\n Launch of digital platform WAK WAK HAWKER for all things hawker-related <\/p>\n
SINGAPORE
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Singapore’s First Dedicated Digital Platform
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WWH bridges information of hawker centres
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Users can easily access information about
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The platform is enhanced with insights from
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Mr Akiyasu Takaseki, Chief Operating Officer at
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“The first time I ever ordered food from a
He continued, “After a few months, some of the stall
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As Mr Takaseki delved deeper into hawker
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“WAK WAK” means to “walk around” in Singlish
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“I hope that people try a new hawker cuisine or
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Key Features of WWH<\/b><\/p>\n
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Besides specialising in hawker culture as a
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The UX and UI design are intended for users to easily
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Who knows hawker centres
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At the time of the launch as of 9th February
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WWH allows users to leave a review of up to 300
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More in-house services under WWH are in the
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To visit WAK WAK HAWKER, please visit: https:\/\/wak-wak-hawker.com\/en<\/a> *<\/p>\n
*Only for smart devices<\/p>\n
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\n–\u00a0Media
\nOutReach<\/a>\u00a0–\u00a09 February 2021 –\u00a0FUTUREK SG PTE. LTD.<\/a>, a digital creative agency
\nthat works with the latest technology from Japan, launches a new website
\nservice, WAK WAK HAWKER<\/b> (WWH). The platform aims to provide locals and
\ntourists with a comprehensive guide to Singapore’s hawker culture and
\ninformation at their fingertips.<\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/123592\/FUTUREK-1.jpg#image-123592\")
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\nfor Hawker Centres<\/b><\/p>\n
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\nacross the country to become a database which users can quickly access to
\ndecide their next meal.\u00a0 With hawker
\ncentres being hallowed in the Unesco list of Intangible Cultural Heritage of
\nHumanity in 2020, WWH aims to preserve their legacy by promoting the
\nhistorical, cultural, economic and social value of this national asset.<\/p>\n
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\nhawker centres and individual stalls (distinct shops helmed by hawkers), as
\nwell as a Search feature that locates hawker centres from nearby landmarks and
\nfilters stalls based on food category. The UX\/UI design of the platform was
\nonly achieved after extensive research of gourmet and food websites around the
\nworld. The team had only one goal in mind — “How will the platform help users
\nto decide where and what to eat?” <\/p>\n
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\neveryday Singaporeans who view hawker culture as a way of life. Whether they
\nare diners, hawkers themselves or hawker centre owners, get a glimpse of their
\nworld through article content based on interviews with these personalities.
\nAlong with data about hawker centres and hawker stalls, these feature content
\nare updated regularly. <\/p>\n
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\nFUTUREK SG and leader of the WWH development project, shares “I often frequent
\nhawker centres since moving here because I found this idea of dining
\nintriguing, and almost disjointed, from my preconception of Singapore as a
\nmodern city-state.”<\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/123599\/FUTUREK-2.jpg#image-123599\")
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\nhawker centre, I struggled with understanding the menu, deciding what to order,
\nand communicating with the hawkers since some of them only speak Mandarin.
\nWhile this ritual gave me anxiety, I found that locals could easily chat up
\n“aunties” and “uncles” at the hawker stalls while ordering their food using a
\ncolloquial language that was a mix of English and Mandarin. They would even order
\ndishes that were not on the menu! There was obviously a “hawker literacy gap”
\nbetween the locals and me.”<\/p>\n
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\nowners started to show interest in me and we started chatting. From these
\nconversations, I learned of the dedication to their craft, their passion for
\ncooking and got insider information such as hidden menu items and new dishes
\nthat they were experimenting with.”<\/p>\n
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\nculture and the people behind it, he discovered the magnitude of their
\nsignificance in the historical and cultural landscape of Singapore. He launched
\nthe production of WHH with the hopes of sharing the magic of hawker centres
\nwith people everywhere, regardless of their level of hawker literacy.<\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/123606\/FUTUREK-3.jpg#image-123606\")
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\n(colloquial Singaporean English) and “excited” in Japanese. WAK WAK HAWKER was
\ncoined to mean exactly that — for users to walk around hawker centres and get
\nexcited.<\/p>\n
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\nexplore new hawker centres with the help of the platform. Many Singaporeans may
\nnot be aware of the full significance of hawker centres, so I hope that it serves
\nboth foreigners and Singaporeans and enables them to appreciate hawker culture
\neven more.”<\/p>\n
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\ngourmet information platform, WWH has some other key features in terms of
\nfunctionalities.<\/p>\n
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\n<\/b>Foodie
\nmeets high-tech design<\/b><\/p>\n
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\naccess hawker information they need. The team analysed gourmet websites and
\nimplemented their findings with the reliable technical capabilities of the
\nengineering team.<\/p>\n
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\n<\/b>Accurate
\ninformation backed by on-the-ground research<\/b><\/p>\n
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\nbetter than the “aunties” and “uncles” at the stalls? Local university students
\nwere activated to interview these profiles across hawker centres to consolidate
\naccurate data. <\/p>\n
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\n2021, WWH has information on about 20 hawker centres and about 1,000 stalls
\nacross the island. Data is constantly being updated.<\/p>\n
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\n<\/b>Harvesting
\ndata, one review at a time<\/b><\/p>\n
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\ncharacters and to give a rating based on 5 stars. By amassing information from
\nthe public and providing rating indications, the platform is given more
\ncredibility and relevance. <\/p>\n
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\nmidst of development. <\/p>\n
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