- \n
- Recognising
\nGlobal Design Projects that\u00a0<\/i>Contribute
\nto the Betterment of Asian societies<\/i><\/li>\n- Special entry rates before end of April\u00a0<\/i><\/li>\n<\/ul>\n
\n
\n
\n
\n
\n <\/p>\nHONG KONG SAR –\u00a0Media OutReach<\/a>\u00a0–\u00a010 March
\n2021 – <\/span>As the global pandemic reshapes
\nevery aspect of our lives, the design community must generate human-centred
\nsolutions to help people from all walks of life adapt to the new normal using
\nthe power of design thinking. The DFA
\nDesign for Asia Awards <\/b>was established in 2003 to recognise the design
\nexcellence of projects in the region which contribute to the betterment of the
\ndesign industry, as well as the society. Launched by Hong Kong Design Centre<\/a> with Create
\nHong Kong of the Government of the Hong Kong Special Administrative Region as
\nthe lead sponsor, the 2021 awards edition will cover four major design
\ndisciplines: Apparel & Accessory Design, Communication Design,
\nEnvironmental Design and Product & Industrial Design, and open for global online
\nsubmission starting from 15 March 2021.<\/span><\/p>\n
\n <\/p>\n\u00a0
![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/130543\/P1.jpg#image-130543\")
<\/p>\n
\n
\n
\n <\/p>\nGrand Awards winning projects
\nin 2020<\/i><\/p>\n
\n <\/p>\nProf. Eric Yim, Chairman of Hong Kong Design Centre
\nsaid, “As we move beyond merely adapting to living with the pandemic in 2021, the
\nensuing global situation has greatly accelerated the trends of digitalisation
\nas well as innovation across all industries. There is nothing more delightful
\nthan witnessing the design community utilise their expertise, initiate dialogues
\nwith the different stakeholders, and share their creative ideas. Through the
\nDFA Design for Asia Awards, we are eager to recognise formidable design projects
\nwhich help steer humanity under the storm, especially those created in and for
\nthe Asia region.”<\/p>\n
\n <\/p>\nThe DFA Design for Asia Awards welcome online
\nsubmissions of all projects that promulgate Asian values and perspectives around
\nthe globe. In addition to being organised around 4 design disciplines, the
\nnumber of categories has expanded from 23 to 24 this year. Participants can
\nalso save 50% on the entry fee by making their submissions on or before 30
\nApril 2021 (Hong Kong Time).<\/p>\n
\n <\/p>\nDFA Design for Asia
\nAwards 2021 <\/b>– <\/b>E<\/b>ntry <\/b>D<\/b>etails<\/b><\/p>\n
\n <\/p>\n\n\n
\n <\/p>\n Date:<\/p>\n
\n <\/td>\n
<\/p>\n
<\/p>\n 15
\n March – 18 June 2021<\/p>\n\n <\/td>\n
\n <\/tr>\n\n <\/p>\n Entry
\n fee:<\/p>\n\n <\/td>\n
<\/p>\n
<\/p>\n HK$2,000
\n per entry<\/p>\n\n <\/td>\n
\n <\/tr>\n\n <\/p>\n Promotion:<\/p>\n
\n <\/td>\n
<\/p>\n
<\/p>\n 50% off on entry fee on or before
\n 30 April 2021 (Hong Kong Time) <\/p>\n\n <\/td>\n
\n <\/tr>\n\n <\/p>\n Online
\n Submission:<\/p>\n\n <\/td>\n
<\/p>\n
<\/p>\n \n\n
\n <\/p>\n (1) Apparel & Accessory Design <\/b><\/p>\n
<\/p>\n
- \n
- Fashion Apparel<\/li>\n
- Functional
\n Apparel<\/li>\n - Intimate Wear<\/li>\n
- Jewellery & Fashion
\n Accessories*<\/li>\n - Footwear<\/li>\n<\/ul>\n
\n
\n
\n
\n <\/p>\n* “Jewellery” was
\n added to the existing category “Fashion Accessories”<\/p>\n\n <\/td>\n
<\/p>\n
<\/p>\n (2) Communication Design <\/b><\/p>\n
<\/p>\n
- \n
- Identity &
\n Branding<\/li>\n - Digital Media<\/li>\n
- Packaging<\/li>\n
- Publication<\/li>\n
- Poster<\/li>\n
- Typography<\/li>\n
- Marketing
\n Campaign<\/li>\n<\/ul>\n
\n
\n
\n
\n
\n
\n \n <\/td>\n
\n <\/tr>\n\n \n (3) Environmental Design<\/b><\/p>\n
<\/p>\n
- \n
- Home &
\n Residential Spaces<\/li>\n - Hospitality
\n & Leisure Spaces<\/li>\n - Culture &
\n Public Spaces<\/li>\n - Retail &
\n Showroom Spaces<\/li>\n - Workspaces<\/li>\n
- Institutional
\n Spaces^<\/li>\n - Event,
\n Exhibition & Stage Design<\/li>\n<\/ul>\n
\n
\n
\n
\n
\n
\n <\/p>\n\u00a0<\/p>\n
<\/p>\n
^newly added category in 2021, for design
\n project submissions such as but
\n not limited to hospitals, clinics, healthcare centres and educational,
\n religious or funeral related venues, etc. <\/p>\n\n <\/td>\n
<\/p>\n
<\/p>\n (4) Product & Industrial Design <\/b><\/p>\n
<\/p>\n
- \n
- Household
\n Appliance\u00a0<\/li>\n - Homeware<\/li>\n
- Professional
\n & Commercial Product<\/li>\n - Information
\n & Communications<\/li>\n - Technology Product<\/li>\n
- Leisure &
\n Entertainment Product<\/li>\n<\/ul>\n\n <\/td>\n
\n <\/tr>\n<\/tbody>\n<\/table>\n
\n <\/p>\nAward types<\/u><\/b><\/p>\n
\n <\/p>\nCategory Award<\/b><\/p>\n
\n <\/p>\nGold,
\nSilver, Bronze & Merit, conferred to one or more entries from open
\nsubmission.<\/p>\n
\n <\/p>\n\u00a0<\/p>\n
\n <\/p>\nGrand Awards <\/b><\/p>\n
\n <\/p>\nCategory
\nAward – Gold Award winners and other nominated design projects will be
\nconsidered for the Grand Awards. Design projects with the most extraordinary
\ncontributions will be conferred one of these awards: Grand Awards, Grand Award
\nfor Culture, Grand Award for Sustainability, Grand Award for Technology, and
\nGrand Award with Special Mention.<\/p>\n
\n <\/p>\n\u00a0<\/p>\n
\n <\/p>\nEntry requirements<\/u><\/b><\/p>\n
\n <\/p>\nDesign
\nprojects launched in one or more Asian markets* between 1 January 2019 and 31
\nMay 2021 are eligible for submission by the design owner or client, or the
\nbrand owner, designer or design consultancy.<\/p>\n
\n <\/p>\n\u00a0<\/p>\n
\n <\/p>\n*Asian markets include:<\/i><\/p>\n
\n <\/p>\nAfghanistan \/ Bangladesh \/
\nBhutan \/\u00a0Brunei Darussalam \/\u00a0Cambodia \/ Hong Kong \/ India
\n\/\u00a0Indonesia \/ Islamic Republic of Iran \/\u00a0Japan \/ Kazakhstan \/ Korea \/
\nKyrgyzstan \/ Lao People’s Dem. Republic \/ Macau \/ Mainland China \/ Malaysia \/
\nMaldives \/ Mongolia \/ Myanmar \/ Nepal \/ North Korea \/ Pakistan \/ Philippines \/
\nSingapore \/\u00a0Sri Lanka \/\u00a0Taiwan \/\u00a0Tajikistan \/ Thailand
\n\/\u00a0Timor-Leste \/ Turkmenistan \/ Uzbekistan \/\u00a0Vietnam<\/i><\/p>\n
\n <\/p>\n\u00a0<\/p>\n
\n <\/p>\nJudging
\ncriteria<\/u><\/b>
\n <\/p>\nA judging panel composed of world-renowned
\ndesign industry experts and professionals will assess each entry and consider the
\nbelow factors (as applicable):<\/p>\n
\n <\/p>\n(1) Creativity and Human Centric Innovation<\/p>\n
\n <\/p>\n(2) Usability<\/p>\n
\n <\/p>\n(3) Aesthetic<\/p>\n
\n <\/p>\n(4) Sustainability<\/p>\n
\n <\/p>\n(5) Impact in Asia<\/p>\n
\n <\/p>\n(6) Commercial and Societal Success<\/p>\n
\n <\/p>\n\u00a0<\/p>\n
\n <\/p>\nWinners’ Entitlements & Coverage<\/u><\/b>**:
\n <\/p>\n- \n
- Trophy & Certificate <\/b>(Merit Award winners will receive certificate only)<\/li>\n
- Awards Publication: <\/b><\/li>\n<\/ul>\n
\n
\n
\n <\/p>\nEach winner will receive a complimentary publication introducing all the
\nwinning projects and the project teams behind them. The publication will be disseminated
\nto different global industry leaders to enhance the winners’ exposure<\/p>\n
\n
\n
\n <\/p>\nAll winning projects will be showcased at an annual exhibition, and
\nselectively in DFA Awards’ roving exhibitions around Asia
\n <\/p>\n- \n
- Awards presentation and other events:
\n<\/b><\/li>\n<\/ul>\n
\n <\/p>\nWinners will be invited to attend the DFA Awards Presentation Ceremony
\nand Business of Design Week (BODW) opening ceremony in December 2021 to gain
\ninspirations and network with designers and business leaders around the world.
\nSelected winners will also be invited for sharing at global and regional talks,
\nforums or other events to increase their global exposure<\/p>\n
\n
\n
\n <\/p>\nWinners will receive authorisation to use the globally recognised
\nEndorsement Mark for self-promotion<\/p>\n
\n <\/p>\n\u00a0<\/i><\/p>\n
\n <\/p>\n** A mandatory publication and promotion fee applies to all winners <\/i><\/p>\n
\n
\n
\n <\/p>\nMore information on and photos of 2020 Awards winners:
\n<\/b><\/p>\n
\n <\/p>\nhttps:\/\/bit.ly\/3unif63<\/a><\/b><\/p>\n
\n <\/p>\nVisit our website and social media pages for more information:<\/p>\n
\n <\/p>\nWebsite: dfaa.dfaawards.com<\/a><\/p>\n
\n <\/p>\nFacebook:
![](\"https:\/\/www.media-outreach.com\/Release\/templates\/images\/socialMedia\/iconmonstr-facebook-1-24.png\"\/)
https:\/\/www.facebook.com\/HKDC.Awards<\/a><\/p>\n
\n <\/p>\nInstagram:
![](\"https:\/\/www.media-outreach.com\/Release\/templates\/images\/socialMedia\/resize-instagram-24.png\"\/)
https:\/\/www.instagram.com\/dfa_awards\/<\/a><\/p>\n<\/p><\/div>\n
- Awards Publication: <\/b><\/li>\n<\/ul>\n
- Trophy & Certificate <\/b>(Merit Award winners will receive certificate only)<\/li>\n
- Household
- Home &
- Identity &
- Special entry rates before end of April\u00a0<\/i><\/li>\n<\/ul>\n