\n<\/p>\n
\n Struggling to get a clear picture of their customers, 49% of sales leaders in Australia say their CRM is costing them revenue <\/p>\n
CUPERTINO,
The
“Customer behavior has
The research found that
In addition, 50% of
To download the full CRM
https:\/\/www.sugarcrm.com\/au\/hd-cx\/content\/crm-sales-impact\/<\/a>.<\/p>\n<\/p><\/div>\n\n Struggling to get a clear picture of their customers, 49% of sales leaders in Australia say their CRM is costing them revenue CUPERTINO,
CALIFORNIA\u00a0–\u00a0Media OutReach\u00a0-
19 February 2021 – Fueled by lack of visibility into customer data, companies
are facing a customer relationship crisis. Fifty-two percent of sales
professionals in Australia believe that their CRM …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/12413"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=12413"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/12413\/revisions"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=12413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=12413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=12413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nCALIFORNIA\u00a0–\u00a0Media OutReach<\/a>\u00a0-
\n19 February 2021 – Fueled by lack of visibility into customer data, companies
\nare facing a customer relationship crisis. Fifty-two percent of sales
\nprofessionals in Australia believe that their CRM systems are unfit for
\npurpose, while customer churn is costing mid-market companies an average of
\nUS$5.5M per year each, according to a new CRM and Sales Impact<\/b> Report<\/b><\/a> <\/b>from
\nSugarCRM<\/a>.<\/p>\n
\n
<\/p>\n
\nresearch reveals that many businesses lack the necessary tools to provide the
\nkind of customer experience that will keep them competitive. Besieged with
\nstatus quo CRM systems, sales leaders are struggling to ensure their sales
\nteams are spending enough time with customers and can access the data required
\nto build and maintain these vital relationships. The report surveyed 1,000
\nsales decision-makers in the US, UK, Germany, and Australia, and found that 49%
\nof Australian sales professionals believe their CRM systems are costing them
\nrevenue — demonstrating the extent of the issue.<\/p>\n
\n
<\/p>\n
\nfundamentally changed and businesses around the world are facing a customer
\nrelationship crisis,” said Craig Charlton, CEO of SugarCRM.\u00a0“Sales teams are bogged down with
\nadministration and stuck with an inaccurate picture of the customer with little
\nadvance notice or insight into customer churn. These findings are a wake-up
\ncall for companies relying on the market-leading incumbents in CRM with
\nsoftware that is tuned to steady-state and known customer behaviors.<\/p>\n
\n
<\/p>\n
\n53% of sales leaders are fatigued and frustrated with the CRM admin burden
\nplaced on their sales teams, which is taking them away from customer-facing
\nactivities. Indeed, sales reps are only spending 54% of their time selling.\u00a0The CRM and Sales Impact Report<\/a>
\nalso revealed over half of sales reps in Australia\u00a0(52%) reported their customer churn increased
\nin the last 12 months,\u00a0with 52% of
\nrespondents having trouble predicting when customers would churn.\u00a0And upon reflection, almost half (48%) of
\nthose sales professionals reported not knowing why customers churned.<\/p>\n
\n
<\/p>\n
\nAustralian sales leaders admit that they cannot access customer data across
\nmarketing, sales, and service systems, leaving customer-facing team members
\nwithout a clear picture of their customers. The gap in customer data, the
\nmillions of dollars lost to churn, and the lack of insight, prevents sales and
\nbusiness leaders from acquiring the intelligence they need to make both vital
\nstrategic and tactical decisions. Companies that close the data gaps and
\nimprove the accuracy and completeness of their customer data, stand to improve
\nretention, increase revenue, and gain more predictable business outcomes.<\/p>\n
\n
<\/p>\n
\nand Sales Impact Report from SugarCRM, including regional data for the US, UK,
\nGermany, and Australia, visit: <\/p>\n
\n
<\/p>\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"