\n<\/p>\n
\n MSIG Mingtai Insurance doubles down on their customer-centric approach to marketing and service powered by AI <\/p>\n
TAIPEI, TAIWAN\u00a0<\/b>–\u00a0Media
\u00a0<\/p>\n
The two companies began collaborating
<\/p>\n
<\/p>\n
\n<\/ol>\n
“We want to make
\u00a0<\/p>\n
Appier was able to
Success scenario 1: Target high value
Rich content such as blog articles, product
Success Scenario 2:
For the recent launch
Established in 1960,
For more success
\nOutReach<\/a>\u00a0–\u00a03 June 2021 –<\/span>\u00a0<\/b>AI SaaS company, Appier<\/a>
\n(TSE: 4180) and Mingtai
\nInsurance<\/a> (Mingtai), of parent company Mitsui
\nSumitomo Insurance Group (MSIG) supercharges digitization with
\nAI-informed analytics from Appier. Born with a customer-centric approach to
\ninsurance, MSIG Mingtai Insurance cracks the code on their marketing campaigns
\nand service incidents with insights and data powered by AI. <\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nsince 2018 and today’s joint release highlights the impact of the collaboration
\nbetween the two companies:<\/p>\n
\n
<\/p>\n\n
\n industry average<\/li>\n
\n vs. Q3)<\/li>\n
\n
<\/p>\n
\nselecting insurance products easy for our customers, so we’ve been actively
\nadopting innovative technologies in recent years. We began working with Appier
\nin 2018 to produce AI-informed analytics and insights into our promotional
\ncampaigns and service procedures, two major challenges in the digitization
\nprocess”, said Zhi Chang Li, Executive Vice President, MSIG Mingtai Insurance.
\n“Appier’s AI technologies make customers feel at home when they visit our
\nwebsites, allowing us to not only introduce our products to potential customers
\nbut build a better, closer relationship with our existing client base. Better
\nstill, Appier significantly improved our conversion rates and the percentage of
\nhigh-value users. We will continue to work with them to uncover even more
\nmarketing opportunities as we lead the way for the application and development
\nof insurance technologies in Taiwan and Asia,” he added.<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nhelp Mingtai address years of pain points with Appier’s data science platform, AIXON<\/a>
\nand customer marketing platform, AIQUA<\/a>
\nfor their various product suites. Challenges of a longer purchase and renewal
\ncycle especially with property insurance and issues with making the right recommendations
\nto their customers without a complete view of their customer profiles, were
\nalso improved. Here is how Mingtai tackled these barriers:<\/p>\n
\n
<\/p>\n\n
\n to take control of their marketing activities across various digital
\n channels in a one-stop manner, and automatically deploys tools to
\n communicate with users across the sales funnel for effective lead
\n conversion.<\/span><\/li>\n
\n enriches Mingtai’s customer data by labelling users’ interests and
\n keywords to more accurately identify them based on existing CRM data.<\/span><\/li>\n
\n built in AIXON can identify customer groups based on keywords and interest
\n tags and target them with tailored personalised messages to increase
\n conversion rates and reduce interference of messages.<\/li>\n<\/ol>\n
\n
<\/p>\n
\ncustomers to achieve desired goals across all stages of the customer journey. <\/p>\n
\n
\n
\n
<\/p>\n
\ninformation and news releases featuring industry collaborations or awards are
\ntools that can be deployed to customers at various stages of the customer
\njourney. The intelligent deployment of these content can help achieve goals of
\nacquiring new customers, increasing loyalty or revenue. Combine this with the
\n360-view of the customer along with an AI engine, Mingtai was able to label its
\nwebsite’s rich content with different topics that matches with different
\ncustomer groups, and effectively target the right content to the right audience
\nat the right time and achieved its desired goals of communicating effectively
\nto customers across stages of the customer journey.<\/p>\n
\n
\n
\n
<\/p>\n
\nAn agile marketing strategy based on immediate feedback on Chelian
\nYushou UBI Automobile Comprehensive Insurance<\/a> (Usage-Based Insurance)<\/p>\n
\n
\n
\n
<\/p>\n
\nof their new product, Chelian Yushou UBI Automobile Comprehensive Insurance,
\nMingtai uses Appier’s data science platform, AIXON, to target high-value users
\nmore accurately and perform personalised communication for segmented audiences.
\nComplementing AIXON with AIQUA, Mingtai was able to expand the reach of the
\naudience and delivered a more personal service experience for their customers. <\/p>\n
\n
\n
\n
<\/p>\n
\nMingtai Insurance is one of the earliest insurance companies established in
\nTaiwan. Over the years, their customer-centric approach to insurance and
\ndedication to customer satisfaction has won the trust of their customers.
\nRecently, Mingtai also embarked on a digital transformation journey, in
\ncollaboration with parent company MSIG to accelerate its capabilities in big
\ndata, AI, digital marketing and blockchain and marked the beginning of the
\nAppier-MSIG Mingtai Insurance collaboration which started in 2018. <\/p>\n
\n
\n
\n
<\/p>\n
\nstories, please visit Appier’s
\nSuccess Stories page.<\/a><\/p>\n