\n<\/p>\n
\n New study finds emerging markets are driving rapid social networking growth and a shift to live video and voice interaction <\/p>\n
BEIJING, CHINA –\u00a0Media OutReach<\/a>\u00a0-
Frost & Sullivan’s
Emerging markets drive substantial live social
Emerging markets in Southeast Asia, India,
“We expected to find strong social networking
Whereas the global median age was 30.9 years
This young population profile combines with
Live social dating market grows as culture and
Rapid live social market growth is not only
Live social dating growth in emerging markets
Gabriel explained, “Users in emerging markets
Major live social dating segment players in
Strong demand drivers point to continued
As young users increasingly demand video- or
New study finds emerging markets are driving rapid social networking growth and a shift to live video and voice interaction BEIJING, CHINA –\u00a0Media OutReach\u00a0-
10 May 2021 – Demand from young
populations in emerging markets is driving rapid global social
networking market growth and a concurrent shift to live video and voice
applications. These findings …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/14589"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=14589"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/14589\/revisions"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=14589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=14589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=14589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n10 May 2021 – Demand from young
\npopulations in emerging markets is driving rapid global social
\nnetworking market growth and a concurrent shift to live video and voice
\napplications. These findings come from new research released by Frost &
\nSullivan, the Growth Partnership Company.<\/p>\n
\n
<\/p>\n
\nreport, entitled Social Networking in Emerging Markets, finds that the global
\nlive social market\u2014which refers to social networking applications that focus on
\nlive video and voice interaction\u2014is expected to show a compound annual growth
\nrate (CAGR) of 26.6% to more than triple in size from 19.7 billion USD in 2019
\nto 64.1 billion USD in 2024. In the same period, live social revenue from
\nemerging markets is forecast show a significantly higher CAGR of 41.7% to rise
\nfrom 1.5 billion USD in 2019 to 8.6 billion USD in 2024.<\/p>\n
\n
<\/p>\n
\nmarket growth<\/b><\/p>\n
\n
<\/p>\n
\nPakistan, the Middle East, and Africa are driving an increasingly large
\nproportion of this live social market growth. Young populations, rapid economic
\ngrowth, and advanced mobile internet technology rollout mean growth in these
\nmarkets is on track to significantly outpace the global average. <\/p>\n
\n
<\/p>\n
\nmarket growth in emerging markets, but were surprised to see how quickly the
\ncontribution of these markets is increasing, particularly in the live social
\nspace,” said Gabriel Lu, Partner at Frost & Sullivan. “The proportion of
\nglobal live social revenue arising from emerging markets is forecast to grow
\nfrom 7.6% in 2019 to 13.4% in 2024 as these markets account for a higher portion
\nof live social market growth. Apps such as Uplive and Bigo are increasingly
\ndelivering products tailored to meet the needs of young users in emerging
\nmarkets.”<\/p>\n
\n
<\/p>\n
\nin 2019, Malaysia’s was 30.3 years, Indonesia’s was 29.7 years, India’s was
\n28.4 years, and the Philippines’ was just 25.7 years. Large population bases and high proportions
\nof younger generations in emerging markets jointly point to huge potential user
\nbases for social networking. The combined social networking user base in
\nemerging markets is approximately 1.6 billion, which is about 60% larger than
\nthe user base in developed economies (the US and Western Europe).<\/p>\n
\n
<\/p>\n
\nstill spotty mobile internet coverage in many of these markets to represent
\nsignificant social media market growth potential, especially when compared to
\nrelatively mature developed markets. For example, South Asia and Sub-Saharan
\nAfrica alone account for approximately 67% of the world’s total population
\nwithout access to mobile broadband internet connections. <\/p>\n
\n
<\/p>\n
\ntechnology evolves<\/b><\/p>\n
\n
<\/p>\n
\nbeing felt in the live video and voice segments, but is also driving explosive
\ngrowth in the online dating market. The online dating market was worth 5.4
\nbillion USD globally in 2019 and is forecast to show a CAGR of 23.8% to reach
\n15.7 billion USD by 2024. <\/p>\n
\n
<\/p>\n
\nis on track to far exceed that of developed markets. Emerging markets accounted
\nfor just 11.1% of global online dating revenue in 2019, but above-average
\ngrowth means that they should account for 18.2% of revenue by 2024.<\/p>\n
\n
<\/p>\n
\ngenerally prefer face-to-face communication to traditional text messaging,
\nwhich still dominates most developed market dating apps. For example, cultural
\nand religious customs in some emerging markets might frown upon in-person
\ndating, leading young people to engage in relationships that are primarily or
\nentirely carried out via video and voice chat.”<\/p>\n
\n
<\/p>\n
\nthese markets include: Tinder, Badoo, Happn, Lamour, and Azar.<\/p>\n
\n
<\/p>\n
\ngrowth in emerging markets<\/b><\/p>\n
\n
<\/p>\n
\nvoice-based live social networking, social and economic factors suggest that
\nemerging markets will continue to be the key drivers of global social
\nnetworking market growth. These factors include: young populations; rapid
\neconomic growth; increasing internet penetration; mobile internet technology
\nupgrades; and growing willingness to pay for online services.<\/p>\n<\/p><\/div>\n\n
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