HONG KONG SAR – Media OutReach<\/a>
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McLaren’s
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For over 45
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Since
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From automotive
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Embodying TUMI
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Key travel
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This solid build allows the collection to protect the
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The Velocity
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The Torque Sling<\/b>
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The collection
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Victor Sanz, Creative
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Rob Melville, Design Director for McLaren Automotive, said:<\/b> “When I first
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“At McLaren we
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Mark Waller, Chief Commercial Officer for McLaren Racing, said:<\/b> “McLaren
HONG KONG SAR – Media OutReach
– 31 March 2021 – TUMI, the leading international travel and lifestyle
brand, today unveils its new collection designed and developed in partnership
with luxury supercar maker and Formula 1 team, McLaren.
\u00a0
McLaren’s
designers, engineers, and racers travel thousands of miles around the world
…<\/p>\n","protected":false},"author":1,"featured_media":13712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/13711"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=13711"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/13711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/13712"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=13711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=13711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=13711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n– 31 March 2021 – TUMI<\/a>, the leading international travel and lifestyle
\nbrand, today unveils its new collection designed and developed in partnership
\nwith luxury supercar maker and Formula 1 team, McLaren.<\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/137089\/image.jpg#image-137089\")
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\n
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\n
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\ndesigners, engineers, and racers travel thousands of miles around the world
\neach year in pursuit of perfection. Just as each driver relies on their car to
\nget them across the finish line, the team depends on their luggage and travel
\nnecessities to get them to their destination. That inspiration manifests in the
\nsuperior made-to-last quality of the collection. <\/p>\n
\n
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\n
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\nyears, TUMI has built a reputation for innovation, functionality and durable
\ndesign, with a focus on optimising the journeys of Global Citizens. <\/p>\n
\n
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\n
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\nannouncing in 2019 that the two companies would work together, TUMI’s Creative
\nDirector Victor Sanz and Rob Melville, McLaren’s supercar Design Director have
\ncreated a premium capsule collection of elegant business, travel and everyday
\nessentials. Each piece is designed to uncomplicate, while elevating performance
\nin all aspects of life on the move. <\/p>\n
\n
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\n
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\nto sports, TUMI is inspired by the world’s most innovative industries. For
\nMcLaren\u2014a renowned global leader in embedding cutting-edge technology into
\nproducts with a clear design aesthetic\u2014travel and lifestyle are integral. The
\ntwo brands share the common vision of continually pursuing higher levels of
\nexcellence, which is reflected in the considered details and choice of
\nmaterials in the McLaren inspired TUMI range.<\/p>\n
\n
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\n
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\nand McLaren’s mutual ethos of performance luxury, the capsule collection is
\ncomprised of nine pieces. Each encompasses elements of McLaren’s sleek, bold
\nsupercars and race cars. All are highlighted with McLaren’s signature Papaya
\ncolourway and feature CX6\u00ae carbon fibre accents. <\/p>\n
\n
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\n
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\npieces include the Aero International
\nExpandable 4 Wheel Carry-On<\/b> and the Quantum
\nDuffel<\/b>. The carry-on is crafted in a hybrid of materials, including Tegris\u00ae, an extremely hard-wearing
\nthermoplastic composite found in race cars. The hard shell is contrasted by a
\nmoulded-fabric front panel with a supercar-influenced design that is echoed
\nthroughout the collaboration. <\/p>\n
\n
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\n
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\ncontents it carries, incorporating further elements of McLaren’s supercar
\ndesigns. The interior features a compression strap that takes its cues from the
\nsix-point racing harnesses found in its race cars and track-only models such as
\nthe limited-edition McLaren Senna GTR. <\/p>\n
\n
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\n
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\nBackpack<\/b> was created to keep wearers connected all day long thanks to the
\ninclusion of a USB port and padded laptop compartment. TUMI’s hallmark
\n“Add-a-Bag” sleeve makes it a fitting companion to the collection’s carry-on. <\/p>\n
\n
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\n
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\nand Lumin Utility Pouch<\/b> are
\nadditional contemporary styles for light-carry and hands-free days. The Orbit Small Packing Cube<\/b>, Trace Expandable Organizer<\/b>, and split
\ncompartment Teron Travel Kit<\/b> are all
\nultra-portable accessories to keep your belongings protected, organised, and
\nreadily available through every leg of your journey. <\/p>\n
\n
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\n
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\nwill be available 31 March 2021 via TUMI.com<\/a>, TUMI’s Global retail stores,
\nMcLarenstore.com<\/a>, and select McLaren retailers Globally.<\/p>\n
\n
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\n
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\nDirector, TUMI said:<\/b>
\n“For
\nme, this is the ultimate collaboration as TUMI and McLaren have an innate
\nsynergy.
\nWe’re
\ntwo like-minded brands who share the same values\u2014unparalleled quality,
\ntechnical innovation and design excellence. The value of this partnership,
\nhowever, extends beyond the product. With a keen focus on lifestyle, we design
\nfor the betterment of the customer experience. With McLaren’s advanced
\ntechnology and our top-of-the-line materials, our gear can tackle the most
\narduous excursions and still effortlessly translate into daily life.” <\/p>\n
\n
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\n
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\nmet with Victor to define the collection we quickly realised that we each
\nbrought a shared creative vision for what we wanted to achieve. <\/p>\n
\n
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\n
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\nfocus on articulating a clear design language and materials selection which
\ncombines and leads into our car’s performance. We wanted to capture those
\naspects with TUMI so we’ve spent a great deal of time working to analyse and
\nrefine every aspect of this collection. The result is something that I am
\nincredibly proud of and that I believe will elevate the owner’s experience
\nwhile serving as a reminder that, like our cars, it’s about enjoying the
\njourney and not simply the destination.”<\/p>\n
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\nstrives to push the boundaries of design, performance and perfection in
\neverything it does, whether on the road or on the track. This collaboration
\nexemplifies that spirit. We are delighted to be collaborating with TUMI on this
\ncollection. We look forward to seeing our race team use it around the world as
\nwe commence the 2021 Formula 1 season.”<\/p>\n<\/p><\/div>\n\n
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