\n<\/p>\n
\n Integration expands NCS\u2019 NEXT service offerings in end-to-end advanced analytics and big data to support its Asia-Pacific growth strategy <\/p>\n
SINGAPORE –\u00a0Media OutReach<\/a>\u00a0– 1 April 2021 –\u00a0<\/b>
Ng Kuo Pin, Chief
A key
Shaowei Ying,
With a presence in
\nNCS<\/a>
\nwill integrate DataSpark<\/a>,
\na telco-centric data science and engineering subsidiary of Singtel Group, under
\nits growing NCS NEXT organisation. This integration expands NCS’ capabilities in
\nproviding end-to-end advanced analytics and big data solutions with mobility
\nintelligence services. NCS and DataSpark clients can better harness big data for digital
\ntransformation, augment their existing data platforms with geo-spatial data,
\nand transform the data into mobility intelligence to draw deeper customer
\ninsights and drive business outcomes.<\/p>\n
\n
<\/p>\n
\nExecutive Officer, NCS said<\/b>, “We want to be a trusted
\ndigital transformation partner for governments and enterprises in the Asia
\nPacific region and are committed to helping our clients succeed by harnessing new technologies in big data,
\nadvanced analytics and artificial intelligence. Adding DataSpark’s geo-spatial
\nand mobility intelligence services to our already robust end-to-end data
\ncapabilities opens up new possibilities for our clients, by enabling them to
\ndraw an incredibly detailed understanding of how people and their customers
\nmove, identifying unmet needs and growth opportunities.”<\/p>\n
\n
<\/p>\n
\ncapability of DataSpark is using mobility data intelligence to help
\norganisations make better-informed business strategy and plans by understanding
\nhow people move, where they go, and what they do. This is done by processing
\nlarge amounts of anonymised mobile, Global Positioning System (GPS), public
\ntransport, road network, immigration, and census data. In 2020, DataSpark
\nsuccessfully gathered anonymised telco-sourced data on changes in unique daily
\nworker volumes within Singapore and Australia’s Central Business Districts
\n(CBD), which provided insights and solutions into the future of workers in CBD
\noffices.<\/p>\n
\n
<\/p>\n
\nChief Operating Officer, DataSpark,<\/b> said,
\n“DataSpark’s presence in high-growth markets and unique capabilities in
\nmobility data intelligence are a natural complement to NCS’ growth strategy in
\nAsia Pacific. By joining the NCS family, we can expand our digital footprint to
\nreach new clients in a variety of sectors such as healthcare, out-of-home
\nmedia, retail, tourism, transport, urban planning, and more. With the synergy of NCS’
\nresources and NCS NEXT teams, we are excited to
\nexplore the growth opportunities this integration will bring and will continue
\nto innovate to help our clients make informed business decisions
\nwith mobility data and actionable insights.”<\/p>\n
\n
<\/p>\n
\nAustralia (known as DSpark), Indonesia, Philippines, and Singapore, DataSpark offers
\na range of solutions ranging from artificial intelligence and machine learning,
\nto bespoke telecommunication data tools.<\/p>\n
\n
<\/p>\n