\n<\/p>\n
SINGAPORE –\u00a0Media OutReach<\/a>\u00a0-
\u00a0<\/p>\n
Henry Low, Country Manager, Amazon
\u00a0<\/p>\n
Key Finding #1: More than half of
\u00a0<\/b><\/p>\n
Across
\u00a0<\/p>\n
Amazon sees this similar trend
\u00a0<\/i><\/b><\/p>\n
Key Finding #2: Gen Z shoppers in Singapore most
\u00a0<\/b><\/p>\n
While majority of
\u00a0<\/p>\n
Shoppers looking
\u00a0<\/p>\n
Key Finding #<\/b>3: While 90 per cent of Singaporeans were already seasoned
\u00a0<\/p>\n
According to the study findings, Clothing
Key Findings #4: 85 per
\u00a0<\/b><\/p>\n
Of all the
Key Finding #5: <\/b>Gen
\u00a0<\/b><\/p>\n
With the introduction of
\u00a0<\/p>\n
While 27 per cent of Gen Z
\u00a0<\/p>\n
Lastly, with the majority of
\u00a0<\/b><\/p>\n
Prime Day Returns to Singapore on June 21 and 22<\/b><\/p>\n
\u00a0<\/p>\n
In the lead up to and on
\u00a0<\/p>\n
Prime Day kicks off on
More than half of Gen Z
shoppers in Singapore say they will consciously support businesses that give
back to the community when shopping online Comparing overall spending for the past
year, Gen Z spent the most on Clothing and Accessories, while Millennial and
Gen X loaded up on Groceries 41 per cent of shoppers polled
…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/15379"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=15379"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/15379\/revisions"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=15379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=15379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=15379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n9 June 2021 –\u00a0<\/b>(NASDAQ: AMZN) <\/b>Amazon Singapore today released
\nthe results of a nationwide survey on consumer shopping behaviour in the past
\nyear, conducted by YouGov<\/a>.\u00a0Surveying
\n1,207 adults in Singapore, the study sought to explore the online shopping
\nbehaviour across three main generational groups in the country \u2013 Gen Z (born 1997 to 2009), Millennial (born 1981 to
\n1996) and Gen X (born 1965 to 1980) and looked at the items purchased in the
\npast year, the impact COVID-19 had on shopping habits, and if the behavioural
\nchange is likely to shift post-pandemic. <\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nSingapore<\/b>
\nsaid: “Customer obsession has
\nalways been at the heart of Amazon’s business globally. By keeping our finger
\non the pulse of changing consumer trends and behaviour, we ensure the user
\nexperience is optimised for customers’ shopping preferences. Armed with a
\ndeeper understanding of the trends shaping multigenerational shopping habits
\namong our customers, Prime Day 2021 – held on June 21 and 22 – is a prime
\nmoment for Amazon to deliver exceptional savings on thousands of deals to all
\ngenerations of Amazon Prime members in Singapore.” <\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nSingapore shoppers are #ShopLocal fans, with Gen X-ers being the biggest
\nsupporters<\/b><\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\ngenerations, more than half of the
\nrespondents said that they will choose to
\nsupport local sellers over buying the same product from an international seller
\nif there are no price differences. Living up to their
\nword, the study finds 48 per cent of Gen X shoppers confirming that they bought
\nfrom local brands in the past 1 week or more recently, followed closely by
\nMillennial (44 per cent) and Gen Z (34 per cent). <\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\namong shoppers in our online store. In 2020,
\nAmazon.sg welcomed more than 12,000 small businesses in Singapore, all of whom participated in Prime Day for the first time
\never. This year, there are more than double the number of small businesses
\nparticipating in Prime Day. Local sellers who
\nparticipated in Prime Day observed stronger
\nsales numbers during Prime Day than other months. Shoppers keen to support
\nlocal and small businesses should visit Amazon’s small business storefront<\/a><\/u>
\nthis Prime Day. <\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nlikely to consciously support businesses that give back to the community when
\nshopping online<\/b><\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nall shoppers polled said they will support organisations that have a charitable
\ncomponent, 63 per cent of Gen Z shoppers said that for the same product, they
\nwould rather buy from a seller that gives back to the local community, versus
\none that does not, compared to 55 per cent of both Millennial and Gen X
\nshoppers, the study revealed. <\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nto give back to the community can support local non-profit organisations (NPOs)
\nthrough initiatives like the Amazon X Retail for Good Wishlist<\/a> programme. A joint effort with
\nthe National Volunteer and Philanthropy Centre (NVPC), the programme lets shoppers
\npurchase items listed on participating NPOs’ wish lists, while Amazon offers a nominal
\ndonation to each NPO on board to kickstart the programme. NPOs on the Wishlist
\nprogramme include Singapore Children’s Society, Blessings in a Bag, Children’s
\nWishing Well, Club Rainbow, The Food Bank Singapore, Singapore Red Cross, SOSD,
\nNew Hope Community Services, Arc Children’s Centre, SHINE Children and Youth
\nServices, The Singapore Association for the Deaf, and Willing Hearts. Amazon welcomes more NPOs to join the programme to further
\nfacilitate the Wishlist donation drive
\nefforts.<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nonline shoppers before the pandemic, the “new normal” saw shoppers spending
\nmost on Clothing & Accessories across generations<\/b><\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\n& Accessories top the most popular product categories across all shoppers
\npolled, followed by Health & Personal Care, and Groceries:<\/p>\n
\n
<\/p>\n\n
\n Accessories (59 per cent)<\/b><\/li>\n<\/ol>\n\n
\ncategory was the most-shopped among Gen Z (64 per cent), with the group
\nspending 34 per cent of their total online spend \u2013 the highest compared to the
\nother generation groups.<\/li>\n<\/ul>\n\n
\n Care (47 per cent)<\/b><\/li>\n<\/ol>\n\n
\nZ’s were the most health conscious, spending the highest proportion of their
\ntotal online spend (25 per cent) on Health and Personal Care products.\u00a0\u00a0<\/li>\n<\/ul>\n\n
\n
\ncontributed to the highest proportion of Millennial’s (36 per cent) and Gen X’s
\n(43 per cent) online spending. More Gen X (19 per cent) and Millennial (18 per
\ncent) grocery online shoppers also carted out groceries online for the first
\ntime due to the pandemic.<\/li>\n<\/ul>\n
\ncent of shoppers polled started buying Pet Supplies online due to the pandemic
\nand said they would continue to buy Pet Supplies moving forward<\/b><\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nproduct categories purchased since the start of the pandemic, shoppers across
\nthe generations said they will continue to buy the following online as often or
\nmore. <\/p>\n
\n
<\/p>\n\n
\n cent)<\/b><\/li>\n<\/ol>\n\n
\nby Millennial (90 per cent) and Gen X (88 per cent) pet supplies shoppers, with
\nboth generations driving demand in the Pet Supplies category.<\/li>\n<\/ul>\n\n
\n per cent)<\/b><\/li>\n<\/ol>\n\n
\ncontinue to buy Beauty and Skincare products, compared to 85 per cent of Millennial and 75 per
\ncent of Gen X shoppers.<\/li>\n<\/ul>\n\n
\n
\nshoppers emerged the most voracious readers with 82 per cent indicating they
\nwould continue to purchase Books online moving forward.<\/li>\n<\/ul>\n
\nX puts safety first while Gen Z motivated by wider international selection to
\nshop online; low prices continue to motivate shoppers across generations<\/b><\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nsocial distancing measures and heightened public health alerts, 2 in 5 Gen X
\nshoppers (39 per cent) said the ability to avoid public spaces and stay safe is
\na key motivator for online shopping. <\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nshoppers said the availability of international selection is a crucial online
\nshopping motivator, the highest compared to their Millennial and Gen X counterparts.
\n<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nSingaporeans identifying as Bargain Hunters (32 per cent) and 41 per cent
\nsaying that lower prices are the top motivator for online shopping, it comes as
\nno surprise that 23 per cent of shoppers rely on product comparison sites when
\nmaking online shopping decisions.<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nPrime Day, shoppers across Singapore \u2013 whether it be Bargain Hunters, Practical
\nShoppers, Shopaholics or Informed Buyers \u2013 can gain exclusive access to a wide
\ninternational selection of product categories, limited time offers, new
\nlaunches, and get amazing deals and savings socially distanced and safely
\nwithin the comforts of home.<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nMonday, June 21 and runs through Tuesday, June 22, offering Prime members the
\nchance to spend less and cash in more savings. For more information on Prime
\nDay, visit amazon.sg\/primeday<\/a>. <\/p>\n<\/p><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"