Valentine’s
\nDay flowers<\/a> will run smoothly.\u00a0 <\/p>\n
\n
<\/p>\n
\u00a0<\/p>\n
\n
<\/p>\n
“Logistics
\nis usually the main concern during peak seasons,” she adds. “Hiring
\nprofessional logistic providers to manage the bulk of orders means I can better
\nutilise my manpower.” <\/p>\n
\n
<\/p>\n
\u00a0<\/p>\n
\n
<\/p>\n
Maintaining
\nrelationships with overseas partners for fresh flower delivery is also
\ncritical. However, the strong support from local suppliers just minutes from
\ntheir store means they always have resources to tap on.<\/p>\n
\n
<\/p>\n
\u00a0<\/p>\n
\n
<\/p>\n
2. Invest in infrastructure &
\nresources<\/b><\/p>\n
\n
<\/p>\n
\u00a0<\/b><\/p>\n
\n
<\/p>\n
As
\na florist, one cannot compromise on fresh flowers. Having to pre-book stalks
\nahead of time to fulfil orders that came in as early as 14 January, there was a
\nneed to keep these flowers at best from the moment they arrived. Building a new
\ncold-room to store all her fresh flowers proved effective. Now, she could
\npurchase more in advance and store flowers safely to complete the hundreds of
\norders that will trickle in on the week of Valentine’s Day.<\/p>\n
\n
<\/p>\n
\u00a0<\/p>\n
\n
<\/p>\n
Her
\nbrand new fleet of vans that are delivery-ready is also something Wendy can’t
\nget enough of. “They are bigger, so they can hold more flowers. I no longer
\nhave to worry about the lack of resources to complete my orders on the
\nlast-mile.” <\/p>\n
\n
<\/p>\n
\u00a0<\/p>\n
\n
<\/p>\n
Investments
\nsuch as these, she notes, are necessary when you consider a long-term
\nperspective.<\/p>\n
\n
<\/p>\n
\u00a0<\/p>\n
\n
<\/p>\n
3. Go digital<\/b><\/p>\n
\n
<\/p>\n
\u00a0<\/b><\/p>\n
\n
<\/p>\n
Fresh
\nflowers must always be delivered on time, so Wendy found a solution in a
\ncustom-built GPS where delivery locations are optimised to each driver on the
\nroad. Hiring a programmer was necessary for this, she says, adding that
\nbusinesses must look towards streamlining processes and simplifying workflows
\nwith the help of technology wherever possible. “Embrace the technologies and
\nmake them work for you.”<\/p>\n
\n
<\/p>\n
\u00a0<\/b><\/p>\n
\n
<\/p>\n
4. Expand your team<\/b><\/p>\n
\n
<\/p>\n
\u00a0<\/b><\/p>\n
\n
<\/p>\n
After
\nobserving month-on-month growth in sales, Wendy knew her team would not be able
\nto handle the uptick in orders when the peak season arrives. In a strategic
\nmove, she invested in experienced florists and customer service assistants
\ntrained to work collaboratively on day-to-day operations. Noting that it may
\nnot always be cost-effective for businesses to expand manpower just to meet the
\nsurge, Wendy advises exploring freelancers and part-timers as a temporary
\nsolution. <\/p>\n
\n
<\/p>\n
\u00a0<\/b><\/p>\n
\n
<\/p>\n
5. Set operational strategies<\/b><\/p>\n
\n
<\/p>\n
\u00a0<\/p>\n
\n
<\/p>\n
A
\nstrong strategy for operations is always essential to businesses like
\nFloristique. Foreseeing the peak in orders on Valentine’s Day itself, Wendy
\nsets a plan. First, she ensures to cap her orders within her production and
\noperational capacities, so nobody – florists and drivers – is overworked and no
\norder is compromised. Second, she will have enough staff on standby to cater to
\nany last-minute requests. <\/p>\n
\n
<\/p>\n
\u00a0<\/p>\n
\n
<\/p>\n
“Always
\nhave a plan B too if things go wrong,” Wendy adds. “Customer service is more
\nimportant during such seasons, so having a full-proof strategy is necessary.”<\/p>\n
\n
<\/p><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"SINGAPORE –\u00a0Media OutReach\u00a0–\u00a08 February 2021 – As
Singaporeans spread the love this Valentine’s Day, local florists like
Floristique roll up their sleeves to cater to the peak in sales. Unperturbed,
owner Wendy Han knows all too well about the hustle. Taking a leaf out of her
book, she shares five tips on what e-commerce businesses …<\/p>\n","protected":false},"author":1,"featured_media":12068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/12067"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=12067"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/12067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/12068"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=12067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=12067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=12067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/123396\/flower.jpg#image-123396\")
<\/p>\n