{"id":11945,"date":"2021-02-04T08:12:19","date_gmt":"2021-02-04T08:12:19","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/?p=11945"},"modified":"2021-02-04T08:12:19","modified_gmt":"2021-02-04T08:12:19","slug":"this-winter-medimix-urges-people-to-switch-their-normal-soap-to-glycerine-soaps","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2021\/02\/04\/this-winter-medimix-urges-people-to-switch-their-normal-soap-to-glycerine-soaps\/","title":{"rendered":"This Winter, Medimix urges people to switch their normal soap to Glycerine soaps"},"content":{"rendered":"

\u00a0 \u00a0 \u00a0 It\u00a0aims to strengthen its position in the market and drive the growth of the brand<\/strong><\/em><\/p>\n

New Delhi , 4th January.2021( Odisha Samachar )-: In winters, our skin generally becomes dry and rough due to the ever-changing climate factors. Using normal soap bars can further deteriorate the life of our skin cells, which leads to dry patches and flaky skin.\"\"<\/p>\n

The Consumer care brand, under Cholayil private limited, is urging customers to ditch their existing soaps and switch to Medimix Ayurvedic Natural Glycerine soap. The product is combined with the power of 100 percent Natural Glycerine and Nature\u2019s moisturising expert- Lakshadi Oilto protect skin cells and regains the lost moisture.<\/p>\n

As the temperature drops, customers usually switch from normal soap to products which offer natural ingredients to avoid dry and patchy skin. The brand aims to nudge the consumers in choose a natural offering for their skin.<\/p>\n

The advantage of using Medimix glycerine soap is that it is made using all-natural components and doesn\u2019t contain alcohol, parabens or other chemical-based ingredients that can irritate your skin.\u00a0Switching from normal soap to 100% natural glycerine soap is effective in retaining the moisture of the skin.<\/em><\/p>\n

\"\"\u00a0<\/em>The Medimix Soap is enriched with the unique combination of Lakshadi Oil, Aloe-Vera, and Glycerine that helps lock-in moisture and removes the excess oil from the skin to unclog pores. It also exfoliates and detoxifies the skin while prevents from ageing. A time-tested ayurvedic oil preparation \u2013 Lakshadi oil has nourishing, therapeutic, and curative properties. LakshadiTailam\/Oil is an old ayurvedic recipe with a blend of different herbs like Laksha, Asvagandha, Katuka, etc.<\/p>\n

It is the only Ayurveda Glycerine winter Soap available in the market, as no other player exists in the category. It helps in moisturizing the skin and gives it a characteristic smooth feel and also contains Lakshadi oil \u2013 which helps in maintaining the skin softness.<\/p>\n

Cholayil Consumer Care intends to strengthen its presence in the major markets and penetrate deeper into smaller markets to fuel the growth. The brand is the most popular soap in the Ayurveda category and the Largest selling Ayurveda Soap in the World<\/strong>! The brand also recently launched its new range of Ayurvedic hand sanitisers and hand washes.<\/p>\n

Speaking on the development,\u00a0Ashish Ohlyan,\u00a0<\/u>Head of Marketing, Cholayil Pvt<\/strong>\u00a0Ltd<\/strong>\u00a0said, “There is a consumer behaviour in which we have seen them move from their existing soaps , to moisturizing soaps in the winter.\u00a0 We intend to tap into this behaviour and present the consumer with 100 % natural glycerine soap, for softer smoother skin. This would also help us gain a foothold in the Glycerine category We are sure consumers will find the combination of natural glycerine and lakshadi oil, effective in discovering their naturally soft skin.\u201d<\/p>\n

He also said, \u201cWe are expanding the brand\u2019s range and bringing natural skincare to more and more people across India. We believe this will help our user base to grow and reach diverse markets.<\/p>\n

The pandemic has boosted the demand for the soap market in India. The company has seen a sharp rise in its revenue percentage as well as household consumption!<\/p>\n

Price – INR 35 for 100 gm\u00a0 and INR 100 for 100 gm Pack of 3!<\/strong><\/p>\n

\n

About Cholayil Private Limited:<\/u><\/strong><\/p>\n

Cholayil Private Limited tradition\u00a0was\u00a0established in the 18th<\/sup>\u00a0century, by one of India\u2019s most respected families rooted in the tradition of Ayurveda. A company that turned to nature for inspiration, soon turned into a household name in India. The flagship brand MEDIMIX, emerged in 1969 under the guidance of Late Dr. V.P. Sidhan. Today, Cholayil Private Limited stands tall as one of the country\u2019s trusted Ayurvedic personal care companies with a successful portfolio of\u00a0Medimix, Cuticura, Krishna Thulasi, Sadayush Ayurvedic Cure & Care, Dr.Sidhan\u2019s Herbal Formulation\u00a0<\/strong>and\u00a0Jullaaha<\/strong>\u00a0(handcrafted exotic Ayurvedic products). The company is currently led by second-generation entrepreneur\u00a0Mr. Pradeep Cholayil,<\/strong>\u00a0and has won many prestigious awards including \u2018Medimix\u2019 as No.1 in the \u2018Ayurvedic Soap Category\u2019 in 2014, by Brand Equity. Cholayil Private Limited also has a strong foothold overseas in countries such as Dubai, Saudi Arabia, Malaysia, China, France, Singapore, Germany, Cambodia, South Korea, Guatemala, Sweden, Yemen, U.S.A, Hong Kong, Mauritius and Japan!<\/em><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

\u00a0 \u00a0 \u00a0 It\u00a0aims to strengthen its position in the market and drive the growth of the brand New Delhi , 4th January.2021( Odisha Samachar )-: In winters, our skin generally becomes dry and rough due to the ever-changing climate factors. Using normal soap bars can further deteriorate the life of our skin cells, which …<\/p>\n","protected":false},"author":1,"featured_media":11948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[42,38],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/11945"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=11945"}],"version-history":[{"count":1,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/11945\/revisions"}],"predecessor-version":[{"id":11949,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/11945\/revisions\/11949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/11948"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=11945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=11945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=11945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}