{"id":13201,"date":"2021-03-15T09:15:00","date_gmt":"2021-03-15T09:15:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2021\/03\/15\/a-world-first-les-vins-dalsace-are-launching-millesimes-alsace-digitasting\/"},"modified":"2021-03-15T09:15:00","modified_gmt":"2021-03-15T09:15:00","slug":"a-world-first-les-vins-dalsace-are-launching-millesimes-alsace-digitasting","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2021\/03\/15\/a-world-first-les-vins-dalsace-are-launching-millesimes-alsace-digitasting\/","title":{"rendered":"A WORLD FIRST! Les Vins d\u2019Alsace are launching Mill\u00e9simes Alsace DigiTasting\u00ae"},"content":{"rendered":"

\n<\/p>\n

\n <\/p>\n

\n The 1st virtual trade show with real-life tastings organised exclusively by cross-industry experts <\/p>\n

In a
\nfast-changing world where we constantly have to reinvent ourselves,\u00a0Alsace is taking up a position right at the interface of ingenuity and popularity as it launches\u00a0Mill\u00e9simes Alsace DigiTasting\u00ae<\/sup><\/b>, an audacious Alsace Wine Show,\u00a0ahead of the curve and entirely dedicated to professionals.<\/p>\n


\n <\/p>\n

From June 7-9, 2021<\/b>\u00a0<\/b><\/p>\n


\n <\/p>\n

HONG KONG SAR –\u00a0Media OutReach<\/a>\u00a0–\u00a015 March 2021 – Cancelled in 2020 given the current public health
\nsituation, Mill\u00e9simes Alsace, the must-attend biannual trade fair organised by the
\nVins d’Alsace, will indeed take place in 2021. Driven by the dynamism of the Alsatian
\nvineyard, it will adopt an entirely new format this year. Entirely conceived and
\ncreated by the Conseil Interprofessionnel des Vins d’Alsace (Interprofessional Wine
\nBoard of Alsace), the show becomes Mill\u00e9simes Alsace DigiTasting\u00ae to combine the
\nphysical and digital worlds.<\/b><\/p>\n


\n <\/p>\n

First ‘phygital’ show entirely developed and organised
\nby a wine area, Mill\u00e9simes Alsace DigiTasting<\/b>\u00ae\u00a0is a new way of exploring the full potential of Alsace wines. Combining real-life
\ntastings and virtual meet-ups, this show, devised on an international scale by
\nlocal winemakers, is a first both for the French and global wine industry. And with
\n100 exhibitors presenting 4 wines each, there are 400 wines listed!<\/b><\/p>\n


\n <\/p>\n

Mill\u00e9simes Alsace DigiTasting\u00ae: the new show design<\/p>\n


\n
\n
\n <\/p>\n

Sharing
\nideas, meeting colleagues, and tasting wine: these are the priceless
\nexperiences that bring professionals together as they stroll down the aisles of
\nwine trade shows. Conscious of the need to take their destiny into their own
\nhands, Alsace winemakers combined current health and market requirements to
\ncreate a new format integrating virtual meetings and real-life tastings:
\nMill\u00e9simes Alsace DigiTasting\u00ae<\/sup>. <\/p>\n


\n
\n
\n <\/p>\n

So, what is
\nthe USP of this event? Prior to the show, visitors will be offered tasting
\ncases that they will be able to taste with the winemaker during virtual
\nmeetings.<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

These boxes
\nwill contain some of the 4 still wines that each of the 100 exhibitors has
\nselected. Each box will be made up of 4 mini glass bottles (3\u00a0cl
\nmini-bottles) from the same producer, giving its taster a good idea of the
\nwinery’s expertise and personality.<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

Consistent
\nwith the care provided to PDO quality wines, and in line with Alsace wines’
\nspecifications, the wines are bottled in their region of origin in a small
\nglass shaped like a traditional Rhine flute. A unique technological process
\nguarantees the wines’ integrity: bottled in an inert atmosphere, they retain
\ntheir most subtle qualities and aromas. By staying as close as possible to the
\noriginal product, this process respects Alsace wines’ very essence.<\/p>\n


\n <\/p>\n

\u00a0<\/b><\/p>\n


\n <\/p>\n

<\/p>\n


\n <\/p>\n

With all the characteristics of a real trade show, designed for
\nprofessionals to talk about wine<\/p>\n


\n
\n
\n <\/p>\n

To meet our professionals’ expectations and ensure that the
\nproducts take centre stage, Mill\u00e9simes Alsace DigiTasting\u00ae<\/span>\u00a0has been organised accordingly.<\/p>\n


\n <\/p>\n

By
\nregistering on the dedicated platform www.millesimes-alsace.com<\/a>,
\nvisitors can discover all the wineries and access the wines’ technical sheets. A
\nfilter system allows visitors to select the wines that best match their
\ncriteria from among the 100 wineries and 400 wines listed. There are
\nwine-related filters (colour, sweetness level, vintage, grape variety,
\nappellation…) and winery-specific (distribution circuit, environmental
\npractice, country of export, importer search).<\/p>\n


\n <\/p>\n

Going to a trade show is also about seeing what comes along
\nand being open to beautiful surprises and unexpected discoveries. This is why,
\nafter selecting the wineries for which they wish to receive a sample case,
\nparticipants will also receive ‘discovery’ samples added by Mill\u00e9simes Alsace
\nDigiTasting\u00ae to their order. It is an opportunity to make beautiful discoveries\u2009–\u2009be
\nsurprised!<\/p>\n


\n <\/p>\n

When
\nordering the samples, each visitor can choose between 2 options to suit their
\nneeds and receive them free of charge at the address of their choice: <\/b><\/p>\n


\n <\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
\n5
\nboxes = 4 selected boxes\u00a0+ 1 ‘discovery’ box (i.e. 5 wineries, 20 wines)<\/p>\n


\n <\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
\n10
\nboxes = 8 selected boxes\u00a0+ 2 ‘discovery’ boxes (i.e. 10 wineries, 40
\nwines)<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

This free
\nservice will allow participants to receive the small flutes they have ordered
\nanywhere in the world prior to the show while stocks last.<\/p>\n


\n
\n
\n <\/p>\n

And what
\nwould a trade show dedicated to discovering new wines be without a tasting to
\ncomplement the discussion? Just like at a real exhibition, winemakers will be
\nable to share their know-how with the visitors, discuss grape varieties and
\nAlsatian terroirs while tasting the wines together. Naturally, visitors will be
\nable to chat virtually with any of the producers, even if they did not order a
\ntasting box.<\/p>\n


\n <\/p>\n

Last but
\nnot least, Mill\u00e9simes Alsace DigiTasting\u00ae is also a real large-scale trade show
\nwith conferences, workshops, and themed events about wine, terroirs, the
\neconomy, and consumer trends. Visitors will also be able to share their
\nexperiences thanks to integrated networking features on the platform and social
\nmedia.<\/p>\n


\n <\/p>\n

\u00a0<\/b><\/p>\n


\n <\/p>\n

A responsible trade show ‘made in Alsace’<\/p>\n


\n
\n
\n <\/p>\n

Mill\u00e9simes
\nAlsace DigiTasting\u00ae is a responsible initiative launched by the Conseil
\nInterprofessionnel des Vins d’Alsace. The choice of glass for the mini-flutes,
\nwhich can be recycled ad infinitum<\/i>, is in line with its optimised waste
\nrecovery strategy.<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

Mill\u00e9simes
\nAlsace DigiTasting\u00ae is a unique initiative, and it is also the 1st virtual
\nexhibition to be devised, created, and entirely organised by a vineyard firmly
\ngrounded in its region. From the show’s layout, the cases’ design, their
\nshipment, printing, assembly, bottling, to the whole creative and digital
\ndesign processes, everything will be carried out by local craftsmen and service
\nproviders within a radius of fewer than 75\u00a0km.<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

‘Alsace has
\nchanged dramatically.<\/p>\n


\n
\n
\n <\/p>\n

Check the
\nlatest updates as it’s changing faster than ever! It’s a whole vineyard,
\ncontinually reinventing itself, collectively and ambitiously. It’s a major
\nfundamental shift that’s taking place across industries: in the technique,
\nsector management, marketing, and sales dynamics, etc., and the most recent
\nexample of this is the innovative DigiTasting\u00ae initiative. Having been the
\nfirst vineyard to put together a major response to the current situation right
\nfrom the first lockdown, Alsace is once again the first to innovate in the
\nstrategic field of trade shows! We remain a small vineyard globally, but we are
\nambitious and determined to achieve our goals. Alsace has a strong history and
\nis resolutely turned towards the future!’<\/p>\n


\n <\/p>\n

\u00a0<\/b><\/p>\n


\n <\/p>\n

Didier PETTERMANN, Chairman<\/b><\/p>\n


\n <\/p>\n

CIVA — Conseil
\nInterprofessionnel des Vins d’Alsace<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

‘The
\ncurrent context should not be an excuse, but rather a sign. Alsace’s capacity
\nfor innovation continues to grow, and we are part of the action. With this
\ninitiative, we wanted to combine century-old know-how with cutting-edge
\ntechnologies. It’s fascinating! Digital technology is not an end in itself: its
\nprimary purpose is to bring people together and make the virtual and physical
\nworlds work together. Wine is not a product like any other. It is both
\nintangible because of the emotions it evokes and very real thanks to its
\nterroirs and the men and women who produce it. Mill\u00e9simes Alsace DigiTasting\u00ae
\naims to generate synergy between the real and the virtual worlds and create a
\nrelevant and successful exhibition designed to provide a quality experience for
\nvisitors and exhibitors alike.’<\/p>\n


\n <\/p>\n

\u00a0<\/b><\/p>\n


\n <\/p>\n

Philippe BOUVET, Marketing Director<\/b><\/p>\n


\n <\/p>\n

CIVA — Conseil
\nInterprofessionnel des Vins d’Alsace<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

How to attend\u00a0<\/b>Mill\u00e9simes Alsace DigiTasting\u00ae<\/sup>?<\/b><\/p>\n


\n <\/p>\n

\u00a0<\/b><\/p>\n


\n <\/p>\n

#1 Register free
\nof charge at www.millesimes-alsace.com<\/a>
\n(for professionals only).<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

#2 Receive your
\nregistration details and personal codes.<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

#3 Explore all
\nthe 100 exhibitors and select the wineries whose wines you would like to taste.<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

#4 Order your
\nsample boxes (while stocks last):<\/p>\n


\n <\/p>\n

Option\u00a01
\n|<\/b> 5 boxes,
\nincluding 1 ‘discovery box’ (5 wineries) and 20 samples.<\/p>\n


\n <\/p>\n

Option\u00a02
\n| <\/b>10 boxes,
\nincluding 2 ‘discovery boxes’ (i.e., 10 wineries) and 40 samples.<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

#5 Receive your
\nboxes free of charge at the address of your choice and taste them during the
\nshow.<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

#6 On the day:
\nattend the show at www.millesimes-alsace.com from June 7–9, 2021, taste the
\nsamples with their producer, meet virtually any other producer, and attend a
\nrich programme packed with activities.<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

#7 You can access
\nthe platform for 1 year and attend new conferences, tastings, in-depth
\ndiscussions, get in touch with other producers, etc.<\/p>\n


\n <\/p>\n

\u00a0<\/b><\/p>\n


\n <\/p>\n

Website launch\u00a0<\/b>www.millesimes-alsace.com<\/a> on <\/b><\/p>\n


\n <\/p>\n

March 29, 2021<\/b><\/p>\n


\n <\/p>\n

Tasting boxes orders from March 29 to May 2,
\n2021<\/b><\/p>\n


\n <\/p>\n

\u00a0<\/b><\/p>\n


\n <\/p>\n

A second press release will outline the event
\nschedule<\/b><\/p>\n


\n <\/p>\n

\u00a0<\/b><\/p>\n


\n <\/p>\n

Facebook : https:\/\/www.facebook.com\/vinsalsacedigitasting<\/a> <\/p>\n


\n <\/p>\n

Instagram : https:\/\/www.instagram.com\/vinsalsacedigitasting<\/a> <\/p>\n


\n <\/p>\n

LinkedIn : https:\/\/www.linkedin.com\/showcase\/vinsalsacedigitasting<\/a> <\/p>\n


\n <\/p>\n

#MillesimesAlsaceDigiTasting \u00a0\u00a0#Digitasting \u00a0\u00a0#DrinkAlsace \u00a0\u00a0#VinsAlsace<\/b><\/p>\n<\/p><\/div>\n