop across multiple messaging
\nchannels, so businesses can boost sales and build customer loyalty. <\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nto Appier’s suite of AI-powered solutions, Appier customers can benefit from
\nthe full strength of an AI-informed platform and analytics to navigate the
\nentire customer journey seamlessly across offline and online environments. Data
\nenrichment from conversational data analysis can contribute to the learning
\ncapabilities of AI models and enable more robust predictions of customer
\nbehaviour and take personalized services to the next level. <\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nBotBonnie can foster Appier’s product synergy from user prospecting and
\nacquiring, retention and engagement to the transaction. By leveraging
\nconversational AI chatbot, customers can identify and retarget high LTV
\ncustomers through CrossX advertising solutions, then direct customers to the
\nsocial media channels like Facebook Messenger, LINE and even Google Business
\nMessages to continue automatic customer engagement. By analyzing customers’
\ninteractions, AIQUA can trigger personalized web\/app pushes or AiDEAL can
\ndeliver suitable coupons to convert new users to customers. <\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nconversational data analysis allows companies to better understand customer
\ntrends and adjust the level of personalization at every touchpoint. For
\ninstance, customers can benefit from the conversational unstructured data
\nutilized by AIXON, Appier’s data science platform to generate valuable business
\ninsights and enhance prediction accuracy. <\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\ncommerce is a global phenomenon on the rise as total spend over conversational
\ncommerce channels will reach $290 billion by 2025 globally; rising from $41
\nbillion in 2021. This is a 590% increase over the next four years. The entire
\nsales process, from product discovery to checkout, can be handled by chatbots2<\/sup>.
\nGartner3<\/sup> predicts that\u00a0by 2023, 40% of enterprise applications
\nwill have embedded conversational AI from below 5% today. BotBonnie’s expertise
\nin FMCG, chain store, finance, education, automobile and e-commerce will
\nfurther speed up Appier’s customer expansion.<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nfueled the growth of commerce in Asia as the pandemic continues to loom over
\nthis region the past year and a half. Retailers and eCommerce brands have
\ncontributed to the maturity of conversational commerce, and AI chatbots can
\nlead to more natural interactions for customers to engage with commerce on
\nmessengers,” said Chih-Han Yu, CEO and co-founder of Appier. “Adding BotBonnie
\nto our product lineup of AI solutions lets us extend our capability to
\nmessenger engagement and our customers can tackle all aspects of the customer
\njourney in one-stop with Appier. Businesses looking to thrive in the new normal
\nhave to embrace the customer-centric approach and hop on the conversational
\nmarketing train because it has the power to turn a customer into a returning,
\nloyal customer.”<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nbetween BotBonnie and Appier, and today’s launch will truly bring the complete
\nomnichannel experience for our customers to achieve hyper-personalized
\nexperiences across the entire customer journey from offline to online,” added
\nRoy Lo, CEO and co-founder of BotBonnie. “Joining Appier enables BotBonnie to
\nexpand our services to the world. Combining Appier’s strong AI and data
\nanalysis capabilities with BotBonnie’s experience in conversational commerce, I
\nbelieve our products will really bring to life the power of conversational
\nmarketing to our customers in Asia Pacific and help them succeed and thrive in
\nthe new normal.”<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nclosing of the acquisition of BotBonnie, their employees will now formally be
\nAppier employees and continue their operations under Appier. CEO Roy Lo, will
\ncontinue his role to lead the BotBonnie team, partnering with the team at
\nAppier to bring greater alignment and synergy to all customers.<\/p>\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"