HONG KONG SAR – Media OutReach<\/a> – 25 May 2021 –\u00a0<\/p>\n Launching Mill\u00e9simes Alsace DigiTasting\u00ae<\/a><\/b>, the first online trade show with real-life tastings organised by cross-industry experts, is a bold and innovative move by the French region of Alsace.<\/i><\/p>\n With the show only a few days away, the CIVA (Interprofessional Wine Board of Alsace) has published some preliminary statistics. And it’s a real success! CIVA also unveiled the programme of talks to take place during the show.<\/i><\/p>\n
A record number of registrations!<\/b><\/p>\n
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A series of talks designed for professionals!<\/b><\/p>\n
In response to the expectations
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These presentations will be
http:\/\/www.millesimes-alsace.com\/<\/a><\/p>\n Facebook : Instagram :
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\nby the dynamism of Alsatian vineyards, the Mill\u00e9simes Alsace Show will adopt an
\nentirely new format this year by bringing together the physical and digital worlds.
\nParticipants will be able to enjoy the wines from the comfort of their own home.
\nThe tastings will be guided remotely by the producers’ live
\ncommentaries. This new format has been
\ndevised on an international scale and marks a page-turning moment for any vineyard
\nand its PDO wines.<\/p>\n
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\nshow was an immediate success, right from the registration stage. After a week,
\nthe fair had already attracted more than 900 business visitors, topping its
\n2018 edition. To date, more than 3,500 visitors have already registered, with
\nplenty more to come. Many French professionals have already
\nregistered, but the show seems to be even more successful beyond France’s
\nborders. International visitors currently account for 70% of attendees and are
\nfrom all over the world (almost 50 countries!) The top\u00a05 most represented
\nexport markets are the UK, USA, Italy, Taiwan, and Canada. The news of the
\nlaunch generated much excitement in Asia and throughout North America, as well
\nas across Europe from west to east.<\/p>\n
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\nattendees will be able to interact with any of the 100 exhibiting wineries via
\nan integrated appointment booking system and video platform.<\/p>\n
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\nof industry professionals, the show will feature a series of three
\npresentations, as part of its ‘interface of ingenuity and popularity’ (Carrefour
\ndes tendances<\/i>) to provide the participants with more in-depth knowledge of
\nAlsace’s vineyards. International speakers and Alsatian producers will host
\nthese talks:<\/p>\n
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\n‘New
\nconsumer trends: seize opportunities with Alsace wines’<\/p>\n
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\n‘Protecting
\npeople and nature: more than a trend, it’s a priority for Alsace.’<\/p>\n
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\n‘Alsace,
\nan open-air showcase of all the soil types in the world.’\u00a0 <\/p>\n
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\navailable in French, English, and Japanese and are for official participants
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