HONG KONG SAR – Media OutReach<\/a> – 21 May 2021 – Gautam Param and Leon Chen started meal replacement company Sustenance<\/a> to solve this key issue that most of us are facing \u2013 “I wanted a simple way to eat healthy without putting my diet at the center of my life. I didn’t like other options in the market, they had lots of artificial junk and were too far away from nature to be considered an actual meal.”<\/p>\n \u00a0<\/b><\/p>\n Noting this gap in the market, the duo wanted \u00a0<\/b><\/p>\n “The idea behind \u00a0<\/p>\n Gautam added that Sustenance is suitable for \u00a0<\/p>\n The winning factor of Sustenance over a \u00a0<\/p>\n “Science has \u00a0<\/p>\n “Nobody wants to \u00a0<\/p>\n This is the unique proposition of meal \u00a0<\/b><\/p>\n Most of their customers started out as \u00a0<\/p>\n “These people who were initially on the fence \u00a0<\/p>\n Its pool of customers has grown to several \u00a0<\/p>\n The company has grown by more than six times![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/151340\/sus.jpg#image-151340\")
<\/p>\nSustenance’s extra-rich cacao shakes<\/h5>\n
\nto offer people with minimally processed products that use real food
\ningredients from premium suppliers. Their products contain plenty of protein
\nand fiber and minimal bad stuff like saturated fat and artificial junk. <\/p>\n
\nSustenance is simple — we want to make it simple and painless for people to
\neat healthy. We want to empower people to lead healthy, disease-free lives
\nwithout having to put diets at the centre of their lives,” said Gautam. <\/p>\n
\ntime-starved people like busy workers who prefer quick, yet healthy meals.
\nThere are also some who turn to Sustenance to incorporate it as part of their
\ndiet to lose weight. <\/p>\n
\nconventional meal is its convenience. If you are short on time, can’t find
\naffordable options or healthy food around you, then Sustenance’s meal shakes
\nmake a good alternative to unhealthy food.<\/p>\n
\nestablished that consistently eating healthy is a behavioural problem, not a
\nknowledge problem. People know what eating healthy means, but they struggle
\nwith doing it consistently in the long run because of the hassle.”<\/p>\n
\nspend their lunch break queuing (up for food), spend a bomb eating grain bowls
\nevery day, or spend an hour cooking and cleaning up during weekdays. If we can reduce
\nthe friction to eating healthier, many people would eat healthier more
\nconsistently.”<\/p>\n
\nreplacements – they serve as a “backup option” that is readily available
\nanytime, anywhere.<\/p>\n
\nnon-believers who never tried any meal replacements before. However, after buying
\nand trying their products, they instantly became converts. <\/p>\n
\nend up being regular customers and making many repeat purchases. They would
\nthen recommend it to their family and friends — this is our main source of
\ngrowth.”<\/p>\n
\nthousands over the past 12 months, and its products are rated 4.9 out of 5.0 stars
\nacross hundreds of reviews on Google and Facebook. Many of these reviews talk
\nabout the unexpected deliciousness of the shakes despite its green appearance,
\nand how filling they are.<\/p>\n
\nin 2020 and started selling in Hong Kong and Australia in March 2021. They plan
\non entering two more markets by the end of 2021.<\/p>\n