SHANGHAI,
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In line with this year’s International Women’s Day 2021 (IWD 2021)
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The #SHEPOWER in Infinix<\/u><\/b><\/p>\n
Founded in 2013, Infinix is a frontrunner in combining stylish design and
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Meet Shams Talaat, a 23-year-old marketer in Infinix, Iraq. Despite being in a
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“We want to feel heard, equal — and be
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Another employee which shared her story comes from a
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“In Egypt, women are under tremendous societal pressure to get
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While both Shams and Amani have demonstrated
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With a childhood dream to be a fashion
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Today, there are greater acceptance for women
\nCHINA\u00a0–\u00a0Media OutReach<\/a>\u00a0–\u00a08 March 2021 – Research shows that
\ndiverse teams perform better and are more innovative, often suggesting
\npromising results for business.[1]<\/sup>
\nDespite so, the lingering issue of gender disparity between male and female
\nrepresentation in the technology industry continues to
\nbe a hot topic for many activists, government authorities, and public-alike[2]<\/sup>. <\/p>\n
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\ntheme #ChooseToChallenge, three superwomen from the fast-growing smartphone
\nbrand Infinix<\/a> looks to share their personal story in challenging biases and
\nmisconceptions within the tech space through a #SHEPOWER video released by the
\ncompany. The video can be found at (https:\/\/youtu.be\/3gRg8Ox7LZY<\/a>). <\/p>\n
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\ncutting-edge smartphone technology in their products. As a brand who aims to
\nconnect with the youths via their product innovation, the brand is also not one
\nto shy away from burning social challenges — in this case, empowering women to
\ntake a stance in some of the most challenging environment. This time it is
\nencouraging some of those women to share their stories.\u00a0 The #SHEPOWER means lot of more meaningful to
\nInfinix than many other brands as the company seeks not only to foster the
\ntechnological and innovative development of some of the less-privileged
\nregions, it seeks to advocate social changes by promoting gender equality, as
\nmuch as we don’t want to admit, some parts of the worlds aren’t very friendly
\nto women who want to develop a career of their own.<\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/129668\/shams.jpg#image-129668\")
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\nplace that has the lowest female employment rates in the world[3]<\/sup>,
\nShams has always been a fighter when it comes to gender equality. Last year,
\nshe marched hand in hand with male and female protestors down the streets of
\ncentral Baghdad as one of the organisers of the gender equality rally which
\nmade international headlines[4]<\/sup>. <\/p>\n
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\nfree to represent our own voices,” said the young girl who have just
\ngraduated from Nahrain University, one of the top universities in
\nIraq. “It’s uncommon for women to work in technology company here. Being part
\nof this industry, in Infinix, in particular, means a lot to me because I am
\npart of a vision that aims to provide great technology at an unbeatable price for my
\ncountry. At the moment, I’m the only female member in my office — but I believe
\nthat things will change as we continue to promote a safe and inclusive working
\nenvironment for aspiring women who wants to take a stab at the tech industry in
\nInfinix,” continued Shams.<\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/129689\/Amani.jpg#image-129689\")
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\ntranscontinental country where it spans the northeast corner of Africa and
\nsouthwest corner of Asia — the Arab Republic of Egypt, a place which ranked 136
\nout of 145 countries worldwide in gender equality[5]<\/sup>.
\nAmani, the Head of Human Resources Department at Infinix, Egypt, has over 10
\nyears of working experience under her belt. During her time with Infinix, Amani
\nhas been invited to attend the biggest HR conference in the middle east HRSE
\n2019 HR Summit and Expo. <\/p>\n
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\nmarried and raise a child. Traditional Arabic culture sees us as weak and one
\nthat needs protection — even getting out of the house alone is a trouble for
\nus. That’s why I take great pride in my work and what I’ve achieved so far,”
\nshared Amani when asked about her views on common difficulties faced by female
\nemployees in their country. Despite the scrutiny, she was able to excel in her
\nperformance: “It was very
\nchallenging in the beginning because the brand was growing so fast that I
\nneeded to establish a team and expand it by three times of its original size in
\nsuch a short period.\u00a0 Regardless, we did
\nit in the end. Not only so, I also managed to finish my post graduate studies
\nin Human Resource and Law while working. It’s truly a blessing.”<\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/129696\/Jessica.jpg#image-129696\")
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\ntheir resilience in face of challenging adversities, the last sharer comes from
\na place which represents a promising future for a highly progressive nation
\nthat has committed to itself to promoting greater gender equality in its once
\nmale-centric workforce — the People’s Republic of China.[6]<\/sup>
\nJessica a 25-year-old mobile structure design engineer at Infinix Shanghai is
\nturning heads with her talent in what seemed to be “a man’s job”. <\/p>\n
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\ndesigner, Jessica finds joy in putting her creativity and passion into every
\naspect of Infinix mobile design: “It’s a dream come true in an unexpected way.
\nI’m really glad that fashion plays a critical role in Infinix’s product creation
\n— it gives me an opportunity to see my ideas come to life in an everyday
\nproduct like smartphones.” One of her greatest achievement includes a crossover
\nproject with popular mobile game PUBG where her designs were featured heavily
\non many prime advertisement spots. <\/p>\n
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\nin the workforce globally. Infinix has never stopped to take challenges on,
\nwith a workforce of 42% women, it will continue to drive gender equality and
\ndiversity. It is not the ratio that counts but the culture of fostering
\ndiversity. In fact, the COVID-19 pandemic has also sped up the marathon for
\nwomen’s rights[7]<\/sup> in
\nmultiple aspects. That being said, companies — in this case, those in
\ntechnology sector — will still need to relook and improvise some of their
\nefforts in promoting gender equality in the workspace to ensure a sustainable
\nchange.[8]<\/sup><\/p>\n