{"id":13856,"date":"2021-04-07T06:30:00","date_gmt":"2021-04-07T06:30:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2021\/04\/07\/digital-marketing-grew-in-importance-as-the-top-digital-skill-needed-for-business-viability-in-post-pandemic-era-ntuc-learninghub-survey\/"},"modified":"2021-04-07T06:30:00","modified_gmt":"2021-04-07T06:30:00","slug":"digital-marketing-grew-in-importance-as-the-top-digital-skill-needed-for-business-viability-in-post-pandemic-era-ntuc-learninghub-survey","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2021\/04\/07\/digital-marketing-grew-in-importance-as-the-top-digital-skill-needed-for-business-viability-in-post-pandemic-era-ntuc-learninghub-survey\/","title":{"rendered":"Digital Marketing Grew In Importance As The Top Digital Skill Needed For Business Viability In Post-Pandemic Era: NTUC LearningHub Survey"},"content":{"rendered":"<p> \n<\/p>\n<div id=\"\">\n                            <!--<a class=\"format-txt\" href=\"{baseURL}\/View\/{release.id}?_download=1\">View this article in .txt format<\/a>--><\/p>\n<ul>\n<li>Digital Marketing skills have&#13;<br \/>\ngrown in importance as the top competency required for business viability, as&#13;<br \/>\nvoted by 50% of employers in 2021 vs 44% of them in 2020.<\/li>\n<li>Data Analysis (36%) and Project&#13;<br \/>\nManagement (35%) skills also remain the top digital skills coveted by employers<\/li>\n<li>The digital skills which have&#13;<br \/>\ngrown in importance include: Basic IT Support (33% in 2020 vs 34% in 2021), Cybersecurity&#13;<br \/>\n(27% in 2021 vs 25% in 2020), Governance, Risk Management &amp; Personal Data&#13;<br \/>\nProtection (24% in 2021 vs 22% in 2020), AI Machine Learning (22% in 2021 vs&#13;<br \/>\n20% in 2020) and Robotic Process Automation (20% in 2021 vs 17% in 2020)<\/li>\n<\/ul>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>SINGAPORE &#8211;\u00a0<a href=\"https:\/\/www.media-outreach.com\/\">Media OutReach<\/a>\u00a0&#8211;\u00a07 April 2021&#13;<br \/>\n&#8211; As consumers alter their retail behaviour due to&#13;<br \/>\nthe pandemic, companies have increasingly turned to digital marketing as a&#13;<br \/>\nmeans to reach out to their customers. Digital Marketing skills have therefore grown in importance as the&#13;<br \/>\ntop competency required for business viability, as voted by half of employers&#13;<br \/>\nin Singapore (50% in 2021 vs 44% in 2020).<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/139196\/A5ESRPressRelease.jpg#image-139196\" width=\"500\"\/><\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>In&#13;<br \/>\naddition, business leaders recognise the need to&#13;<br \/>\nanalyse data to seize opportunities through informed decision-making and&#13;<br \/>\nproject manage the business transformation. Data&#13;<br \/>\nAnalysis (36%) and Project Management (35%) skills have thus remained the top&#13;<br \/>\nin-demand digital skills in 2021, cementing their position as evergreen competencies&#13;<br \/>\nin demand by employers in the future of work.<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>These were some of the key findings in the recent <a href=\"https:\/\/www.ntuclearninghub.com\/\">NTUC LearningHub<\/a> (NTUC LHUB)&#8217;s&#13;<br \/>\nEmployer Skills Survey report. The survey, which was conducted in February 2021&#13;<br \/>\nwith business leaders across Singapore, aimed to uncover the most in-demand&#13;<br \/>\nskillsets a year after the pandemic. The findings include the top skills by&#13;<br \/>\nindustry cluster: Built Environment, Essential Domestic Services, Lifestyle,&#13;<br \/>\nManufacturing and Professional Services, and Trade and Connectivity.<span class=\"normaltextrun\"\/><\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>\u00a0<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>Amid&#13;<br \/>\nthe business imperative to transform digitally, many digital skills have grown&#13;<br \/>\nin importance. These include Basic IT Support (33% in&#13;<br \/>\n2020 vs 34% in 2021), Cybersecurity (25% in 2020 vs to 27% in 2021),&#13;<br \/>\nGovernance, Risk Management &amp; Personal Data Protection (22% in 2020 vs 24%&#13;<br \/>\nin 2021), AI Machine Learning (20% in 2020 to 22% in 2021) and Robotic Process&#13;<br \/>\nAutomation (17% in 2020 to 20% in 2021). <\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>\u00a0<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>Commenting&#13;<br \/>\non the findings, Anthony Chew, Director of ICT Product Division at NTUC LHUB, says,&#13;<br \/>\n&#8220;While Digital Marketing, Data Analysis and Project Management remain the top in-demand&#13;<br \/>\nskills by employers, Basic IT Support and Cybersecurity in particular have also&#13;<br \/>\ngrown in importance for businesses amid their digital transformation. This&#13;<br \/>\nsignals the increasing reliance on digital strategies by companies to sustain&#13;<br \/>\nand grow their businesses in a post-pandemic world. Employees&#13;<br \/>\nmust therefore prepare for the present and future of work by building digital&#13;<br \/>\nskills and mindsets to adapt to the new digital economy.&#8221;<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>\u00a0<\/p>\n<p>&#13;<br \/>\n&#13; <\/p>\n<p>To download the&#13;<br \/>\nEmployers Skills Report 2021, visit <a href=\"https:\/\/www.ntuclearninghub.com\/employer-skills-report-2021\/\">https:\/\/www.ntuclearninghub.com\/employer-skills-report-2021\/<\/a>\u00a0 <u\/><\/p>\n<\/p><\/div>\n\n<br \/><a href=\"https:\/\/www.media-outreach.com\/news\/2021-04-07\/72199\/digital-marketing-grew-in-importance-as-the-top-digital-skill-needed-for-business-viability-in-post-pandemic-era-ntuc-learninghub-survey\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing skills have&#13; grown in importance as the top competency required for business viability, as&#13; voted by 50% of employers in 2021 vs 44% of them in 2020. Data Analysis (36%) and Project&#13; Management (35%) skills also remain the top digital skills coveted by employers The digital skills which have&#13; grown in importance include: &hellip;<\/p>\n","protected":false},"author":1,"featured_media":13857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/13856"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=13856"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/13856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/13857"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=13856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=13856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=13856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}