\n<\/p>\n
JAKARTA, INDONESIA –\u00a0Media OutReach<\/a>\u00a0– 16 February
COVID-19
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Click here<\/a> for the
JAKARTA, INDONESIA –\u00a0Media OutReach\u00a0– 16 February
2021 – According
to L.E.K. Consulting‘s latest insights, Indonesia’s
e-groceries market is nearing a turning point in drivers of penetration. In the
broader Asian context, operators in the space have enjoyed success in markets
like China and South Korea.
COVID-19
is likely the catalyst that leads to …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/12370"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=12370"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/12370\/revisions"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=12370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=12370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=12370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n2021 – <\/b>According
\nto L.E.K. Consulting<\/a>‘s latest insights, Indonesia’s
\ne-groceries market is nearing a turning point in drivers of penetration. In the
\nbroader Asian context, operators in the space have enjoyed success in markets
\nlike China and South Korea. <\/p>\n
\n
<\/p>\n
\nis likely the catalyst that leads to a step-change in Indonesia’s e-grocery
\npenetration that could be worth USD 5B-6B Gross Merchandise Value (GMV) by
\n2025, with possible upside risk. Against the backdrop of developing trends in
\nthe market, the pandemic likely propelled adoption of online groceries by 2-3x
\nin 2020. With ~65% of the population lying below the age of 44 years and an
\nurban population demonstrating an impulsive buying behaviour, favourable
\ncustomer demographics is a key contributor to the success of e-groceries
\npenetration. The report further delves into customer demographics, explaining
\nthat ~65% of buyers opt for convenience — a salient feature of e-groceries.
\nDigital enablement is also an underlying driver for its growth as 96% of the
\npopulation has a mobile phone and 76% can access the internet. <\/p>\n
\n
<\/p>\n
\nobserved in other Asian markets like China and South Korea, younger shoppers
\nare more likely to make online purchases and with improving internet access and
\ndigital enablement, this savvy consumer type, has bolstered demand for online groceries.
\nThese markets have reached critical mass of 5% penetration or more. With
\nsimilar trends observed in the dynamic Indonesian economy, the e-grocery market
\nis poised to grow further accelerated by the pandemic” explained Manas Tamotia,
\nhead of the technology practice at L.E.K. Consulting’s Southeast Asia office. <\/p>\n
\n
<\/p>\n
\ne-commerce penetration in Indonesia hit 6% in 2019, as compared to less than 1%
\nin 2014. On the supply-side, a range of players and models have emerged to meet
\nconsumers’ needs. Across the offline-to-online model, online market model and
\naggregator model, prominent names like Carrefour, Alfaonline.com, happyfresh
\nand more have stimulated demand. <\/p>\n
\n
<\/p>\n
\nglobal consultancy firm, L.E.K.’s research points out that modern retailing
\nis nascent in Indonesia relative to other markets, nonetheless, it is a USD
\n~20B industry with USD ~9B spent in hyper- and supermarkets. As COVID-19
\ncatapults global sectors into the digital era, it is highly likely that
\ne-groceries take up more share in the market in the coming years, given the higher
\nprevalence of technology and e-commerce adoption today. <\/p>\n
\n
<\/p>\n
\nfull report. <\/p>\n<\/p><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"