\n Partnering over 20 merchants including Bonjour, YOGO, Panashop to offer a 6-week Spring Fair Promotion <\/p>\n
HONG KONG SAR –\u00a0Media
\u00a0<\/p>\n
Eric Yu,
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Mr. Clement Chen,
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“Freshen Up For A New You”
\nOutReach<\/a>\u00a0– 16 March 2021 –\u00a0Atome<\/a>, Hong Kong’s innovative
\nBuy-Now-Pay-Later platform is providing a more flexible payment solution to
\nlocal customers, addressing new lifestyle needs under the New Normal. Atome has
\nbeen working with different online and offline merchants, together with the
\ndeployment of AI technology, to promote responsible spending habits. To welcome
\nthe coming of spring, Atome is partnering with over 20 brands and online
\nmerchants, including Bonjour (Stock code: 00653), Panashop, online and offline
\nshopping platform YOHO, PS Group and more, bringing to market Atome’s 6-week
\n(15 March to 30 April) “Freshen Up For A New You” Spring Fair. The program is
\ndelivered across different categories including beauty, fashion, electronics,
\nlifestyle, health and wellness and home and d\u00e9cor. Atome will also be hosting live-stream
\nvideos with the 20+ merchants to organize online engagement campaigns and a lucky
\ndraw. <\/p>\n
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\nGeneral Manager, Atome Hong Kong, said, “COVID-19 has had a major impact both
\nsocially and financially across a variety of different markets. Not only has it
\nchanged consumption habits, it has also inspired brands to re-think their
\nbusiness operations model. Atome advocates ‘Buy-Now-Pay-Later as a means of providing
\na more flexible payment solution to consumers. Shoppers are able to pay and
\nsplit their bills with zero interest payments over time, creating an easier
\npayment solution through technology. According to our experience in Singapore,
\nintegrating Atome’s flexible payment option helps merchant partners increase
\nconversions by up to 17% on average, and the average basket size by more than
\n30%, proving Atome to be a trustable partner for business expansion. Stepping
\ninto spring, we are actively engaging a wider spectrum of merchant partners,
\noffering more merchants and customers a chance to experience Atome in the year
\nto come.” <\/p>\n
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\nChairman of Bonjour Holdings Limited, said, “We’re delighted to partner with
\nAtome Hong Kong in the six-week ‘Freshen Up for a New You’ campaign.
\nWhile the past year has been challenging for retail businesses, Bonjour has
\nturned this crisis into an opportunity to strengthen our online platform, ‘HK
\nMall’. The product categories offered have been expanded, covering lifestyle,
\nhome electronics, kitchen appliances and more. Atome’s innovative buy-now-pay-later
\npayment solution will elevate the shopping experience for Bonjour customers, as
\nwell as enhance the affordability of our products and services.”<\/p>\n
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\nSpring Fair<\/b><\/p>\n
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