\n Partnership will also aim to drive premium category growth with launch of Sulwhasoo regional campaign on Shopee Premium <\/p>\n
SINGAPORE – Media OutReach<\/a> -
\u00a0
Mr Michael
\u00a0<\/p>\n
Since launching on
\u00a0 <\/p>\n
Michael
\u00a0 <\/p>\n
Chris Feng,
\u00a0 <\/p>\n
Exclusive regional campaign for Sulwhasoo to drive
\u00a0 <\/b><\/p>\n
With the growth in demand of premium beauty brands
Sulwhasoo can curate brand content and tap on the differentiated user experience on Shopee Premium to enhance its brand storytelling, and deepen engagement with the growing number of premium and luxury consumer segments. The beauty brand will also explore launching a brand membership programme on Shopee to reward loyal shoppers.<\/p>\n
\u00a0 <\/p>\n
Engage users with personalised and unique content <\/b><\/p>\n
\u00a0 <\/b><\/p>\n
Amorepacific also
\u00a0 <\/p>\n
Korean beauty and
[1]\u00a0<\/sup>Regional Champion Brands Programme is an
Partnership will also aim to drive premium category growth with launch of Sulwhasoo regional campaign on Shopee Premium SINGAPORE – Media OutReach -
15 February 2021 – Shopee, the leading e-commerce platform
in Southeast Asia and Taiwan, and Amorepacific, Korea’s leading beauty company,
have signed a Memorandum of Understanding (MOU) to strengthen regional
partnership and …<\/p>\n","protected":false},"author":1,"featured_media":12338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/12337"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=12337"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/12337\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/12338"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=12337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=12337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=12337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n15 February 2021 – Shopee, the leading e-commerce platform
\nin Southeast Asia and Taiwan, and Amorepacific, Korea’s leading beauty company,
\nhave signed a Memorandum of Understanding (MOU) to strengthen regional
\npartnership and accelerate
\nthe growth of K-beauty in the booming online beauty category in Southeast Asia.
\nThis year, Amorepacific will not only be focusing on growing its online
\npresence in Southeast Asia, but have also included Taiwan as a new market
\nwithin the partnership to boost its reach and share in the wider region.<\/p>\n
\n
<\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/124608\/Shopee-image.jpg#image-124608\")
<\/p>\n
\n
<\/p>\n
\nYoungsoo Kim, Head of Amorepacific APAC Regional Headquarters and Mr Chris
\nFeng, Chief Executive Officer, Shopee, signing the MOU at Shopee’s Regional
\nHeadquarters in Singapore <\/i><\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nShopee Mall in 2018, Amorepacific has recorded more than 13x of growth in Gross
\nMerchandise Value (GMV), and doubled its e-commerce business regionally, in
\n2020. The leading Asian beauty brand aims to take its success further on Shopee
\nwith data-driven strategies, joint marketing efforts and more co-branded
\ncollaborations. Amorepacific also aims to expand the coverage of its current
\nportfolio of brands on Shopee to
\nmore markets, in order to meet untapped demand and provide more
\nassortment to consumers. These brands include Sulwhasoo, Laneige, Mamonde, Ryo, Mise en scene, innisfree
\nand Etude. <\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nYoungsoo Kim, Head of Amorepacific APAC Regional Headquarters, <\/b> said, “As our key e-commerce partner in the region, we are glad that we have
\nseen strong and successful results with Shopee, and want to take it further by
\ncollaborating on new and innovative initiatives. With Shopee’s deep
\nunderstanding of the local market landscape in the region, engaged users, and
\ndata expertise, we believe that Amorepacific and Shopee together, will be able
\nto better serve the needs of consumers by bringing more of our world-class
\nproducts to them. We also look forward to the first regional campaign of
\nSulwhasoo on Shopee Premium, which will help to expand our brand presence with
\nthe growing online luxury beauty shoppers.” <\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nChief Executive Officer at Shopee, <\/b> said, “As one of the invited brand partners of
\nShopee’s newly launched Regional Champion Brands Programme[1]<\/sup> , we are
\nconfident of helping Amorepacific capture more growth and opportunities
\nregionally with priority access and support on all
\nregional initiatives and resources. This partnership will also enable us to tap on their vast portfolio and
\nindustry expertise to strengthen Shopee’s beauty and personal care
\noffering, giving our shoppers more choices, as well as upgrading the online
\nshopping experience. We look forward to working with Amorepacific to achieve
\neven greater success than before, as they scale their presence and investment
\non e-commerce this year forward.” <\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\npremium category growth <\/b><\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\nexceeding mass beauty brands on Shopee , Amorepacific will
\nbe launching the first regional campaign for Sulwhasoo on Shopee Premium this
\nApril, to drive online sales and premium category growth on e-commerce. This
\nfollows the exemplary performance of Sulwhasoo’s launch in Indonesia, Vietnam
\nand Thailand on Shopee last year.<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\naims to leverage Shopee’s market leadership and deep data insights into
\nconsumer shopping trends and behaviour, to help pre-launch new exclusive
\nproducts that serve existing brand lovers and acquire new users. In addition,
\nAmorepacific will also explore introducing its brand ambassadors such as
\npopular Korean celebrities and artistes, into its Shopee campaigns,
\nstrengthening its brand affinity and awareness with consumers across the
\nregion.
\n
<\/p>\n
\n
<\/p>\n
\nskincare continues to attract a huge following in Asia and beyond[3]<\/sup>. In
\nShopee’s annual mega campaigns from 9.9 to 12.12, Amorepacific brands such as
\nLaneige and innisfree consistently ranked in the top five of the beauty
\ncategory. This is driven by consumers’ preference toward skincare products made
\nwith unique, natural ingredient formulas[4]<\/sup>
\nand personalised beauty solutions, as well as the global rise of Korean pop
\nculture, particularly throughout Southeast Asia. <\/p>\n
\n
<\/p>\n
<\/p>\n
\n
\nexclusive, by-invite only program open to top brand partners, aimed to better
\nsupport brands in accelerating their growth on the regional and local levels.
\nWe currently have 17 brands on board this programme. <\/p>\n<\/div>\n<\/div><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"