Twitter helps fans to share their excitement for the new single
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SEOUL, SOUTH
The most tweeted time was from midnight
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Prior to the release of
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BTS
Embeddable
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Fans
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YeonJeong
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K-pop
\nwith special emojis like <\/i>![](\"https:\/\/www.media-outreach.com\/Release\/templates\/images\/socialMedia\/iconmonstr-twitter-1-24.png\"\/)
#BTS_Butter<\/i><\/a>, lyric <\/i>#SmoothLikeButter<\/i><\/a> and BTSARMY shoutout <\/i>#Got_ARMY_Behind_Us<\/i><\/a>
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\nKOREA –\u00a0Media
\nOutReach<\/a>\u00a0– 24 May 2021 –\u00a0BTS fans ‘ARMY’ are loving BTS’ new single, ‘Butter’, and are showing their
\npassion on Twitter, where fans Tweeted about ‘Butter’ over 31 million times
\nworldwide on launch day, and more than 300 million Tweets in a month leading up
\nto the single’s release. ‘Butter’ was released on May 21st at midnight ET,
\nfollowed by a world premiere performance on May 23rd at 8pm ET at the 2021 Billboard
\nMusic Awards (BBMAs).<\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/151579\/BTS.gif#image-151579\"\/)
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\nto 1AM ET on May 21st when ‘Butter’ was released, with 5 million tweets per
\nhour.<\/p>\n
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\n‘Butter’, Twitter launched special emojis for BTS’s fans around the world to
\nshare their excitement for the single’s launch. Each emoji could be added to
\nTweets using the hashtags #BTS_Butter<\/a>
\nwith Butter logo, as well as #BTS<\/a>,
\n#\ubc29\ud0c4\uc18c\ub144\ub2e8<\/a>
\nand #BTSARMY<\/a> with BTS and ARMY’s yellow logo.
\nTwitter also surprised ARMY by releasing two new hashtags #SmoothLikeButter<\/a>, <\/i>with a melting butter image reflecting the lyrics, and <\/i>#Got_ARMY_Behind_Us<\/a>, <\/i>to
\nshow BTS’s love towards ARMY, following the single’s release on May 21st.<\/p>\n
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\nalso released Tweets for ‘Butter’ via BTS’s official handle, @<\/a>bts_bighit<\/a>, and BTS members’ handle, @BTS_twt<\/a>.
\nFollowing the release of ‘Butter’, BTS won the ‘Top Social Artist Award’, ‘Top
\nDuo\/Group’, ‘Top Selling Song’, and ‘Top Song Sales Artist’ at the Billboard
\nMusic Awards (BBMAs) held on May 24th. Of note, BTS won the ‘Top Social Artist
\nAward’ for the fifth consecutive year. During the BBMAs, BTS also performed
\n‘Butter’ and expressed their gratitude to fans around the world. During the
\nthree hours from 2pm to
\n5pm ET when the BBMAs were held, fans worldwide sent over 14.4 million
\nTweets related to BTS.<\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/151432\/BTS-Butter.png#image-151432\")
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\nLink: https:\/\/twitter.com\/bts_bighit\/status\/1395641306429284360<\/a><\/p>\n
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\nin countries including South Korea, the United States, Indonesia, Brazil,
\nJapan, the Philippines, Mexico, Thailand, India, and Peru were among the most
\nvocal in their anticipation for and celebration of ‘Butter’ on Twitter, driving
\nthe most conversations. Fans across the world used the following hashtags to
\ntalk about ‘Butter’ and share their excitement:<\/p>\n
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<\/p>\n#BTS_Butter<\/a><\/p>\n
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<\/p>\n#BTS<\/a><\/p>\n
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<\/p>\n#\ubc29\ud0c4\uc18c\ub144\ub2e8 (BTS)<\/a><\/p>\n
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<\/p>\n#BTSBackWithButter<\/a><\/p>\n
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<\/p>\n#BTSARMY<\/a><\/p>\n
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<\/p>\n#SmoothLikeBTS<\/a><\/p>\n
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<\/p>\n#GetItLetItRoll<\/a><\/p>\n
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<\/p>\n#ButterToday<\/a><\/p>\n
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<\/p>\n#SpreadTheButter<\/a><\/p>\n
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<\/p>\n#SmoothLikeButter<\/a><\/p>\n
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\nKim, Head of Global K-pop Partnerships at Twitter, said, “#BTSARMY<\/a>
\nis very passionate and well-known for their love for new BTS releases, and
\n‘Butter’ showed their fans reaching new heights in celebrating their favorite
\nartists. From sharing their anticipation for the new single, to sharing their
\nreactions as it happened, to commemorating the sights and sounds of the music
\nvideo starting right after the release, BTS’ fans shared all of this together
\nvia Twitter. Twitter will continue to support BTS and ARMY staying connected
\nthrough public conversations worldwide without any barriers.”<\/p>\n
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\nfans are finding more ways to stay informed about their favorite artists by
\nusing Twitter Topics. Topics are another way to see the most interesting and
\nrelevant content about the things that they care about, whether it is BTS,
\nBLACKPINK, NCT, SEVENTEEN, ITZY or any of their other favorite K-pop artists.
\nMusic fans can join the conversations about #KpopTwitter<\/a>
\nright now to get real-time updates about their favorite K-pop artists and more.<\/p>\n<\/p><\/div>\n