HONG KONG SAR –\u00a0Media \u00a0<\/p>\n The campaign brings to life AXA’s new \u00a0<\/p>\n The current \u00a0<\/p>\n The importance of confidence in \u00a0<\/p>\n “This new brand campaign \u00a0<\/b><\/p>\n Hong Kong is selected \u00a0<\/b><\/p>\n “We are proud and To see the campaign: www.axa.com.hk<\/a><\/p>\n<\/p><\/div>\n\n HONG KONG SAR –\u00a0Media OutReach\u00a0– 15 March 2021 –\u00a0Embodying its “Know You Can” brand signature, AXA announces today the launch of its new global brand campaign, with Hong Kong being the first market in Asia to activate a series of promotion. \u00a0 The campaign brings to life AXA’s new Purpose, “Act for human progress by …<\/p>\n","protected":false},"author":1,"featured_media":13204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/13203"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=13203"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/13203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/13204"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=13203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=13203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=13203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nOutReach<\/a>\u00a0– 15 March 2021 –\u00a0Embodying
\nits “Know You Can” brand signature, AXA<\/a> announces today the launch of its new
\nglobal brand campaign, with Hong Kong being the first market in Asia to
\nactivate a series of promotion.<\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/131950\/AXAeng.jpg#image-131950\")
<\/p>\n
\nPurpose, “Act for human progress by protecting what matters”, evolving the
\nmeaning of the brand’s promise from empowering an individual’s self-belief
\ntowards being an enabler of progress through collective and connected
\nconfidence. In doing so, it seeks to make the brand a trusted, reliable beacon
\nfor its stakeholders.<\/p>\n
\nglobal pandemic has had a massive impact on the physical and mental health of
\npeople around the world, including in Asia, posing unprecedented disruptions to
\ndaily life. The new brand campaign is built around a message of optimism: “When
\nyou feel confident you can go far. When you feel protected by AXA you can go
\nfurther.” Know You Can.<\/b><\/p>\n
\nenabling progress reflects a sentiment that strongly resonates with the current
\nsituation, encouraging people to look beyond the crisis and project themselves
\ninto the future. At the heart of the campaign is a short film focused on AXA’s
\ncommitment to supporting its customers, small-to-medium enterprises and the
\nwider community, giving them the confidence to move forward. This will be
\naccompanied by a series of vignettes that further illustrate AXA’s efforts
\nacross its health, property and protection, and life and savings business
\nlines.<\/p>\n
\nunderscores AXA’s continuous commitment to being a true partner for our
\ncustomers and helping them to achieve their goals.\u00a0 We hope to inspire people with this impactful
\ncampaign to embrace the future with confidence and build a better world
\ntogether.” <\/i>said Sally Wan, Chief Executive Officer of AXA Hong Kong and Macau.<\/b>
\nto be the first in Asia to roll out the global brand campaign across TV,
\ndigital and social media, and on outdoor billboards at strategic locations. <\/p>\n
\ndelighted to be the first Asian market to launch this powerful\u00a0 brand
\ncampaign.\u00a0 To further reinforce our brand promise ‘Know You Can’ among
\nHong Kong citizens and build up the impact of this meaningful brand campaign,
\nwe will also introduce a series of local inspiring true stories surrounding the
\nthemes of Climate Change, BetterMe and Health throughout this year.”<\/i> <\/i>said Andrea Wong, Chief Marketing and Customer
\nOfficer of AXA Hong Kong and Macau.<\/b> <\/b>
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